Apple TV+ subscription price increased by $3
Apple TV+ is raising its monthly subscription price by $3, from $9.99 to $12.99, effective August 21, 2025, for new subscribers in the U.S. and select international markets. Existing subscribers will see the increase 30 days after their next renewal date. The annual subscription price and Apple One bundle pricing remain unchanged.
Apple tv+ new pricing 2026
Apple launched its streaming service in 2019 for $4.99 per month. It then increased the price to $6.99 in 2022. Just a year after that, Apple TV+ got another price hike in October 2023, taking the price to $9.99 per month.
This is the third time Apple has increased the price of Apple TV+. Going from $9.99 to $12.99 is a 30% price hike.
Apparently, the Cupertino company was losing money on the streaming service, more than $1 billion per year, as it had invested on original TV series, movies. Variety reports that Apple justified the price adjustment by pointing out that the TV Shows and Movies it offers do not include any ads. It also boasts a strong number of originals, which raked in multiple awards over the past. And it also has MLS and MLB’s “Friday Night Baseball”.
Apple isn't the only one that raised its streaming prices this year. In January, Netflix prices were hiked in multiple countries. Peacock increased its prices by $3 last month. The odd thing is Apple's $12.99 plan is cheaper than Netflix's ad-free plan that costs $17.99, and Peacock Premium Plus which costs $16.99.
However, the other streaming services manage to attract new users by offering a cheaper option with ads. By not offering such a plan, Apple could potentially lose existing subscribers who may find the new price to be out of their budget. Apple TV+ expanded to Android devices in February, so that will likely help to gain more users.
The Apple TV+ price increase came into effect on August 21 for new users. Existing subscribers will see the price change within 30 days of their next renewal date.
It is unclear which Countries are impacted by the new Apple TV+ price, the report only says "select international markets". The U.K. website, and European ones still show the price as £9.99 and €9,99 respectively.
I think, Even with the $3 increase, Apple TV+ still feels worth it because of the premium shows and movies they keep delivering. The quality of content easily justifies the updated price.
Netflix did the same when they started offering WWE content. These subscription price rises are crazy now, not everyone wants to watch such content.
As soon as a streaming service buys a license to stream professional sports leagues, prices go up immediately. Why can’t they have optional sports package? Wait for Paramount+ prices to spike after acquiring rights to UFC events. I guess High Seas it is.
Agreed, so many websites and programs which allow you to watch for free that paying for subscription is just pointless, I found one program from a friend who used it on his Macbook to watch movies, I found out it also exists for Linux, Windows and Android so I installed it on both Linux and Android, I still prefer using websites, but occasionally use the program I found. It works on torrents, so unless there are people seeding what you want to watch, it’s impossible to watch something, this is the only drawback.
I wish it was not necessary to go to High Seas. Some people like sports and some people do not. That’s why I do not mind new ESPN+ service. It does not raise price of HULU. You can blame Disney for a lot, but at least they separate sports and scripted shows for now. The whole point of going from Cable to streaming was I watch what I want to watch, and there were no bundles. Now most streamers softly bundling sports to their services.
Bunch of landlubbers! Come sail the seas where its easier and cheaper!