Has Steve Jobs left a Four Year Plan at Apple?

Mike Halsey MVP
Oct 9, 2011
Updated • Jan 4, 2018
Apple, Companies

Steve Jobs famously was Apple.  He ignored focus groups in favour of his own gut instinct and, as such, the latest rumour doing the rounds could well turn out to be completely true.

The Times newspaper in the UK has reported that before his death last week, Steve Jobs left a clear four year product roadmap for the company.

The newspaper claims that the next generation iPhone, due in late 2012 or 2013 will be a Jobs 'legacy device'. and that he had been working closely on Apple's next generation cloud services platform during his last few months with the company.

Of the products reportedly part of this four-year roadmap are a touch-screen television that would supersede the underwhelming Apple TV and a new iCloud to take on rivals Google and Microsoft.

To be honest all of this could just be idle speculation and guesswork, as it is relatively simple to determine what Apple's product roadmap will realistically be in the next few years.  There will definitely be an iPhone 5 announcement sometime around Q4 2012 and Apple will inevitably announce a product to try and capture back some of the living room that Microsoft have so successfully made its mark in during recent years.

It could turn out to be the iCloud that becomes Jobs' legacy however.  Currently the cloud is owned by Microsoft with it's SkyDrive, Office Live, Office 365, Hotmail and Xbox Live services being the only truly connected set of cloud services available.  Not even Google, with all of its experience and might in cloud services, has been able to produce something that comes close to rivalling them.

The popularity of Apple's mobile platforms however could mean that a revamped iCloud of music, photo, backup, sharing and communication, could very well be the next big thing for the company.  It pretty much rests on how interconnected such services would be, how deeply integrated they would be with both OS X and iOS and whether they would be free.  Apple's previous attempt to charge for their cloud services haven't proved popular.

Any rumours and speculation that Apple may in the next 12 months release a product with a name or branding specifically aimed at being a tribute to Steve Jobs, such as perhaps a special edition iPhone 4SJ, are just that, pure speculation.  Apple will need to prove that the company is much bigger than one man, something the markets will have little doubt of given the strengths of individuals in the top team that Jobs put together including Tim Cook and Jonathan Ive.  Consumers however might find a Jobs tribute product rather  more an admission of how much the company really needed him.

It will be interesting to see where Apple take their products, not in 2012 as these would be things in which Jobs would have been directly and personally involved, but in 2013 onwards, and how they respond to competitors products such as Windows 8.  Will the magic leave Apple with the death of it's co-founder?  Probably not, but there will still be a fight on by the current top team to prove that this isn't the case.

Has Steve Jobs left a Four Year Plan at Apple?
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Has Steve Jobs left a Four Year Plan at Apple?
The Times newspaper in the UK has reported that before his death last week, Steve Jobs left a clear four year product roadmap for the company.

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  1. The Dark Lady said on July 9, 2023 at 11:19 am

    Martin, I would appreciate that you do not censor this post, as it’s informative writing.

    Onur, there is a misleading statement “[…] GIFs are animated images …”. No, obviously you don’t seem to have take much notice of what you were told back in March regarding; Graphics Interchange Format (GIF).

    For example, https://www.ghacks.net/2023/03/31/whats-gif-explanation-and-how-to-use-it/#comment-4562919 (if you had read my replies within that thread, you might have learnt something useful). I even mentioned, “GIF intrinsically supports animated images (GIF89a)”.

    You linked to said article, [Related: …] within this article, but have somehow failed to take onboard what support you were given by several more knowledgeable people.

    If you used AI to help write this article, it has failed miserably.

  2. KeZa said on August 17, 2023 at 5:58 pm

    AI is stupid, and it will not get any better if we really know how this all works. Prove me wrong.. https://www.youtube.com/watch?v=4IYl1sTIOHI

  3. Database failure said on August 18, 2023 at 5:21 pm

    Martin, [#comment-4569908] is only meant to be in: [https://www.ghacks.net/2023/07/09/how-to-send-gifs-on-iphone-two-different-ways/]. Whereas it appears duplicated in several recent random low-quality non relevant articles.

    Obviously it [#comment-4569908] was posted: 9 July 2023. Long before this thread even existed… your database is falling over. Those comments are supposed to have unique ID values. It shouldn’t be possible to duplicate the post ID, if the database had referential integrity.

  4. Howard Pearce said on August 25, 2023 at 12:24 pm

    Don’t tell me!

    Ghacks wants the state to step in for STATE-MANDATED associations to save jobs!!!

    Bring in the dictatorship!!!

    And screw Rreedom of Association – too radical for Ghacks maybe

  5. Howard Allan Pearce said on September 7, 2023 at 9:13 am

    GateKeeper ?

    That’s called “appointing” businesses to do the state’s dirty work!!!!!

    But the article says itself that those appointed were not happy – implying they had not choice!!!!!!

  6. owl said on September 7, 2023 at 9:50 am

    @The Dark Lady,
    @Database failure,
    @Howard Pearce,
    @Howard Allan Pearce,

    Note: I replaced the quoted URI scheme: https:// with “>>” and posted.

    The current ghacks.net is owned by “Softonic International S.A.” (sold by Martin in October 2019), and due to the fate of M&A, ghacks.net has changed in quality.
    >> ghacks.net/2023/09/02/microsoft-is-removing-wordpad-from-windows/#comment-4573130
    Many Authors of bloggers and advertisers certified by Softonic have joined the site, and the site is full of articles aimed at advertising and clickbait.
    >> ghacks.net/2023/08/31/in-windows-11-the-line-between-legitimate-and-adware-becomes-increasingly-blurred/#comment-4573117
    As it stands, except for articles by Martin Brinkmann, Mike Turcotte, and Ashwin, they are low quality, unhelpful, and even vicious. It is better not to read those articles.
    How to display only articles by a specific author:
    Added line to My filters in uBlock Origin: ghacks.net##.hentry,.home-posts,.home-category-post:not(:has-text(/Martin Brinkmann|Mike Turcotte|Ashwin/))
    >> ghacks.net/2023/09/01/windows-11-development-overview-of-the-august-2023-changes/#comment-4573033

    By the way, if you use an RSS reader, you can track exactly where your comments are (I’m an iPad user, so I use “Feedly Classic”, but for Windows I prefer the desktop app “RSS Guard”).
    RSS Guard: Feed reader which supports RSS/ATOM/JSON and many web-based feed services.
    >> github.com/martinrotter/rssguard#readme

  7. Anonymous said on September 14, 2023 at 6:41 pm

    We all live in digital surveillance glass houses under scrutiny of evil people because of people like Musk. It’s only fair that he takes his turn.

  8. Anonymous said on September 18, 2023 at 1:31 pm

    “Operating systems will be required to let the user choose the browser, virtual assistant and search engine of their choice. Microsoft cannot force users to use Bing or Edge. Apple will have to open up its iOS operating system to allow third-party app stores, aka allow sideloading of apps. Google, on the other hand, will need to provide users with the ability to uninstall preloaded apps (bloatware) from Android devices. Online services will need to allow users to unsubscribe from their platform easily. Gatekeepers need to provide interoperability with third-parties that offer similar services.”

    Wonderful ! Let’s hope they’ll comply with that law more than they are doing with the GDPR.

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