I could not sleep well yesterday evening because I was thinking about the Music Industry which was directly related to the article I wrote on that day. I was to tired to pen it down but I would like to try and recap my thoughts. We all know that album sales are down and that it will most likely stay that way. I thought about the reasons for this and came up with the following.
The last big innovation for the Music Industry was the CD and that is where they are stuck with. They cling on that CD no matter what and fail to realize that there another revolution and a shift that has happened in the last years. It's called digital music. They do not want to accept that digital music will be the successor of the CD.
And digital music has it's own laws that you have to cope with. You can't just copy the marketing and business models that worked so well with the CD to digital music. Not working for several reasons. First is all digital music can be downloaded from the Internet without paying a cent.
That's a major competitor to online sales. Instead of fighting it they should find ways to compete with it and make their digital music more attractive. It is just not explainable why a digital download costs almost as much as a CD that you would purchase in store.
Second there are lots of sources for free music on the Internet. You can listen to Internet Radio which is probably the only source that is also available in the CD world. But, the Internet offers so much more and everything is just a click away.
You get personalized portals like Last.fm where you can listen to any artist known to mankind, you can download free albums from sites like Jamendo which have some incredible works there, you can listen to personalized Internet Radio with Pandora, you can listen to all the music and view the videos on Youtube, you can rip most of the music without much efforts..
All of this is competition and the Music Industry has to face the facts. They can't just ignore what is happening and hope for the best. It's adapt or die in my opinion.
Ghacks is a technology news blog that was founded in 2005 by Martin Brinkmann. It has since then become one of the most popular tech news sites on the Internet with five authors and regular contributions from freelance writers.