The latest US search engine market share statistics compiled by Nielsen have been released and they confirm a trend that we have predicted for some time now.
Microsoft's Bing search engine managed to grow from 9% to 13.6 in the last twelve months, while Yahoo fell sharply from 17.1% to 14.3 and Google Search moderately from 65.2% to 64.2%.
In total percentages, Bing managed to gain 51% in the last twelve months while both Google and Yahoo dropped.
All three search engines combined account for a total of 92.1% of all searches in the US.
The number of searches confirms that trend even more. The number of searches conducted dropped from 10.5 billion in July 2009 to 8.8 billion one year later. Bing managed to increase the search volume by 28% while both Google Search (17%) and Yahoo Search (30%) lost search volume.
Several factors play a role here. First, Microsoft did launch Bing 14 months ago and it is likely that the search engine picked up momentum in the first months after start. And then there is the huge marketing campaign for Bing.
But can it all be attributed to that, or are there other factors that play a role? Yahoo without doubt will continue to decline in the coming months, especially since their US search traffic has been effectively handed over to Bing.
Google has experimented a lot in the last twelve months, and not always for the better. The search engine has added elements to the search results pages, especially the new sidebar, more ads and more links to other services, the majority of which are owned by Google as well.
The search quality seems to have deteriorated in that time, and while not everyone sees it yet, it seems as if it will continue to deteriorate in the next twelve months.
Have you tried out Bing yet? Why do you think that Bing gained market share while Google did not?Advertisement
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Ghacks is a technology news blog that was founded in 2005 by Martin Brinkmann. It has since then become one of the most popular tech news sites on the Internet with five authors and regular contributions from freelance writers.