Samsung Deploys ChatGPT Enterprise and Codex to All Korean and DX Division Employees Globally

Samsung Electronics is rolling out ChatGPT Enterprise and Codex to all employees in Korea as well as to the global workforce in its Device eXperience division.

OpenAI calls this one of its largest enterprise launches so far. The deployment deepens Samsung's collaboration with OpenAI, expanding from AI infrastructure to workforce-level AI integration.

What Samsung Employees Get With ChatGPT Enterprise and Codex, and How Fast Codex Is Growing

ChatGPT Enterprise offers Samsung employees access to OpenAI's models for various knowledge tasks, such as searching and analyzing information, drafting documents, developing ideas, and interpreting data.

It features data protection, user and access management, and security controls, allowing Samsung's staff to use OpenAI's tools within their existing security policies and governance framework. In addition,

Codex provides software development tools for writing, reviewing, and debugging code. The platform also caters to non-technical users, helping them turn ideas into functional software, internal tools, websites, and automated workflows.

Codex initially launched as a tool for developers but has since broadened its scope to include a variety of business applications.

OpenAI reports that more than 5 million users now employ Codex weekly for both technical and non-technical tasks. In Korea alone, weekly active users of Codex have grown by nearly 800 percent since February 1, 2026.

The increasing adoption of Codex is part of a larger trend of companies turning to AI coding tools. It faces competition from products such as GitHub Copilot, Anthropic's Claude Code, and Cursor, which was recently acquired by SpaceX for $60 billion.

Why This Rollout Matters and How Korea Is Adopting OpenAI Tools

Samsung's recent rollout indicates a company-wide commitment to integrating AI, moving beyond limited teams or experimental pilots.

Harrison Kim, General Manager of OpenAI Korea, noted that Samsung Electronics, a global leader in technology and manufacturing, views AI not just as a tool for certain teams but as a core platform to enhance how employees work and innovate worldwide.

For OpenAI, this deal expands its largest customer base in South Korea and deepens its relationship with Samsung beyond infrastructure supply. Samsung Electronics is already providing advanced memory semiconductors to OpenAI for its next-generation AI infrastructure.

The deployment of Samsung is part of a larger trend of OpenAI adoption in Korea:

• Seoul National University has recently started offering ChatGPT Edu to all 47,000 students, faculty, and staff as part of its move toward an AI-focused campus.
• Kakao has integrated ChatGPT into KakaoTalk group chats, enabling users to ask questions and get responses within Korea's popular messaging app. Several other companies, including
• LG Electronics, LG Uplus, LG CNS, GS E&C, Samsung SDS, TVING, Krafton, Toss, MUSINSA, Korea Zinc, Nexen Tire, and HanaTour, are also using ChatGPT Enterprise, OpenAI APIs, or Codex.

Limitations, Privacy Protections, and Who at Samsung Gets Access

ChatGPT Enterprise offers data protection features that prevent customer data from being used to train OpenAI's models by default.

Samsung's deployment will route employee interactions through these protections, addressing concerns that led Samsung to restrict generative AI use after a data leak in 2023.

The rollout across Korea means all Samsung Electronics employees in the country will have access. The deployment for the DX division extends globally, including employees in multiple countries.

Samsung has not specified whether divisions outside DX, such as the Device Solutions chip business, will get similar access. The deployment is currently active, and OpenAI has not announced specific plans for further expansion of the partnership.