Yahoo! Bids to get its cool back
There was a time when Yahoo! was the portal everyone went to for search and social groups online.Â Sadly Google stole the company's crown and now Yahoo! has even slipped into third place in search behind Microsoft's Bing engine.Â Now though Yahoo! is releasing new upgraded services in an effort to make itself cool again with users and relevant to the modern age.
Their aim is to make Yahoo! services more personal for their 600 million users in an effort not to lose more customers to Google and Mincrosoft.Â Chief Products Officer Blake Irving said in a statement this week "Yahoo in three years is a global series of web experiences across a variety of different devices that gives people what they want; the content, the folks that they care about.Â Â There is a bunch of bringing cool back to Yahoo saying a lot of the things that you want to do on the web are here."
New features, services and upgrades the company have announced include...
- a version of Yahoo mail that is faster, has an improved user interface, blocks spam and integrates with Facebook and Twitter
- a fresh layout in Yahoo Search that presents more content around entertainment and news searches
- an Yahoo iPad and tablet app due for release in 2010/2011
- revamped ad formats
- connected TV partnerships with video-on-demand content sources, social networks, games and shopping
The company's focus will be on connected devices such as smartphones, tabletsÂ and set-top boxes.Â It's a smart move for the company which has struggled in recent years to stay relevant and maintain market share.Â Recent moves to use the Bing search engine on Yahoo! began recently and there has been extensive talk about takeovers by Microsoft.
It will be interesting to see how Yahoo! maintains its customer base and market share when they have slipped behind so much in recent years.Â It will bea struggle but Yahoo!'s services are still some of the very best around.Advertisement