If you are in the business of selling and buying websites and domain names, or a webmaster interested in finding out the value of web projects you are left with a few choices.
The short answer of "how much is it worth" is "the money that someone is willing to pay for it". The long answer is more complicated and involves a thorough analysis not only of the present situation but also the past and the future.
Performing that task manually can take anywhere from a few hours to a few days depending on the type of website or project. Hundreds of factors can play a role in determining the real value of a website.
Factors that need to play a role include the revenue and expenses, past and current traffic, the backlink profile, age of the domain and site, security or blacklist issues, and a lot more.
There is another solution albeit less accurate and not suitable for serious business. Website value calculators will analyze and calculate a value of a website in seconds. While the value that these services calculate may not always be near the real value of the site, the statistics these services gather and display may still be useful.
Update: Stimator is no longer available. Try a service like My Web Is Worth instead. Simply enter the URL of the domain that you want to check, and wait for the service to display the results page.
Stimator is one of those websites and it provides one of the slickest professional interfaces in the niche.
The value of a website is analyzed and calculated as soon as the user enters the domain name in the form on the page. Several information -- like backlinks, traffic levels, social and inlinking scores, web recognition and linking data -- are checked, displayed and used in the calculation of the price.
A report can be opened to display several of the scores of the analyzed website. These scores are explained on the about page. The page does not say how they are computed but it lists factors that influence the score.
No value calculator will ever be dead on but there are some that can provide a first impression of a websites value. Serious website buyers on the other hand will never rely on these tools alone but perform a manual analysis before they consider bidding or buying a website.
Are you a webmaster? What is the value of your website according to the tool? Do you think it is dead on or way off?
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Ghacks is a technology news blog that was founded in 2005 by Martin Brinkmann. It has since then become one of the most popular tech news sites on the Internet with five authors and regular contributions from freelance writers.