There is an intriguing infographic that has been released showing how much revenue Google had in 2010. In typical infographic style, and you can view the whole thing below, there's all manner of comparisons including saying that the company makes more money than the combined gross domestic product of the world's 28 poorest countries. These are interesting figures but is this a way to highlight how greedy Google is, or is it an indication of just how much of a market Internet advertising has become?
By far the biggest market in the world is insurance and it will take some sizeable shift for Internet advertising to ever shift that from the top spot. Online advertising though is now enormous business and because Google not just came into the game early, but also did it with a fantastic world-beating product portfolio that has been continually refined and expanded upon, they are clearly the front runners.
This infographic has a great deal of interesting information contained within it and while I might applaud those people and corporations who genuinely try to help the world's poorest get out of poverty, starvation and squalor for good, I think this particular graphic has a political agenda.
At the end of the day it is for you to judge how valuable this information is and if the information is being twisted or skewed against Google. The figures are still astronomical however and raise the question of how long the company will be able to maintain them. Google's entire product portfolio depends on their sales of advertising. Nothing other than this makes the company any money and as they expand more and more into smartphones, tablets, television and search, they will need not just to maintain this advertising revenue, but also to expand upon it considerably.
The future of high revenues for Google are by no means secure as the Internet is still a young and ever-evolving thing. 2012 might look great for the company, but anything beyond that is anyone's guess.
Advertising revenue is falling fast across the Internet, and independently-run sites like Ghacks are hit hardest by it. The advertising model in its current form is coming to an end, and we have to find other ways to continue operating this site.
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Ghacks is a technology news blog that was founded in 2005 by Martin Brinkmann. It has since then become one of the most popular tech news sites on the Internet with five authors and regular contributions from freelance writers.