Microsoft has not released information about how the company's Surface devices do sales-wise. It launched the Surface RT back in October 2012 along with the Windows 8 operating system, and the Surface Pro in mid-February 2013. Bloomberg claims that Microsoft sold 1.1 million Surface RT devices and 400,000 Surface Pro devices since then. The information, verified by three unnamed sources, have not been confirmed by Microsoft who refused to comment on those sales figures.
The figures paint an interesting picture if true. The 1.1 million Surface RT devices were sold in a four and a half month period including the important November and December months. That's not a lot even if you take into account the limited availability of the device. Apple sold 22.9 million iPads in the fourth quarter alone and while the comparison is not fair, considering that it pits Microsoft's first generation device against an established brand, it highlights that Microsoft has a long way ahead to come even near those figures.
Microsoft sold 400,000 Surface Pro devices on the other hand since mid-February in North America alone. The number may not look like much on first glance, but you have to consider that this cannot be compared with sales of tablets as it is retailing for around $900. The Surface Pro is a computer and as such, needs to be compared to devices in its price range. For one month, that is a solid start and it is likely going to pick up once the device becomes available in additional markets and supply is not that much of an issue anymore.
The figures suggest that Surface Pro is off to a better start than the Surface RT, which some may find surprising considering the price difference between both devices. Then again, if you want to run desktop software on your device, the Surface Pro is the only logical choice for that as Surface RT can't run those applications at all.
Microsoft will hopefully shed some light into the sales situation soon so that we can all get a clearer picture on that.
What is your take on those figures. Is 1.1 million Surface RT and 400,000 Surface Pro devices a solid start or disappointing?
If you like our content, and would like to help, please consider making a contribution: