Microsoft introduces us to the Gmail man

Mike Halsey MVP
Jul 29, 2011
Updated • Jun 26, 2017
Gmail, Microsoft
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17

It's very common for the major technology companies to release video adverts for their products that deride or poke fun at the competition, probably the best example of these are Apple's excellent parodies of Microsoft's "I'm a PC" adverts.

Now though Microsoft are hitting out at Google with the introduction of the Gmail man, an annoying postman who reads everyone's emails before delivering them to search for key words he can use to deliver adverts to them.  The video is an advertisement itself for Microsoft's new Office 365 product.

Update: Google announced in 2017 that it will stop reading Gmail emails for advertisement purposes.

It was spotted online by ZD Net blogger Mary-Jo Foley who asked Microsoft is the video was from them, as it includes touches like the company name "Contoso" which is the company's favourite fake company name, and one I've had to use myself with Microsoft Press.  She received a firm "no comment".

The producers of this video have used every outdated stereotype in the book, from the annoying man you just want to hate, to the little girl portraying the high moral ground.  The whole video is pretty wretched stuff.

The most important part though is that while it is based on truth, it's twisting it considerably and stretching credibility too far.

Compare this to Apple's "I'm a PC" advertisements after Windows 7 launched which were genuinely funny, had some excellent writers and, factually, simply couldn't be argued with.  They were in response to Microsoft's own "I'm a PC" ads and Microsoft's attempts to get back at Apple failed abysmally.

In all the Gmail man is utterly forgettable as a video, if you watch it you'll probably just come away disliking Microsoft a little bit more.  Perhaps they should have got Google to read the notes first to get keywords they could use in the script?  ;)  You can watch the Gmail man video here:

Summary
Microsoft introduces us to the Gmail man
Article Name
Microsoft introduces us to the Gmail man
Description
Mike takes a look at Microsoft's advertising campaign "Gmail Man" which takes a shot at Google's Gmail service for reading emails.
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Ghacks Technology News
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Comments

  1. Some Dude said on March 19, 2023 at 11:42 am
    Reply

    Are these articles AI generated?

    Now the duplicates are more obvious.

    1. boris said on March 19, 2023 at 11:48 pm
      Reply

      This is below AI generated crap. It is copy of Microsoft Help website article without any relevant supporting text. Anyway you can find this information on many pages.

  2. Paul(us) said on March 20, 2023 at 1:32 am
    Reply

    Yes, but why post the exact same article under a different title twice on the same day (19 march 2023), by two different writers?
    1.) Excel Keyboard Shortcuts by Trevor Monteiro.
    2.) 70+ Excel Keyboard Shortcuts for Windows by Priyanka Monteiro

    Why oh why?

    1. Clairvaux said on September 6, 2023 at 11:30 am
      Reply

      Yeah. Tell me more about “Priyanka Monteiro”. I’m dying to know. Indian-Portuguese bot ?

  3. John G. said on August 18, 2023 at 4:36 pm
    Reply

    Probably they will announce that the taskbar will be placed at top, right or left, at your will.

    Special event by they is a special crap for us.

  4. yanta said on August 18, 2023 at 11:59 pm
    Reply

    If it’s Microsoft, don’t buy it.
    Better brands at better prices elsewhere.

  5. John G. said on August 20, 2023 at 4:22 am
    Reply

    All new articles have zero count comments. :S

  6. Anonymous said on September 5, 2023 at 7:48 am
    Reply

    WTF? So, If I add one photo to 5 albums, will it count 5x on my storage?
    It does not make any sense… on google photos, we can add photo to multiple albums, and it does not generate any additional space usage

    I have O365 until end of this year, mostly for onedrive and probably will jump into google one

  7. St Albans Digital Printing Inc said on September 5, 2023 at 11:53 am
    Reply

    Photo storage must be kept free because customers chose gadgets just for photos and photos only.

  8. Anonymous said on September 5, 2023 at 12:47 pm
    Reply

    What a nonsense. Does it mean that albums are de facto folders with copies of our pictures?

    1. GG said on September 6, 2023 at 8:24 am
      Reply

      Sounds exactly like the poor coding Microsoft is known for in non-critical areas i.e. non Windows Core/Office Core.

      I imagine a manager gave an employee the task to create the album feature with hardly any time so they just copied the folder feature with some cosmetic changes.

      And now that they discovered what poor management results in do they go back and do the album feature properly?

      Nope, just charge the customer twice.

      Sounds like a go-getter that needs to be promoted for increasing sales and managing underlings “efficiently”, said the next layer of middle management.

  9. d3x said on September 5, 2023 at 7:33 pm
    Reply

    When will those comments get fixed? Was every editor here replaced by AI and no one even works on this site?

  10. Scroogled said on September 5, 2023 at 10:47 pm
    Reply

    Instead of a software company, Microsoft is now a fraud company.

  11. ard said on September 7, 2023 at 4:59 pm
    Reply

    For me this is proof that Microsoft has a back-door option into all accounts in their cloud.
    quote “…… as the MSA key allowed the hacker group access to virtually any cloud account at Microsoft…..”
    unquote

    so this MSA key which is available to MS officers can give access to all accounts in MS cloud.This is the backdoor that MS has into the cloud accounts. Lucky I never got any relevant files of mine in their (MS) cloud.

  12. Andy Prough said on September 7, 2023 at 6:52 pm
    Reply

    >”Now You: what is your theory?”

    That someone handed an employee a briefcase full of cash and the employee allowed them access to all their accounts and systems.

    Anything that requires 5-10 different coincidences to happen is highly unlikely. Occam’s razor.

  13. TelV said on September 8, 2023 at 12:04 pm
    Reply

    Good reason to never login to your precious machine with a Microsoft a/c a.k.a. as the cloud.

  14. Anonymous said on September 18, 2023 at 1:23 pm
    Reply

    The GAFAM are always very careless about our software automatically sending to them telemetry and crash dumps in our backs. It’s a reminder not to send them anything when it’s possible to opt out, and not to opt in, considering what they may contain. And there is irony in this carelessness biting them back, even if in that case they show that they are much more cautious when it’s their own data that is at stake.

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