It's long been rumoured that Apple will launch a streaming music service to rival (erm... their rival) Spotify. Now the company is talking up "an exciting announcement from iTunes" tomorrow with the headline "Tomorrow is just another day, that you'll never forget".
Nobody knows that the annoucement will be but the concensus on the web, and I'd agree with them all, is to expect a subscription-based streaming service.
To be honest this could be an extremely good thing to help get people away for their frankly awful effort that is the iTunes software itself. It remains to be seen though just how mobile network carriers will see the move. The majority of purchases through the iTunes store will now take place on devices such as the iPhone and adding a streaming service could place significant stresses on mobile networks that have already had to introduce usage caps for some smartphone users.
Some people are also speculating that the move could see the beginning of the end for the MP3. To be honest I would say that mobile and home broadband connections need to get much faster and more reliable for this to happen, though new technologies are already beginning to be introduced that can help on the road to this. The CD and vinyl LP were hard to kill off because people liked a physical 'thing' they could hold and collect. It can very easily be argued that people won't have any such attachment to a digital music or video file.
Whatever the announcement, and however (un)forgettable it turns out to be, we'll bring you the news here at gHacks.net
Advertising revenue is falling fast across the Internet, and independently-run sites like Ghacks are hit hardest by it. The advertising model in its current form is coming to an end, and we have to find other ways to continue operating this site.
We are committed to keeping our content free and independent, which means no paywalls, no sponsored posts, no annoying ad formats or subscription fees.
If you like our content, and would like to help, please consider making a contribution:
Ghacks is a technology news blog that was founded in 2005 by Martin Brinkmann. It has since then become one of the most popular tech news sites on the Internet with five authors and regular contributions from freelance writers.