Google SEO Report Card

Martin Brinkmann
Mar 3, 2010
Updated • Mar 3, 2010

Google Search is the most popular search engine in the world with a market share of at least 60% in most countries. It is therefore only natural that most webmasters optimize their websites for Google Search.

Search engine optimization has on the other hand no rulebook where everyone could get the information needed to optimize the website for the search engines.

There are literary millions of opinions on how to do SEO right. Most have some optimization techniques in common like placing a relevant keyword at the beginning of the page's title or acquiring niche relevant links from other websites.

But there are also many myths and half-true information that can get webmasters into trouble.

Google has released a SEO report card in pdf format which is concentrating on Google Product Pages but can be used for other websites as well. The main goals of the Google SEO Report Card are:

• help users find our pages more easily in search engines
• fix bugs that annoy visitors and hurt our pages' performance in search engines
• serve as a good model for outside webmasters and companies

The report is divided into three parts:

  • Subject I: Search result presentation
  • Subject II: URLs and redirects
  • Subject III: On-page optimizations

The subjects and topics are listed in short form at the top and explained in detail afterwards. Experienced search engine optimizers will probably not find anything new in the listing but it can be very helpful for webmasters who just begin as a webmaster and those who want a straight answer from an authoritative source.

The Google SEO Report Card is provided as a download link at Google's Webmaster Blog.


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