LastPass's business model seems to be solid. The makers of the popular cross-browser password management application provide users with a free password manager, and those that need extras with a premium account for $12 a year. Premium users get support for mobile devices such as the iPhone, Blackberry or Android based mobiles, multifactor authentication, Yubikey support and priority support.
A new post on the Xmarks blog has now revealed that LastPass was the company that bought the popular bookmarking service which was said to shutdown in January 2011. The good news is that Xmarks has been saved and that everything that is remains the same.
Xmarks Premium has been introduced and it appears to use a business model very similar to the one that LastPass uses successfully. Xmarks Premium users get additional features like Android and iPhone apps, priority support and more for $12 a year. Or, they can pay $20 if they are LastPass users as well to get both premium services for a discount.
Good news for Opera users as XMarks has listed integration with the popular web browser on of their priorities in their roadmap. So, development continues and it is possible that the two services get integrated into one eventually. (via Xmarks, LastPass).
All in all an excellent acquisition that - for once - does not change a thing for current users of the service.
Advertising revenue is falling fast across the Internet, and independently-run sites like Ghacks are hit hardest by it. The advertising model in its current form is coming to an end, and we have to find other ways to continue operating this site.
We are committed to keeping our content free and independent, which means no paywalls, no sponsored posts, no annoying ad formats (video ads) or subscription fees.
If you like our content, and would like to help, please consider making a contribution:
Ghacks is a technology news blog that was founded in 2005 by Martin Brinkmann. It has since then become one of the most popular tech news sites on the Internet with five authors and regular contributions from freelance writers.