uTorrent to get in-client advertisement
I have been using uTorrent ever since I discovered that tiny lightweight client years ago. I stuck with the program even after it had been bought by Bittorrent Inc, or when the company decided to offer uTorrent Plus, a paid version of uTorrent with extra features, to its user base. Even the uTorrent update that came bundled with adware did not make me switch clients.
An announcement over at the official uTorrent forum however will push me towards another client. According to the information posted there, one of the next versions of uTorrent will include in-client advertisements.
This new build will display a featured torrent at the top of your torrent list.Â This featured torrent space will be used to offer a variety of different types of content.Â We are working towards bringing you offers that are relevant to you.Â This means films, games, music, software...basically anything that you will find interesting.Â We may not get it right on the first try but we will continue to improve our efforts based on your feedback.
The new ad spot may show three different types of offers with no option to turn those offers off in the client.
- Information about new Bittorrent Inc products, features and services
- Partner offers like games, security products and privacy services
- Independent artist offers
This makes it look like there are different options what the company uses the ad spot at the top of the torrent listing for. It appears as if the company can not only fill the space with a selected torrent offer for download, but also textual ads that inform about partner products right in the client. The announcement is a bit vague at this point, but I really can't see how they would add information about new Bittorrent products or privacy services as torrents in the client.
While it is too early to tell how this will turn out, it is likely that a percentage of existing users will not be happy with the change. What options do they have?
- They can disable automatic updates in the client by clicking on Options > Preferences > General > Check for updates automatically, and update to beta versions to avoid being updated automatically to that new version
- Downgrade to version 2.2.1, the last version of the client before it was purchased by Bittorrent Inc.
- They can switch to another client, one without in-client advertisement. Check out qBittorrent for instance in this regard.
If you select the first option, you may make your system vulnerable to exploits that target security vulnerabilities in older versions of the Bittorrent client.Advertisement