Beware: Avira Partners With Ask And UniBlue

Martin Brinkmann
Jun 29, 2011
Updated • Mar 24, 2012
Antivirus, Security, Windows
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Free products often have a much wider reach than commercial software. This may be especially true when it comes to security software for the PC. This in turn makes the programs ideal candidates for companies like Ask or UniBlue who want their applications to be installed on as many computer systems as possible.

Avira recently made two business decisions that may have a huge impact on the company's public perception. The Ask Toolbar will be rolled out to all free users soon, the UniBlue promotion has already taken place for users in the United States.

Probably the biggest issue that users have with the Ask Toolbar is that Avira suggested to clean that toolbar if found on PCs in the past, according to information posted on DSL Reports. I cannot verify that claim and you should take it with a grain of salt.

Even worse, the toolbar is advertised as a new function called Safe Internet searching. It has been re-branded as the Avira SearchFree Toolbar and works with Internet Explorer and Firefox.

Many inexperienced users may be inclined to install the toolbar, considering that it is supposed to make their Internet searching safer.

avira searchfree toolbar

Free users get the web guard component activated in Avira if they install the Avira SearchFree Toolbar. The component will only be available as long as the toolbar is installed on the system.

Avira notes that the toolbar is installed in an opt-in process. Existing users get a notification about a new function eventually. This notification pops up at the bottom of the computer screen. Note that you can select Install Now or Install Later, but not to say no to the installation.

new function safe internet searching

A click on Install Now opens the installation dialog. The toolbar is not selected by default. Users need to check the "I accept the terms of the Ask.com End User License Agreement" box to do so. If they click Next without enabling that feature nothing will change. If they do, they see the new AntiVir WebGuard module listed under installed components. It is not necessary to make Ask the default homepage to receive the WebGuard module.

There has already been some backlash from users, for example at the Web of Trust forum.

I can understand bundling with an installer to try to create revenue, however bundling with someone that you had once listed as malware... and then removing them from the database is just like saying "Yes, we are for sale... but trust us we won't let anything bad happen to your systems."

This happened to me this morning. I went to do my weekly scan & after doing the scan I did an update which must have been the service pack because it was quite large. Then this popup announced webguard & the Avira toolbar. There is no way to say no. All the popup says is "install now or install later". No choice to install webguard without the toolbar. So I am simply closing the popup whenever it shows up.

Other sites where the issues are discussed are the DSL Reports forum and Wilders Security.

I personally do understand that companies want to make as much money as they can and that it can be very tempting to bundle software with free products to do so. What Avira may have neglected to consider is the negative perception of both partner companies on the Internet. It is usually the tech savvy users who get frustrated with a product and stop using it. This also means that they stop recommending it which could in the long run reduce Avira's market share.

Are you currently using Avira products? If so, what is your take on the situation?

My thanks goes to Nico who submitted the news via email.

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Comments

  1. Dan Donx said on January 15, 2023 at 10:29 am
    Reply

    What mental age of reader are you targeting with the first sentence? 10?

    Why not write an article on how to *avoid* upgrading from W10 to W11. Analogous to those like me who avoided upgrading from 7 to 10 for as long as possible.

    If your paymaster Microsoft permits it, of course.

  2. Dexter said on January 15, 2023 at 11:14 am
    Reply

    5. Rufus
    6. Ventoy

    PS. I hate reading these “SEO optimized” articles.

    1. cdr said on January 15, 2023 at 3:32 pm
      Reply

      I used Rufus to create an installer for a 6th gen intel i5 that had MBR. It upgraded using Setup. No issues except for Win 11 always prompting me to replace my local account. Still using Win 10 Pro on all my other PCs to avoid the bullying.

  3. sv said on January 15, 2023 at 6:40 pm
    Reply

    bit pointless to upgrade for the sake of upgrading as you never know when you’ll get locked out because ms might suddenly not provide updates to unsupported systems.

    ps…. time travelling?
    written. Jan 15, 2023
    Updated • Jan 13, 2023

    1. Martin Brinkmann said on January 16, 2023 at 5:49 am
      Reply

      This happens when you schedule a post in WordPress and update it before setting the publication date.

  4. Anonymous said on January 16, 2023 at 8:24 am
    Reply

    Anyone willing to downgrade to this awful OS must like inflicting themselves with harm.

  5. basingstoke said on January 16, 2023 at 11:18 am
    Reply

    I have become convinced now that anybody who has no qualms with using Windows 11/10 must fit into one of the following brackets:

    1) Too young to remember a time before W10 and W11 (doesn’t know better)

    2) Wants to play the latest games on their PC above anything else (or deeply needs some software which already dropped W7 support)

    3) Doesn’t know too much about how computers work, worried that they’d be absolutely lost and in trouble without the “”latest security””

    4) Microsoft apologist that tries to justify that the latest “features” and “changes” are actually a good thing, that improve Windows

    5) Uses their computer to do a bare minimum of like 3 different things, browse web, check emails, etc, so really doesn’t fuss

    Obviously that doesn’t cover everyone, there’s also the category that:

    6) Actually liked W7 more than 10, and held out as long as possible before switching, begrudgingly uses 10 now

    Have I missed any group off this list?

    1. Heinz Strunk said on September 19, 2023 at 3:57 pm
      Reply

      You have missed in this group just about any professional user that uses business software like CAD programs or ERP Programs which are 99% of all professional users from this list.

      Linux doesn’t help anyone who is not a linux kid and apple is just a fancy facebook machine.

  6. ilev said on August 24, 2023 at 7:34 pm
    Reply

    Microsoft has removed KB5029351 update

    1. EP said on August 24, 2023 at 9:21 pm
      Reply

      only from windows update though
      KB5029351 is still available from the ms update catalog site

  7. Anonymous said on August 24, 2023 at 11:05 pm
    Reply

    1. This update is labaled as PREVIEW if it causes issues to unintelligent people, then they shouldn’t have allowed Preview updates ot install.

    2. I have installed it in a 11 years old computer, and no problems at all.

    3. Making a big drama over a bluescreen for an updated labeled as preview is ridiculous.

    This is probably another BS internet drama where people ran programs and scripts that modified the registry until they broke Windows, just for removing stuff that they weren’t even using just for the sake of it.
    Maybe people should stop playing geeks and actually either use Windows 10 or Windows 11, but don’t try to modify things just for the sake of it.

    Sometimes removing or stopping things (like defender is a perfect example) only need intelligence, not scripts or 3rd party programs that might mess with windows.

  8. john said on August 24, 2023 at 11:17 pm
    Reply

    Windows 11 was a pointless release, it was just created because some of the Windows team wanted to boost sales with some sort of new and improved Windows 10. Instead, Microsoft cannot support one version well let alone two.

    1. John G. said on August 25, 2023 at 12:08 pm
      Reply

      Windows 11 is the worst ugly shame by Microsoft ever. They should release with every new W11 version a complete free version of Starallback inside just to make this sh** OS functionally again.

  9. EP said on August 25, 2023 at 3:10 pm
    Reply

    motherboard maker MSI has recently released a statement regarding the “unsupported processor” blue screen error for their boards using Intel 600/700 series chipsets & to avoid the KB5029351 Win11 update:
    https://www.msi.com/news/detail/MSI-On–UNSUPPORTED-PROCESSOR–Error-Message-of-Windows-11-Update-KB5029351-Preview-142215

  10. EP said on August 29, 2023 at 7:32 pm
    Reply

    check out the following recent articles:

    Neowin – Microsoft puts little blame on its Windows update after UNSUPPORTED PROCESSOR BSOD bug:
    https://www.neowin.net/news/microsoft-puts-little-blame-on-its-windows-update-after-unsupported-processor-bsod-bug/

    BleepingComputer – Microsoft blames ‘unsupported processor’ blue screens on OEM vendors:
    https://www.bleepingcomputer.com/news/microsoft/microsoft-blames-unsupported-processor-blue-screens-on-oem-vendors/

  11. Leonard Britvolli said on August 30, 2023 at 10:33 pm
    Reply

    While there may be changes or updates to the Windows 10 Store for Business and Education in the future, it is premature to conclude that it will be discontinued based solely on rumors.

  12. sembrador said on September 5, 2023 at 9:32 pm
    Reply

    My advice, I left win 15 years ago. Now I’m a happy linux user (linuxmint) but there is Centos, Fedora, Ubuntu depending on your needs.

  13. EP said on September 6, 2023 at 11:55 am
    Reply

    motherboard maker MSI has recently released new BIOS/firmware updates for their Intel 600 & 700 series motherboards to fix the “UNSUPPORTED_PROCESSOR” problem (Sept. 6):

    https://www.msi.com/news/detail/Updated-BIOS-fixes-Error-Message–UNSUPPORTED-PROCESSOR–caused-BSOD-on-MSI-s-Intel-700-and-600-Series-Motherboards-142277

  14. Raphael Benzo said on September 24, 2023 at 9:52 pm
    Reply

    I try to disable the Diagnostics Tracking Service (Connected Devices Platform User Services) but it wont let me disable it, any help will be greatly appreciated.
    Tank you for your help

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