ICANN to allow .anytld to be used on the web

Mike Halsey MVP
Jun 20, 2011
Updated • Aug 30, 2011

In a major shakeup for the Internet, the global Internet governing body ICANN has voted to allow any word or name to be used as an Internet suffix.

Currently the number of suffixes, commonly known as TLDs (Top Level Domain) sits at 22 and includes '.co.' country variations that bring the total up to 250, and other common ones for organisations and governments. This new change would allow domain names with any ending to be registered and approved.

This is good news for the adult industry which has long been fighting for a .xxx domain name to help them maintain the seperation of their industry that so many parents and families organisation have been calling for. It also means that many companies will be able to capitalise on the change.

New TLDs we can expect would include .google, .coke and .apple.  We could also expect some to be used for resale or user profiles, such as mikehalsey.fb for Facebook.

Before you rush to register your new .sarah tld however you should know that it won't be cheap to register for your own TLD. The cost will be $185,000 (£114,00). The TLDs will only be available to companies and they will have to show they have a legitimate claim to the TLD as part of the applications process.

Applications for the new TLDs will begin on the 12th January 2012 and are the culmination of six years of discussions on the future of the domain name system. This might be hard to believe but the first domain name, .com, which was also originally intended to be used just by companies, was released 26 years ago.

It can be expected that most major companies will take up the new domains though how popular they will be compared to .com remains to be seen. The public are used to the current domain name system and may find a move to .google confusing. For now we can probably expect such names to be used simply for competitions and promotions.


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  1. Burnaway said on June 20, 2011 at 4:07 pm

    “This is good news for the adult industry which has long been fighting for a .xxx domain name to help them maintain the seperation of their industry that so many parents and families organisation have been calling for.”

    Sorry to say that but your incompetency shines on two levels in this sentence alone.

    Firstly, ICANN approved an .xxx TLD already:

    Secondly, they are pushing the adult industry hard to adopt, yet many are refusing to do so in order to avoid banning and ‘ghettofication’ of their brands and major players see this as a scheme for a selected few to milk the industry. Those who care about the loud parental groups have taken sufficient measures to support them, they won’t move to .xxx to play the nice guys.

    This opportunity is hardly the long-awaited opportunity to use .xxx….

  2. Dashworlds said on June 20, 2011 at 10:40 am

    Playing the TLD Game Without Spending $185K (plus potentially unlimited annual expenses)

    People can already create their own set of Top Level Domains at no cost and without reference to ICANN, simply by registering new Dashcom (instead of Dotcom) Domains.

    Dashcoms are memorable & relevant web addresses such as “sports-com”, “live-music”, “social-network” (you can even use Facebook Emoticons like musical notes “♫♫-♫♫”)

    Totally outside ICANN’s control and with users in over 90 countries worldwide, resolution is via an APP; although new ISP links are coming online to make that unnecessary.

  3. Sanix said on June 20, 2011 at 10:23 am

    It’s a good step towards more advanced internet but it seems that it’ll become as difficult as remembering the IP addresses. Beats the purpose of domain name system.

  4. Jojo said on June 20, 2011 at 9:59 am

    Stupidest thing I have heard in a long while!

    How are users going to find where they want to go with thousands of TLD’s? If I want to go to my banks website now, I can almost bet 100% that their domain will be the banks name followed by .com.

    But in the future, that might not work because my bank might be registered under .bank, or .CU or .S&L, or….

    We may as well return to the days when we had to type the actual numeric address to get to a website! Jeeze…..

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