For too long, people have hid rickrolls in TinyURLs. A much better service to hide them is this Italian rickroll website. No one would suspect a thing, at least not for the first time you get them.
The service is just a URL shortening service, but one I love to use because no one dares to click the link. I often post non-RR content in one of those, but I feel I have used the power of Astley to trick them nonetheless.
Rick Roll It is mainly just a piece of fun but is fast and very user-friendly. Unfortunately, features such as 'previews' which TinyURL has are not available with Rickroll. This site is obviously primarily a tool for mischief.
A way to boost the Schadenfreude achieved through rick-rolling someone, though, is to con someone into actually clicking a rickroll.it link, which leads to a rickroll. Like this one.
So, how many people can trick a friend with this one?
Update: The Italian website is no longer available, it returns a not found error. We have therefor removed the link from this site. You still find a lot of rick rolls on YouTube and other video hosting websites.
Pete Waterman must be rubbing his hands all the way to the bank, thanks to the resurrection of his teenybopper artiste