Search Engine Optimization (SEO) is important and without doubt one the most important tasks when it comes to the operation of websites. The reason is pretty simply: SEO done properly ensures that a site follows guidelines and best practices that make it rank well in search engines.
Keywords, that is search terms that Internet users enter into search engines play an important role in SEO as well. Basically, the higher you rank for a certain keyword the more visitors that search for it come to your website.
Keeping track of rankings can be a tedious task however, even if you have one website and only a few keywords that you want to observe. Not only is it difficult to perform the searches (often in multiple search engines), you need to record your findings and may experience the so-called filter bubble that distorts the results.
But even if that would not happen, you'd perform lots of searches on a regular basis. Assuming that you want to track five keywords in three search engines, you would have to run 15 searches and click through the results to find your site. If you'd wanted to track more keywords than that, you'd spend all day searching.
That's where SEO software is extremely helpful. You add an url, the keywords, choose the search engines and let it do the rest. It takes only minutes to compile the results which gives you time for other tasks.
There are a handful of SEO programs available, most sell for $100+ Dollars which is an investment that most site owners do not want to make, especially when they are in the beginning stages.
Web Ceo is one of those programs that sells for $339 normally. The company however offers a free version of their product which does not have all the features that professional webmasters need but offers enough to keep track of keywords and use other basic SEO tools it ships with.
Update: Web CEO is only available as a web-based version. A free version is still provided but is limited to six keywords that you can track using it. It supports other features of interest, for instance social buzz keyword monitoring or backlink analysis. Most features are fairly limited however especially if you run a website that has more than a few pages. End
It offers four basic features: find your niche, promote your site, analyze your site and maintain your site.
Find your Niche:
Find your Niche helps you find the relevant keywords that you should optimize your website for. This is done in a number of ways including analysis of your website and those of competitors, and the parsing of search engine results. It helps you optimize your pages for certain keywords and gives advice on changes that could affect search engine rankings positively.
Promote your Site:
Offpage SEO is probably the most important aspect of it all. You can build a highly optimized website that does not rank well because it has virtually no incoming links. This function lets you find possible link partners, manage pay per click campaigns and submit urls to search engines and other services.
Analyze your site:
Check the websites ranking in multiple search engines, get traffic reports and analyze link popularity. This is a great way to monitor search engine rankings for your website and that of your competitors.
All checks can be scheduled so that rankings are updated regularly. As I said earlier Web Ceo is available in a free version which should be sufficient for most webmasters. There is however a promotion going on currently where you can buy the smallbiz version for $149 instead of $339 and the professional version for $249 instead of $479. (smallbiz for all webmasters, professional more aimed toward SEO professionals)
My suggestion would be to test the free version. This version should be sufficient for most webmasters. If you run into limitations and like the software you can still make a purchase. I for one am perfectly happy with the free version.Advertisement
Ghacks is a technology news blog that was founded in 2005 by Martin Brinkmann. It has since then become one of the most popular tech news sites on the Internet with five authors and regular contributions from freelance writers.