EU Deals: EU Amazon price comparison

Martin Brinkmann
Dec 17, 2016
Updated • Dec 18, 2016

Amazon runs several localized stores around the world which may have different items on offer and may also price the same item differently.

Companies benefit from a global economy, more so than consumers. But you and I can benefit from a global economy as well, at least when it comes to making purchases in different regions of the world that benefit us financially.

I mentioned this first in 2009 in a story entitled How Consumers Benefit From A Global Economy. It comes down to comparing pricing -- including shipping, handling, and maybe import tax -- to buy certain items on the cheap.

This works really well in Europe as you can buy in any member nation of the EU. It so happens that Amazon runs main stores in the UK, France, Germany, Italy and several other European countries. Pricing in these stores may differ, sometimes by a large margin.

EU Deals

EU Deals is a price comparison extension for Google Chrome and Firefox that is powered by the service of the same name.

The extension works automatically once installed in Chrome; there are no options or customizations that you can do.

EU Deals looks up the item in other Amazon stores, and displays its findings on the Amazon store page you are on right away.

The result is either that the item is available for a lower price at another Amazon Store in the EU, or that the price is at its lowest already.

The extension takes shipping and different currencies into account according to the developers of the extension.

This add-on compares the prices, calculates shipping fees and converts currencies to get you the lowest Amazon price in Europe.

It is still necessary to check out the offer. First to make sure that the service matched the right item, then that the item is available and indeed for the listed price.

A quick test revealed that this is not always the case. The item on the screenshot for instance, the Surface Book by Microsoft, was listed as being nearly €1300 cheaper in the UK than in Germany. I followed the link and the one item that beat the price by more than 50% was a marketplace offer. The seller had only seven ratings of which 57% were positive. Other items checked out fine however.

Closing Words

EU Deals checks the price of items on Amazon's five stores in the European Union currently. This makes sense logistically,but it would still be handy if the service would add other regional stores to the mix.

The price of an item may be that cheap in the US for instance that it would make sense to order it there even though you'd pay more for shipping and probably also import tax.

As far as features are concerned, I'd like to see an option to block marketplace offers from the price comparison.

You can download the Chrome extension and the Firefox add-on at the official stores.

Now Read: Before you buy on Amazon, check out the coupons section

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Author Rating
2.5 based on 10 votes
Software Name
EU Deals
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Tutorials & Tips

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  1. asd said on November 25, 2018 at 1:33 pm

    “NOTE: This service is currently not available. The site and browser extensions are up for sale.”

    I bet they stole users data through their browser addon and now they are selling them for a quick $$$.

  2. Sander said on January 1, 2017 at 8:52 pm

    This only works on and only estimates shipping to the UK.

  3. anon said on December 19, 2016 at 4:02 pm

    very useful. I wish there was a bookmarklet, don’t like to bug down Firefox with more addons…

  4. Neko said on December 17, 2016 at 7:23 pm

    Your link to the addon: “This addon cannot be installed on Firefox because it appears corrupt” – after a warning this addon hasn’t been reviewed by Mozilla, and should not be installed on Firefox 43 and later….running 50.1.0

    1. indig0F10w said on December 19, 2016 at 11:42 am

      Confirmed, cannot install.

    2. Martin Brinkmann said on December 18, 2016 at 8:11 am

      That’s strange. It is a brand new add-on. Maybe they did add the wrong compatibility information?

  5. fena said on December 17, 2016 at 1:45 pm

    in Canada they are not allowed to buy from the usa amazon (unless they drive there) same with many other tech stores even though there is a free-trade agreement. Also not counting the exchange rate the prices at the Canadian amazon is about 30% higher for many items.

    1. Rotten Scoundrel said on December 17, 2016 at 4:21 pm

      Umm, doesn’t Canada’s displayed price include Sales Tax and the US site shows dollars before Sales Tax?

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