Microsoft announces name for next Windows OS: It's Windows 7

Martin Brinkmann
Oct 14, 2008
Updated • Aug 2, 2012
Windows, Windows 7

Windows 7 was the codename for the next Microsoft operating system. That's what the Microsoft engineers and representatives never failed to mention when they were giving away information about the upcoming Windows Vista successor. A lot of speculation was going on about the final name of the operating system but barely anyone suggested that Microsoft would stick with the codename.

Microsoft made an announcement today on the official Windows Vista blog concerning the name of the next operating system. To everyone's surprise the codename was kept and the next Microsoft operating system will therefor be named Windows 7.

It was clear to almost everyone that Microsoft needed to steer away from Windows Vista which received some bad press since its release. Some popular suggestions where Windows 2010 or Windows XP2. Still, Microsoft managed to surprise the majority of people who participated in the guessing game by choosing Windows 7.

The reason - the official one - for keeping the name was simplicity which is a good argument and could be a defining concept for the upcoming operating system. There may have been another reason. Microsoft has received lots of praise for the operating system and little to barely any criticism when it comes to the codename of the system.

Your thoughts on this? Was it a sound choice or would you have preferred a different name?

Update: it is interesting to note that Microsoft has used the very same strategy for the next version of Windows. Microsoft has selected Window 8 as the code name during development of the new operating system. And just like the company did with Windows 7, it decided to keep the Windows 8 name for the next version of the operating system.


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  1. rruben said on October 15, 2008 at 4:30 pm

    Windows 7 is a very smart choice.

    Why trowing away the good name Windows 7 has.

    I they would choose another name they have to start from scratch with their branding and marketing campaign.

    And of course good for Martin with his windows 7 site :p

  2. Hunter said on October 14, 2008 at 9:52 pm

    How about Windows Intrepid?

  3. Thomas said on October 14, 2008 at 10:22 am

    Windows Vista is akin to ‘Asta La Vista’ which means goodbye. I prefer the next Microsoft Operating System to be called ‘Windows Booba’.

  4. Craig said on October 14, 2008 at 7:54 am

    Hum…what a creative name.

  5. Dylan said on October 14, 2008 at 2:15 am

    WIndows Wibuntu!~

  6. JF said on October 14, 2008 at 1:44 am

    Not /that/ surprising.

    Think AMD Athlon XP and Windows XP.

    What chip is Intel releasing? That’s right – the Core i7.

    Hmm – Windows 7 on the Intel Core i7? Whodathunkit?

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