NBC wants more control on pricing and usage restrictions while Apple did not want to give in which is why the current relationship between those two is a little bit icy and it remains unclear if NBC shows will still be available in iTunes at years end. Meanwhile Amazon and NBC announced that NBC's tv shows will be made available on Unbox.
Unbox ? Yes, that's the video download service that imposes more restrictions on the user but apparently more flexible when it comes to bulk pricing and discounts. Users can only use Unbox is they have a computer with a Microsoft Windows operating system. Linux and Mac can't use it which does not seem to bother NBC or Amazon at all.
One of the likely package deals offered is a 30% discount if you buy the complete season of a tv show. This discount is of course given on the sum that all single episodes would cost and NBC made it very clear that they could go as high as $4.99 for one single episode download.
So, to keep it short. NBC ditches Apple iTunes to work with Amazon Unbox instead which offers them more flexibility in pricing. You did not read about the people anywhere in this article ? That's easy to explain, the people - aka the consumers - don't matter at all.
I suppose NBC thinks that they will switch to Unbox because they want the shows so badly. I would suggest you show them otherwise.
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Ghacks is a technology news blog that was founded in 2005 by Martin Brinkmann. It has since then become one of the most popular tech news sites on the Internet with five authors and regular contributions from freelance writers.