Most of my advertisers pay me in Dollar and I have to convert that revenue to Euro which is either done by the advertising agency (Google Adsense for instance) or by cashing in a Dollar check at my local bank (Tribalfusion). When I started blogging I received €850 for $1000 which was not an excellent conversion rate but good enough.
Today I receive €675 for $1000 which is €175 less than two years before. This has some consequences for non-US webmasters because advertising programs that pay in Dollar are becoming unattractive to them. I'm happy that I have one advertisement program that pays in Euro and they will soon generate more revenue than Adsense is generating which I never thought would be possible.
There is no end in sight unfortunately and the only positive aspect that I can find is that it becomes much cheaper to buy goods and service in the United States.
Want some examples? Taken from Amazon.com and Amazon.de, in brackets the exchange price)
|Playstation 3 40 GB||$399 (€269)||€399 ($591)|
|Xbox 360 Pro Value Bundle||$349.99 (€235)||€349.89 ($518)|
|Apple MacBook Pro MA895||$1919.98 (€1295)||€1798.95 ($2665)|
Even if you add import tax on the US items you will make a great bargain buying many items in the United States. I really hope nevertheless that the Dollar will rise again in the near future but I honestly can't see this happen.
Update 26 January 2012: Exchange rates have improved a bit in past years. Lets see how this turns out for a comparable product.
Xbox 360 Slim (US price: $199.99, in Euro 151,20€ - Euro price: 177€, in US Dollar $233,10).
You are not saving anywhere near as much as you would in 2007. If you add tax and shipping costs, you'd actually pay more for the product in the United States than you would in your home Euro country.
Update 26 April 2014: Things are getting worse again for people from the Eurozone as you can see from the examples below.
Playstation 4 (US price: $399, in Euro 288, 41€ - Euro price: 483€, in Dollar $668, 19)
Xbox One (US price: $459, in Euro 331,78, 41€ - Euro price: 449€, in Dollar $621,15)
Advertising revenue is falling fast across the Internet, and independently-run sites like Ghacks are hit hardest by it. The advertising model in its current form is coming to an end, and we have to find other ways to continue operating this site.
We are committed to keeping our content free and independent, which means no paywalls, no sponsored posts, no annoying ad formats or subscription fees.
If you like our content, and would like to help, please consider making a contribution:
Ghacks is a technology news blog that was founded in 2005 by Martin Brinkmann. It has since then become one of the most popular tech news sites on the Internet with five authors and regular contributions from freelance writers.