EU Deals: EU Amazon price comparison

Martin Brinkmann
Dec 17, 2016
Updated • Dec 18, 2016

Amazon runs several localized stores around the world which may have different items on offer and may also price the same item differently.

Companies benefit from a global economy, more so than consumers. But you and I can benefit from a global economy as well, at least when it comes to making purchases in different regions of the world that benefit us financially.

I mentioned this first in 2009 in a story entitled How Consumers Benefit From A Global Economy. It comes down to comparing pricing -- including shipping, handling, and maybe import tax -- to buy certain items on the cheap.

This works really well in Europe as you can buy in any member nation of the EU. It so happens that Amazon runs main stores in the UK, France, Germany, Italy and several other European countries. Pricing in these stores may differ, sometimes by a large margin.

EU Deals

EU Deals is a price comparison extension for Google Chrome and Firefox that is powered by the service of the same name.

The extension works automatically once installed in Chrome; there are no options or customizations that you can do.

EU Deals looks up the item in other Amazon stores, and displays its findings on the Amazon store page you are on right away.

The result is either that the item is available for a lower price at another Amazon Store in the EU, or that the price is at its lowest already.

The extension takes shipping and different currencies into account according to the developers of the extension.

This add-on compares the prices, calculates shipping fees and converts currencies to get you the lowest Amazon price in Europe.

It is still necessary to check out the offer. First to make sure that the service matched the right item, then that the item is available and indeed for the listed price.

A quick test revealed that this is not always the case. The item on the screenshot for instance, the Surface Book by Microsoft, was listed as being nearly €1300 cheaper in the UK than in Germany. I followed the link and the one item that beat the price by more than 50% was a marketplace offer. The seller had only seven ratings of which 57% were positive. Other items checked out fine however.

Closing Words

EU Deals checks the price of items on Amazon's five stores in the European Union currently. This makes sense logistically,but it would still be handy if the service would add other regional stores to the mix.

The price of an item may be that cheap in the US for instance that it would make sense to order it there even though you'd pay more for shipping and probably also import tax.

As far as features are concerned, I'd like to see an option to block marketplace offers from the price comparison.

You can download the Chrome extension and the Firefox add-on at the official stores.

Now Read: Before you buy on Amazon, check out the coupons section

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  1. ilev said on August 4, 2012 at 7:53 pm

    Doesn’t Windows 8 know that www. or http:// are passe ?

    1. Martin Brinkmann said on August 4, 2012 at 7:57 pm

      Well it is a bit difficulty to distinguish between domains and files for instance.

    2. Leonidas Burton said on September 4, 2023 at 4:51 am

      I know a service made by google that is similar to Google bookmarks.

  2. VioletMoon said on August 16, 2023 at 5:26 pm

    @Ashwin–Thankful you delighted my comment; who knows how many “gamers” would have disagreed!

  3. Karl said on August 17, 2023 at 10:36 pm


    The comments section under this very article (3 comments) is identical to the comments section found under the following article:

    Not sure what the issue is, but have seen this issue under some other articles recently but did not report it back then.

  4. Anonymous said on August 25, 2023 at 11:44 am

    Omg a badge!!!
    Some tangible reward lmao.

    It sucks that redditors are going to love the fuck out of it too.

  5. Scroogled said on August 25, 2023 at 10:57 pm

    With the cloud, there is no such thing as unlimited storage or privacy. Stop relying on these tech scums. Purchase your own hardware and develop your own solutions.

    1. lollmaoeven said on August 27, 2023 at 6:24 am

      This is a certified reddit cringe moment. Hilarious how the article’s author tries to dress it up like it’s anything more than a png for doing the reddit corporation’s moderation work for free (or for bribes from companies and political groups)

  6. El Duderino said on August 25, 2023 at 11:14 pm

    Almost al unlmited services have a real limit.

    And this comment is written on the dropbox article from August 25, 2023.

  7. John G. said on August 26, 2023 at 1:29 am

    First comment > @ilev said on August 4, 2012 at 7:53 pm

    For the God’s sake, fix the comments soon please! :[

  8. Kalmly said on August 26, 2023 at 4:42 pm

    Yes. Please. Fix the comments.

  9. Kim Schmidt said on September 3, 2023 at 3:42 pm

    With Google Chrome, it’s only been 1,500 for some time now.

    Anyone who wants to force me in such a way into buying something that I can get elsewhere for free will certainly never see a single dime from my side. I don’t even know how stupid their marketing department is to impose these limits on users instead of offering a valuable product to the paying faction. But they don’t. Even if you pay, you get something that is also available for free elsewhere.

    The algorithm has also become less and less savvy in terms of e.g. English/German translations. It used to be that the bot could sort of sense what you were trying to say and put it into different colloquialisms, which was even fun because it was like, “I know what you’re trying to say here, how about…” Now it’s in parts too stupid to translate the simplest sentences correctly, and the suggestions it makes are at times as moronic as those made by Google Translations.

    If this is a deep-learning AI that learns from users’ translations and the phrases they choose most often – which, by the way, is a valuable, moneys worthwhile contribution of every free user to this project: They invest their time and texts, thereby providing the necessary data for the AI to do the thing as nicely as they brag about it in the first place – alas, the more unprofessional users discovered the translator, the worse the language of this deep-learning bot has become, the greater the aggregate of linguistically illiterate users has become, and the worse the language of this deep-learning bot has become, as it now learns the drivel of every Tom, Dick and Harry out there, which is why I now get their Mickey Mouse language as suggestions: the inane language of people who can barely spell the alphabet, it seems.

    And as a thank you for our time and effort in helping them and their AI learn, they’ve lowered the limit from what was once 5,000 to now 1,500…? A big “fuck off” from here for that! Not a brass farthing from me for this attitude and behaviour, not in a hundred years.

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