Adblock Plus Parent Company Eyeo GmbH Founded

Martin Brinkmann
Oct 17, 2011
Updated • Jan 1, 2013

Eyeo GmbH, the company behind Adblock Plus, was recently founded by Wladimir Palant, the technologies lead developer, and Till Faida. The move from a community driven part-time project to a company backed project (still community driven) is certainly something that existing and future Adblock Plus users would like to know more about, hence the article.

The official announcement dates back to the last day of September 2011. It is a three paragraph announcement that the Eyeo GmbH has been founded, and that Wladimir Palant and Till Faida have become the managing directories of said company. Wladimir's role as the lead Adblock Plus developer will remain while Till looks more at the financial well being and funding of the company.

A blog post back in August 2011 offers additional information about Wladimir's decision to back the project by founding a company. Probably the most interesting aspect from a user perspective is that Adblock Plus has not sold out in any form. It also means that Wladimir can now work full-time on the development of Adblock Plus, which will mean faster updates than before.

It is also reassuring that the company will not put money in front of morals or ethics.

If you read the announcements carefully you will find references to "fixing" or "influencing" the web. I recently asked Till what they meant by that and he told me that the main intention of the ad blocker was to eliminate "bad" advertisement on the Internet. They do realize that the application's current state hurts web publishers and companies who rely on advertising revenue to provide their services for free on the Internet.

A decision was made to give users an option to support their favorite websites by only blocking annoying and obtrusive ads instead of all advertisements. According to one of their studies 75% of all Adblock Plus users would like "to only block annoying ads and let unobtrusive ads go through to facilitate revenues for their favourite websites".

Till did not fail to mention that it was the company's "top priority to let the users decide" whether they want to continue blocking all forms of advertisements or only annoying forms.

That's an interesting prospect from a webmaster's point of view, considering that many rely on advertising revenue to offer their services on the Internet.

The discussion as to what is considered acceptable and what is not is publicly discussed on the Adblock Plus forum.

Adblock Plus is an extension for the Google Chrome, Mozilla Firefox and K-Meleon web browser.


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  1. ilev said on August 4, 2012 at 7:53 pm

    Doesn’t Windows 8 know that www. or http:// are passe ?

    1. Martin Brinkmann said on August 4, 2012 at 7:57 pm

      Well it is a bit difficulty to distinguish between domains and files for instance.

    2. Leonidas Burton said on September 4, 2023 at 4:51 am

      I know a service made by google that is similar to Google bookmarks.

  2. VioletMoon said on August 16, 2023 at 5:26 pm

    @Ashwin–Thankful you delighted my comment; who knows how many “gamers” would have disagreed!

  3. Karl said on August 17, 2023 at 10:36 pm


    The comments section under this very article (3 comments) is identical to the comments section found under the following article:

    Not sure what the issue is, but have seen this issue under some other articles recently but did not report it back then.

  4. Anonymous said on August 25, 2023 at 11:44 am

    Omg a badge!!!
    Some tangible reward lmao.

    It sucks that redditors are going to love the fuck out of it too.

  5. Scroogled said on August 25, 2023 at 10:57 pm

    With the cloud, there is no such thing as unlimited storage or privacy. Stop relying on these tech scums. Purchase your own hardware and develop your own solutions.

    1. lollmaoeven said on August 27, 2023 at 6:24 am

      This is a certified reddit cringe moment. Hilarious how the article’s author tries to dress it up like it’s anything more than a png for doing the reddit corporation’s moderation work for free (or for bribes from companies and political groups)

  6. El Duderino said on August 25, 2023 at 11:14 pm

    Almost al unlmited services have a real limit.

    And this comment is written on the dropbox article from August 25, 2023.

  7. John G. said on August 26, 2023 at 1:29 am

    First comment > @ilev said on August 4, 2012 at 7:53 pm

    For the God’s sake, fix the comments soon please! :[

  8. Kalmly said on August 26, 2023 at 4:42 pm

    Yes. Please. Fix the comments.

  9. Kim Schmidt said on September 3, 2023 at 3:42 pm

    With Google Chrome, it’s only been 1,500 for some time now.

    Anyone who wants to force me in such a way into buying something that I can get elsewhere for free will certainly never see a single dime from my side. I don’t even know how stupid their marketing department is to impose these limits on users instead of offering a valuable product to the paying faction. But they don’t. Even if you pay, you get something that is also available for free elsewhere.

    The algorithm has also become less and less savvy in terms of e.g. English/German translations. It used to be that the bot could sort of sense what you were trying to say and put it into different colloquialisms, which was even fun because it was like, “I know what you’re trying to say here, how about…” Now it’s in parts too stupid to translate the simplest sentences correctly, and the suggestions it makes are at times as moronic as those made by Google Translations.

    If this is a deep-learning AI that learns from users’ translations and the phrases they choose most often – which, by the way, is a valuable, moneys worthwhile contribution of every free user to this project: They invest their time and texts, thereby providing the necessary data for the AI to do the thing as nicely as they brag about it in the first place – alas, the more unprofessional users discovered the translator, the worse the language of this deep-learning bot has become, the greater the aggregate of linguistically illiterate users has become, and the worse the language of this deep-learning bot has become, as it now learns the drivel of every Tom, Dick and Harry out there, which is why I now get their Mickey Mouse language as suggestions: the inane language of people who can barely spell the alphabet, it seems.

    And as a thank you for our time and effort in helping them and their AI learn, they’ve lowered the limit from what was once 5,000 to now 1,500…? A big “fuck off” from here for that! Not a brass farthing from me for this attitude and behaviour, not in a hundred years.

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