Acer Announces Plans To Launch Ultrabook PC Model

Melanie Gross
Jun 1, 2011
Updated • Nov 30, 2012
Mobile Computing

Ranked as the no. 2 PC manufacturing company in the world, Acer Inc. has announced plans to produce an ultra book which will be a super light computer model. The plan is to launch this new product as early as the fourth quarter of 2011. This statement was made by the President of Acer Inc. on Wednesday 6/1/2011.

According to him, Acer Inc. predicts that about one third of its revenue will be generated by the profits from tablet and smart phone sales by 2015.
Acer Inc is still in the phase of reorganizing itself after a sudden turnaround in situation when the company’s CEO left in March after a dispute about how to counter the massively growing tablet PC industry and how to safeguard company’s own core business, notebook and net books.

Jim Wong, who has recently taken over the role of President told reporters that Acer Inc. would now focus much more on tablet PCs and touch phones than earlier. According to him the new age belongs to touch technology and he & his team will do whatever they can to put the latest technology in the palms of users hands. The company has an ambitious plan to make up 13% of its revenue by touch products in 2013 and then about 33% of the revenue by 2015. And in touch products, Acer Inc will target the smart phones and tablet PC market along with its regular notebook business.

Ultrabooks is basically a new technology launched by Intel Corp. It’s a new category of notebooks that are ultra-light weight and perform much faster. Top chipmaker Intel has introduced high performance processors into the motherboards of these Ultrabooks. Intel anticipates that about 40% of the people who will buy a new laptop will have Ultrabooks by next year. Mr. Wong seems quite hopeful that Ultrabooks will help revive the notebook industry since there’s no doubt that tablet PCs can provide power packed computing performance much like the Ultrabooks can.

On the other hand, Acer’s rival and Netbook pioneer Asustek launched its first ultrabook at the Computex computer show in Taiwan on Monday.

Acer has been a dominant stake holder in the notebook industry with their cheap notebooks. Although they still lead the segment of low cost notebooks they have not been able to compete with the quickly growing tablet PC industry of, especially after the runaway success of Apple’s iPad.

In April, Acer Inc decided to cut is shipment target by 10% as compared to Jan- Mar the same year. This shows the drop in sales and low profits that the company is experiencing. Despite this, Wong is still confident that Acer is a major player in the industry and looks forward to increasing the company’s investments in China by establishing an R&D facility in Chongqing and another city in addition to the one already established in Shanghai. It seems like Acer is determined to succeed. It will be interesting to watch over the coming months.


Tutorials & Tips

Previous Post: «
Next Post: «


  1. Richer S. said on June 3, 2011 at 2:32 am

    Hi Melanie,

    Just to clear one thing: Computex is held in Taiwan not China although China keep lying they have Taiwan. I’ve been to Taiwan several times, it is really a lovely country.

    All the best,

    Richer S.

    1. Martin Brinkmann said on June 3, 2011 at 9:26 am

      Richer, you are right of course. I have corrected the issue.

Leave a Reply

Check the box to consent to your data being stored in line with the guidelines set out in our privacy policy

We love comments and welcome thoughtful and civilized discussion. Rudeness and personal attacks will not be tolerated. Please stay on-topic.
Please note that your comment may not appear immediately after you post it.