Google Privacy Blocks Websites From Tracking You

Martin Brinkmann
Feb 28, 2012
Updated • Feb 28, 2012
Firefox, Firefox add-ons

Privacy has moved into the public focus in recent years. Initiatives like Mozilla's Do Not Track Header try to improve user privacy on the Internet.

Google Privacy is a Firefox add-on that tries to enforce do not track on popular websites. The name may suggest that the add-on has been created by Google but that is not the case. It is likely that it concentrated on Google in the beginning, and that support for other websites have been added later on in development.

Google Privacy currently supports Google, Bing, Yahoo, YouTube, Facebook and Ask. The basic idea behind the add-on is to modify links on those websites to remove tracking functionality from them. It should be noted at this point that the sites still have options to track users through other means, for instance with JavaScript running on the site or analysis of web traffic.

First thing you may want to do after installing the add-on and restarting the browser is to look at the options it provides.

General options are displayed on the left and site specific options on the right. The extension by default displays small icons next to each link that indicates whether the link is a tracking link or not. Green icons indicate links that respect the privacy, while red icons indicate those that do not.

Both the original link and its modified version can be displayed at the same time. It is alternatively possible to hide tracking links automatically so that only safe links are displayed on the supported sites.

The websites listing can be used to enable or disable tracking on links that point to the same website, and to block the tracking of every click on links on the web page instead. The latter could have an impact on the site's functionality though.

If you are concerned about your privacy online, you might want to take Google Privacy for Firefox for a test drive.

The add-ons concentration on six major companies limits its reach significantly. It is therefor recommended to install additional extensions to make up for that limitation. RequestPolicy is a good start, or the excellent NoScript add-on.


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  1. Mike Edward Moras (e-sushiâ„¢) said on March 28, 2012 at 3:41 pm


    Sure, right… install an add-on that help Google knock out 6 of it’s competitors while Google itself uses every legal way to track people itself.

    I hope people reading this don’t actually follow the advise. From a “privacy” point of view, this add-on will help Google more than it will help the add-on user.

    Just my personal 2 cents…

  2. John Cena said on February 29, 2012 at 11:21 am

    yeah , MS shill who cares about privacy by letting MS and FB track you

  3. wim said on February 28, 2012 at 10:53 pm

    Like your of the few sites that have to say something!

  4. ilev said on February 28, 2012 at 9:41 pm

    Use the excellent do-not-track

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