Microsoft Reinventing Itself

Orrett Morgan
Jul 16, 2009
Updated • Dec 10, 2012

2008 was Microsoft’s worst year to date in terms of press coverage. In no small part to Vista, Windows Mobile (lack of development), XP downgrade fiasco and not to mention all the antitrust lawsuits, lent Microsoft a bad hand in the computer game. At first it seemed like a failed attempt to revitalize an already sour user base, but as the months slipped by it is clear that Microsoft has not one but an entire plan in which it is using to fix its tarnished name.
It all started with their answer to the Apple “I’m a Mac” ads. Needless to say, Apple did a pretty good job of making it seem like only fat lazy business executives were attracted to Windows (why else was the PC guy on the chubby side). While outside analysts have not proven it, Apple says that these ads are directly responsible for boosting their sales in the U.S. Even if that’s not the case, I have to say that because of them a lot more people don’t have nightmares of waking up to an Apple controlled world.

While many will argue about Microsoft’s first attempt at getting into the ad business, one thing is for certain, using Seinfeld for the ads got people talking. Marketing 101: your ad doesn’t have to be relevant to your product for it to be effective, just ask Geico, Anheuser Busch. Microsoft followed that up with the “I’m a PC ad” which had moderate success, but nothing got people talking as much as the “Laptop Hunters” ads which hit Apple right where it hurt: price!

And according to Microsoft the ads have been doing so well that they’ve gotten calls from Apples legal department. Microsoft has been playing their cards very well. In all their ads nothing has been mentioned about the OS (which currently is Vista), instead they have poke fun at Apple’s pricing, limited variety and of course the whole idea that Apple computers are more powerful than PC’s.

But advertisement is not all, Microsoft has also been courting the love of the tech world with their forthcoming Windows 7 OS which as the name suggests is the 7th installment of their ever so popular Windows OS. I have been surprised to see so many blogs and magazines who just a few months ago cussed the hell out of Vista are now talking about how Windows 7 rivals that of Snow Leopard. Don’t get me wrong, Windows 7 is an awesome piece of software (that is what I am writing this post on), but to be frank, (just like Snow Leopard), it’s nothing more than a glorified Service Pack.

Other PR stunts that Redmond has pulled include Microsoft’s new online store as well as a revamped head of operations. If that wasn’t enough, Microsoft has now decided to launch its own set of stores that, yes, will be popping up near Apple stores all over the world. When I first heard the idea, I was like an entire store that’s ells Windows 7? But then it hit me that we’re not dealing with stores that are catering specifically to Windows, but Microsoft as a company.

Remember that Redmond not only has Windows but Office and if the latest ads about the 1020 version of Office say anything, Microsoft is planning something big. But they just don’t stop there, on the list is Xbox and Zune and of course their venerable Windows Mobile OS.

I’m not saying this will knock Apple out of the park, but after talking to a few Best Buy and worse Wal-Mart employees I can safely say that Microsoft is doing themselves a favor by taking it out of the hands of the incompetent.

Last but not least, Zune is getting its first major update since the system was released. Again I’m not gonna talk too early but if the preview of the new Zune’s have said anything, it’s the fact that they’re finally taking their game high-tech.
Taking any of these aspects by themselves doesn’t say much, but put together and you can see the working of a stellar PR team and of course the billions Microsoft has lying around just itching to use. So as it seems Redmond will be around for a little while longer, and let’s be honest, you wouldn’t mind using a “Surface” at one of those new Microsoft stores now would you, I know I wouldn’t!


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  1. Some Dude said on March 19, 2023 at 11:42 am

    Are these articles AI generated?

    Now the duplicates are more obvious.

    1. boris said on March 19, 2023 at 11:48 pm

      This is below AI generated crap. It is copy of Microsoft Help website article without any relevant supporting text. Anyway you can find this information on many pages.

  2. Paul(us) said on March 20, 2023 at 1:32 am

    Yes, but why post the exact same article under a different title twice on the same day (19 march 2023), by two different writers?
    1.) Excel Keyboard Shortcuts by Trevor Monteiro.
    2.) 70+ Excel Keyboard Shortcuts for Windows by Priyanka Monteiro

    Why oh why?

    1. Clairvaux said on September 6, 2023 at 11:30 am

      Yeah. Tell me more about “Priyanka Monteiro”. I’m dying to know. Indian-Portuguese bot ?

  3. John G. said on August 18, 2023 at 4:36 pm

    Probably they will announce that the taskbar will be placed at top, right or left, at your will.

    Special event by they is a special crap for us.

  4. yanta said on August 18, 2023 at 11:59 pm

    If it’s Microsoft, don’t buy it.
    Better brands at better prices elsewhere.

  5. John G. said on August 20, 2023 at 4:22 am

    All new articles have zero count comments. :S

  6. Anonymous said on September 5, 2023 at 7:48 am

    WTF? So, If I add one photo to 5 albums, will it count 5x on my storage?
    It does not make any sense… on google photos, we can add photo to multiple albums, and it does not generate any additional space usage

    I have O365 until end of this year, mostly for onedrive and probably will jump into google one

  7. St Albans Digital Printing Inc said on September 5, 2023 at 11:53 am

    Photo storage must be kept free because customers chose gadgets just for photos and photos only.

  8. Anonymous said on September 5, 2023 at 12:47 pm

    What a nonsense. Does it mean that albums are de facto folders with copies of our pictures?

    1. GG said on September 6, 2023 at 8:24 am

      Sounds exactly like the poor coding Microsoft is known for in non-critical areas i.e. non Windows Core/Office Core.

      I imagine a manager gave an employee the task to create the album feature with hardly any time so they just copied the folder feature with some cosmetic changes.

      And now that they discovered what poor management results in do they go back and do the album feature properly?

      Nope, just charge the customer twice.

      Sounds like a go-getter that needs to be promoted for increasing sales and managing underlings “efficiently”, said the next layer of middle management.

  9. d3x said on September 5, 2023 at 7:33 pm

    When will those comments get fixed? Was every editor here replaced by AI and no one even works on this site?

  10. Scroogled said on September 5, 2023 at 10:47 pm

    Instead of a software company, Microsoft is now a fraud company.

  11. ard said on September 7, 2023 at 4:59 pm

    For me this is proof that Microsoft has a back-door option into all accounts in their cloud.
    quote “…… as the MSA key allowed the hacker group access to virtually any cloud account at Microsoft…..”

    so this MSA key which is available to MS officers can give access to all accounts in MS cloud.This is the backdoor that MS has into the cloud accounts. Lucky I never got any relevant files of mine in their (MS) cloud.

  12. Andy Prough said on September 7, 2023 at 6:52 pm

    >”Now You: what is your theory?”

    That someone handed an employee a briefcase full of cash and the employee allowed them access to all their accounts and systems.

    Anything that requires 5-10 different coincidences to happen is highly unlikely. Occam’s razor.

  13. TelV said on September 8, 2023 at 12:04 pm

    Good reason to never login to your precious machine with a Microsoft a/c a.k.a. as the cloud.

  14. Anonymous said on September 18, 2023 at 1:23 pm

    The GAFAM are always very careless about our software automatically sending to them telemetry and crash dumps in our backs. It’s a reminder not to send them anything when it’s possible to opt out, and not to opt in, considering what they may contain. And there is irony in this carelessness biting them back, even if in that case they show that they are much more cautious when it’s their own data that is at stake.

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