Can Yahoo Screen become a serious YouTube competitor?

Martin Brinkmann
Jan 9, 2015
Updated • Jan 4, 2018
Companies, Music and Video, Yahoo

YouTube is not the only online platform on which Internet users can upload, share and watch videos but it is without doubt the most popular one.

While that is the case, there is a growing number of users and content producers who dislike YouTube or some of its features but stick with it because of a lack of alternatives.

Dailymotion and Vimeo, two other video services, never managed to grow substantially to get close to YouTube's level of traffic.

Things may change in 2015 however as several companies are preparing to improve their video offerings.

Facebook for one acquired QuickFire Networks recently and its video bandwidth optimization technology. The company delivered more than 1 billion video views per day in the second half of 2014 according to a Wired report and expects that figure to rise even further.

While that is the case, videos uploaded to Facebook are often limited to a certain group of users only. Plus, there is no Facebook Videos portal available that works similar to YouTube or other video services.

Yahoo on the other hand has big plans for its Yahoo! Screen video service. The service, started in 2006, is one of the many company products that most Internet users have probably never heard of.

Yahoo started to get serious about promoting the video service back in mid-2014 when it announced that it would offer free live concerts on the site for a year featuring acts such as Kiss, Justin Timberlake or Usher.

But that is just part of the company's strategy. Last month, it finalized the acquisition of Brightroll, a video advertising platform for $640 million US Dollars.

Yahoo has also been in talks with high-profile networks and video creators on YouTube to get them to switch to the company's own video service. Incentives that it offers include better ad-rates and extensive marketing on the company's own network including the Yahoo homepage.

Unlike YouTube, Yahoo! Screen is limiting video uploads to its service meaning that only select content producers can upload videos to the service while the majority of users can't.

While concentration on high quality content may make sense for Yahoo, it is also a limiting factor as it prevents the majority of YouTube video uploaders from moving to the platform if they wanted to.

With that said, Yahoo may change that in the future. Since video advertising is growing on Tumblr, Yahoo could consider opening its platform on Tumblr first so that videos from the company's own service are published on the site and not embedded from third-party video sites.

Yahoo! Screen will certainly grow in 2015 because of Yahoo's efforts to bring networks and publishers to the platform but it seems unlikely that it will come close to YouTube traffic levels in 2015.

Now You: Do you think that we will see the rise of a YouTube competitor in 2015?

Can Yahoo Screen become a serious YouTube competitor?
Article Name
Can Yahoo Screen become a serious YouTube competitor?
Yahoo plans to become a serious contender in the video hosting and watching niche with Yahoo! Screen.

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  1. The Dark Lady said on July 9, 2023 at 11:19 am

    Martin, I would appreciate that you do not censor this post, as it’s informative writing.

    Onur, there is a misleading statement “[…] GIFs are animated images …”. No, obviously you don’t seem to have take much notice of what you were told back in March regarding; Graphics Interchange Format (GIF).

    For example, (if you had read my replies within that thread, you might have learnt something useful). I even mentioned, “GIF intrinsically supports animated images (GIF89a)”.

    You linked to said article, [Related: …] within this article, but have somehow failed to take onboard what support you were given by several more knowledgeable people.

    If you used AI to help write this article, it has failed miserably.

  2. KeZa said on August 17, 2023 at 5:58 pm

    AI is stupid, and it will not get any better if we really know how this all works. Prove me wrong..

  3. Database failure said on August 18, 2023 at 5:21 pm

    Martin, [#comment-4569908] is only meant to be in: []. Whereas it appears duplicated in several recent random low-quality non relevant articles.

    Obviously it [#comment-4569908] was posted: 9 July 2023. Long before this thread even existed… your database is falling over. Those comments are supposed to have unique ID values. It shouldn’t be possible to duplicate the post ID, if the database had referential integrity.

  4. Howard Pearce said on August 25, 2023 at 12:24 pm

    Don’t tell me!

    Ghacks wants the state to step in for STATE-MANDATED associations to save jobs!!!

    Bring in the dictatorship!!!

    And screw Rreedom of Association – too radical for Ghacks maybe

  5. Howard Allan Pearce said on September 7, 2023 at 9:13 am

    GateKeeper ?

    That’s called “appointing” businesses to do the state’s dirty work!!!!!

    But the article says itself that those appointed were not happy – implying they had not choice!!!!!!

  6. owl said on September 7, 2023 at 9:50 am

    @The Dark Lady,
    @Database failure,
    @Howard Pearce,
    @Howard Allan Pearce,

    Note: I replaced the quoted URI scheme: https:// with “>>” and posted.

    The current is owned by “Softonic International S.A.” (sold by Martin in October 2019), and due to the fate of M&A, has changed in quality.
    Many Authors of bloggers and advertisers certified by Softonic have joined the site, and the site is full of articles aimed at advertising and clickbait.
    As it stands, except for articles by Martin Brinkmann, Mike Turcotte, and Ashwin, they are low quality, unhelpful, and even vicious. It is better not to read those articles.
    How to display only articles by a specific author:
    Added line to My filters in uBlock Origin:,.home-posts,.home-category-post:not(:has-text(/Martin Brinkmann|Mike Turcotte|Ashwin/))

    By the way, if you use an RSS reader, you can track exactly where your comments are (I’m an iPad user, so I use “Feedly Classic”, but for Windows I prefer the desktop app “RSS Guard”).
    RSS Guard: Feed reader which supports RSS/ATOM/JSON and many web-based feed services.

  7. Anonymous said on September 14, 2023 at 6:41 pm

    We all live in digital surveillance glass houses under scrutiny of evil people because of people like Musk. It’s only fair that he takes his turn.

  8. Anonymous said on September 18, 2023 at 1:31 pm

    “Operating systems will be required to let the user choose the browser, virtual assistant and search engine of their choice. Microsoft cannot force users to use Bing or Edge. Apple will have to open up its iOS operating system to allow third-party app stores, aka allow sideloading of apps. Google, on the other hand, will need to provide users with the ability to uninstall preloaded apps (bloatware) from Android devices. Online services will need to allow users to unsubscribe from their platform easily. Gatekeepers need to provide interoperability with third-parties that offer similar services.”

    Wonderful ! Let’s hope they’ll comply with that law more than they are doing with the GDPR.

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