How the music industry should react
The outrage from the internet community about Sony's "rootkit" CD technology is still fresh and spreading like fire on the Internet. I always thought that a business should try to please it customers in the first hand, because that's what makes the customers come back.
Its obvious that the music industry has an image problem, especially when someone asks on the Internet as the community seems to be more in-the-know and more inclined to use music in different ways than other consumer groups. My article takes a look at possible solutions for the music industry. How should they react and what should they avoid in the future ?
Criminalizing the customers:
First of all, the music industry should avoid criminalizing their own customers. What sense does it make to ramble about internet piracy and p2p without knowing the reasons behind this phenomenon? Let us take a short look at the Film Industry which has obviously the same problems and takes the same stance as the Music Industry.
If you go to watch a movie one of the first spots you will see in my country is two men who are new in jail and led to their prison cell. Two bad looking inmates muster them. One of them says with a big grin: "Again internet pirates, nice asses" .
Now, explain this to your five year old daughter with whom you went out to watch the newest Disney movie..
The music industry lacks the ability to present its customers spots like this, but they use the media to spread the never ceasing rumor that internet pirates are the source for their revenue losses.
The point is: Why the hell are they criminalizing their customers and not the really bad guys out there. Those that produce copies in factories, that trade and sell them in large capacities? I think there should be drawn a line between people who sell copied music for profit and those who trade music in small quantities.
The only answer I came up with is: Fear.
They fear that internet trade would get out of hand, that this would lead to serious revenue losses and the decline of the music industry.
The right concept.
Its questionable to me if they pursue the right strategy. I thought a while how I would handle the situation and I came up with this concept.
Instead of fearing the internet they will have to use it to their advantage. First, they should start by concentrating on the real law breakers, the ones who make a profit in selling copied music CDs.
I always thought it fascinating that the MI see trading as purely evil, that they did not see the advantages in the system. I wonder why they never created surveys about it. Is it true that people who trade music in small numbers don´t buy it anymore? Couldn't it also be that those people buy more music because of this additional sources of inspiration?
In my opinion the MI should remove all copy protections and DRM from their CDs and music files to make it more customer friendly. Will people copy more music, yes they will. Will people buy less music due to this, not necessarily.
In this regard the Music Industry has to create internet portals where its customers are able to buy music efficiently. That means:
- No DRM
- The choice between different formats and bit rates
- The ability to purchase song packs and flatrates to reduced prices
- A good price scheme, 99 cents are in my opinion to expensive, lets talk about 49 cents or even 25
- The option to buy the music CD for a reduced price if you bought one or more songs from it online.
- The ability to listen to music online
- Building a community. People post reviews and get free downloads for it, people post comments, recommendations etc.
- The ability to order a CD burned with the songs one selected. With the choice to create a specific inlet and label. For a price of course
- A good selection of music, to please most consumers. Only offering music from the last 10 years and some classics is definitely not enough.
There are probably more features but I think this would be a big step in the right direction, to normalize the relation between MI and its customers.
Most people simply need a good reliable and legal source for buying music online. iTunes is a good start but has many flaws that frightens customers.
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The warning message about AAC streams when you load streams is because you don’t have the free Orban AAC/aacPlus Player Plugin installed.
http://codecpack.co/download/Orban-aacPlus-Player-Plugin.html
Justin, thanks for the information.
does this support AAC ? or only mp3 streaming
I’d say it supports all pls streams but I have not tried that so cannot verify it 100%.
Thank you Martin for a most informative and viable solution (it allowed me to play streams from a Netherland internet radio station in my WMP)! Continued success to you!
Barnabas (USA)
Your steps’ recommendation is still valid until 7th October 2012.. Thank you very much !!
Thank you!
You must convert file.pls to file.m3u
because file.pls open with winamp and file.m3u open with wmp.
Hi
2017 still kicking on Windows 7
Thx a ton
Hey, even i can do it, i stumbled through it and it works great! The only instruction advice i will add as i had to figure this out, when the wmp box opens that says save or open the bar on right says wmp click that drop down and select “open pls in wmp” once you do that it will work . Took me quite some time to discover that as i am no computer expert by any means. Having said that, previously i had downloaded codec packages and something about aac. None did any good. This rocks, i listen to a lot of internet radio and a number of them have dropped flash player and getting wmp to work had been a nightmare. So many thanks for this great solution to another problem that Micro-Hell will not even address. Peace- Out
openplsinwmp came in a zip file. I unpacked it, and didn’t find anything that looks like an executable, and even the files in the “doc” folder were in a format windows didn’t recognize. I’m not stupid. you said it would open effortlessly. It didn’t. This a rabbit hole I don’t want to go down.