Bloomberg: Microsoft sold 400k Surface Pro devices

Martin Brinkmann
Mar 15, 2013
Updated • Mar 15, 2013
Microsoft
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Microsoft has not released information about how the company's Surface devices do sales-wise. It launched the Surface RT back in October 2012 along with the Windows 8 operating system, and the Surface Pro in mid-February 2013. Bloomberg claims that Microsoft sold 1.1 million Surface RT devices and 400,000 Surface Pro devices since then.  The information, verified by three unnamed sources, have not been confirmed by Microsoft who refused to comment on those sales figures.

The figures paint an interesting picture if true. The 1.1 million Surface RT devices were sold in a four and a half month period including the important November and December months. That's not a lot even if you take into account the limited availability of the device.  Apple sold 22.9 million iPads in the fourth quarter alone and while the comparison is not fair, considering that it pits Microsoft's first generation device against an established brand, it highlights that Microsoft has a long way ahead to come even near those figures.

Microsoft sold 400,000 Surface Pro devices on the other hand since mid-February in North America alone. The number may not look like much on first glance, but you have to consider that this cannot be compared with sales of tablets as it is retailing for around $900. The Surface Pro is a computer and as such, needs to be compared to devices in its price range. For one month, that is a solid start and it is likely going to pick up once the device becomes available in additional markets and supply is not that much of an issue anymore.

The figures suggest that Surface Pro is off to a better start than the Surface RT, which some may find surprising considering the price difference between both devices. Then again, if you want to run desktop software on your device, the Surface Pro is the only logical choice for that as Surface RT can't run those applications at all.

Microsoft will hopefully shed some light into the sales situation soon so that we can all get a clearer picture on that.

What is your take on those figures. Is 1.1 million Surface RT and 400,000 Surface Pro devices a solid start or disappointing?

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Comments

  1. Some Dude said on March 19, 2023 at 11:42 am
    Reply

    Are these articles AI generated?

    Now the duplicates are more obvious.

    1. boris said on March 19, 2023 at 11:48 pm
      Reply

      This is below AI generated crap. It is copy of Microsoft Help website article without any relevant supporting text. Anyway you can find this information on many pages.

  2. Paul(us) said on March 20, 2023 at 1:32 am
    Reply

    Yes, but why post the exact same article under a different title twice on the same day (19 march 2023), by two different writers?
    1.) Excel Keyboard Shortcuts by Trevor Monteiro.
    2.) 70+ Excel Keyboard Shortcuts for Windows by Priyanka Monteiro

    Why oh why?

    1. Clairvaux said on September 6, 2023 at 11:30 am
      Reply

      Yeah. Tell me more about “Priyanka Monteiro”. I’m dying to know. Indian-Portuguese bot ?

  3. John G. said on August 18, 2023 at 4:36 pm
    Reply

    Probably they will announce that the taskbar will be placed at top, right or left, at your will.

    Special event by they is a special crap for us.

  4. yanta said on August 18, 2023 at 11:59 pm
    Reply

    If it’s Microsoft, don’t buy it.
    Better brands at better prices elsewhere.

  5. John G. said on August 20, 2023 at 4:22 am
    Reply

    All new articles have zero count comments. :S

  6. Anonymous said on September 5, 2023 at 7:48 am
    Reply

    WTF? So, If I add one photo to 5 albums, will it count 5x on my storage?
    It does not make any sense… on google photos, we can add photo to multiple albums, and it does not generate any additional space usage

    I have O365 until end of this year, mostly for onedrive and probably will jump into google one

  7. St Albans Digital Printing Inc said on September 5, 2023 at 11:53 am
    Reply

    Photo storage must be kept free because customers chose gadgets just for photos and photos only.

  8. Anonymous said on September 5, 2023 at 12:47 pm
    Reply

    What a nonsense. Does it mean that albums are de facto folders with copies of our pictures?

    1. GG said on September 6, 2023 at 8:24 am
      Reply

      Sounds exactly like the poor coding Microsoft is known for in non-critical areas i.e. non Windows Core/Office Core.

      I imagine a manager gave an employee the task to create the album feature with hardly any time so they just copied the folder feature with some cosmetic changes.

      And now that they discovered what poor management results in do they go back and do the album feature properly?

      Nope, just charge the customer twice.

      Sounds like a go-getter that needs to be promoted for increasing sales and managing underlings “efficiently”, said the next layer of middle management.

  9. d3x said on September 5, 2023 at 7:33 pm
    Reply

    When will those comments get fixed? Was every editor here replaced by AI and no one even works on this site?

  10. Scroogled said on September 5, 2023 at 10:47 pm
    Reply

    Instead of a software company, Microsoft is now a fraud company.

  11. ard said on September 7, 2023 at 4:59 pm
    Reply

    For me this is proof that Microsoft has a back-door option into all accounts in their cloud.
    quote “…… as the MSA key allowed the hacker group access to virtually any cloud account at Microsoft…..”
    unquote

    so this MSA key which is available to MS officers can give access to all accounts in MS cloud.This is the backdoor that MS has into the cloud accounts. Lucky I never got any relevant files of mine in their (MS) cloud.

  12. Andy Prough said on September 7, 2023 at 6:52 pm
    Reply

    >”Now You: what is your theory?”

    That someone handed an employee a briefcase full of cash and the employee allowed them access to all their accounts and systems.

    Anything that requires 5-10 different coincidences to happen is highly unlikely. Occam’s razor.

  13. TelV said on September 8, 2023 at 12:04 pm
    Reply

    Good reason to never login to your precious machine with a Microsoft a/c a.k.a. as the cloud.

  14. Anonymous said on September 18, 2023 at 1:23 pm
    Reply

    The GAFAM are always very careless about our software automatically sending to them telemetry and crash dumps in our backs. It’s a reminder not to send them anything when it’s possible to opt out, and not to opt in, considering what they may contain. And there is irony in this carelessness biting them back, even if in that case they show that they are much more cautious when it’s their own data that is at stake.

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