Alitheon's FeaturePrint app detects counterfeit products with your phone's camera

Emre Çitak
May 29, 2023

Counterfeit and knock-off products continue to pose a pervasive threat in today's market, impacting both individuals and businesses. The consequences can be severe, whether it's inadvertently purchasing counterfeit medication from a pharmacy or relying on fake brake pads installed by an automotive body shop.

Addressing this issue head-on, app developer Alitheon has introduced FeaturePrint, an innovative AI-based application that harnesses the power of smartphone cameras to swiftly detect counterfeits, fakes, and knock-offs across a wide range of products.

Alitheon's FeaturePrint app in action below.

Alitheon's FeaturePrint technology

Alitheon's FeaturePrint app utilizes cutting-edge optical AI software to meticulously analyze the unique surface characteristics of physical objects and convert them into distinct mathematical identities. With just a single photograph, the app unveils the digital footprint associated with each item, eliminating doubts about its authenticity.

From car brake pads and circuit boards to precious metals and collectible items, FeaturePrint ensures that no two objects are exactly alike, even if they originate from the same production line. By employing advanced algorithms, the app can accurately distinguish individual items, providing an unprecedented level of verification.

A new way for verification methods

Traditional methods such as barcodes, QR codes, and RFID tags are susceptible to issues like detachment, concealment, or counterfeiting. Alitheon's FeaturePrint app replaces these conventional practices, offering a more secure and reliable solution. Leveraging the capabilities of smartphone cameras, FeaturePrint revolutionizes supply chain security and authentication.

This cutting-edge app, however, is exclusively available to businesses. To gain access, interested parties must directly contact Alitheon through their provided contact form, tailoring the solution to meet specific business needs.

Alitheon FeaturePrint app
Alitheon FeaturePrint app can eliminate the insecurity of QR codes

London Bullion Market Association has already started to use FeaturePrint

Alitheon's FeaturePrint app has already demonstrated its practicality and efficacy in various industries. Notably, the London Bullion Market Association (LBMA) has embraced this technology to authenticate and identify gold bars, ensuring their legitimacy and origin. Acknowledging this collaboration, Roei Ganzarski, CEO at Alitheon, commends LBMA and its members for their commitment to safeguarding the world's gold and precious metal reserves and supply chains.

The FeaturePrint app empowers companies and consumers alike, granting them immediate access to reliable data and enabling them to confidently verify the authenticity, ethical sourcing, and legality of purchased gold products through a simple photo taken on their mobile devices.


Tutorials & Tips

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  1. bruh said on August 18, 2023 at 1:25 pm

    Uhh, this has already been possible – I am not sure how but remember my brother telling me about it. I’m not a whatsapp user so not sure of the specifics, but something about sending the image as a file and somehow bypassing the default compression settings that are applied to inbound photos.

    He has also used this to share movies to whatsapp groups, and files 1Gb+.

    Like I said, I never used whatsapp, but I know 100% this isn’t a “brand new feature”, my brother literally showed me him doing it, like… 5 months ago?

  2. 💥 said on August 18, 2023 at 3:55 pm

    Martin, what happened to those: 12 Comments ( Is there a specific justifiable reason why they were deleted?

    Hmm, it looks like the gHacks website database is faulty, and not populating threads with their relevant cosponsoring posts.

  3. 45 RPM said on August 19, 2023 at 6:29 pm

    The page on ghacks this is on represents the best of why it has become so worthless, fill of click-bait junk that it’s about to be deleted from my ‘daily reads’.

    It’s really like “Press Release as re-written by some d*ck for clicks…poorly.” And the subjects are laughable. Can’t wait for “How to search for files on Windows”.

    1. owl said on August 20, 2023 at 12:51 am

      > The page on ghacks this is on represents the best of why it has become so worthless, fill of click-bait junk…

      Sadly, I have to agree.

      Only Martin and Ashwin are worth subscribing to.
      Especially Emre Çitak and Shaun are the worst ones.

      If intended “Clickbait”, it would mark the end of Ghacks Technology News.
      Ghacks doesn’t need crappy clickbaits. Clearly separate articles from newer authors (perhaps AIs and external sales person or external advertising man) as just “Advertisements”!

      We, the subscribers of Ghacks, urge Martin to make a decision.

  4. chessandonions said on August 20, 2023 at 12:40 am

    because nevermore wants to “monetize” on every aspect of human life…

  5. Frank Rizzo said on August 20, 2023 at 11:52 pm

    “Threads” is like the Walmart of Social Media.

  6. Ashray said on August 21, 2023 at 4:06 pm

    How hard can it be to clone a twitter version of that as well? They’re slow.

  7. Paul(us) said on August 21, 2023 at 5:16 pm

    Yes, why not mention how large the HD files can be?
    Why, not mention what version of WhatsApp is needed?
    These omissions make the article feel so bare. If not complete.

    1. Paul(us) said on August 21, 2023 at 5:18 pm

      Sorry posted on the wrong page.

  8. Marc said on August 21, 2023 at 6:00 pm

    such a long article for such a simple matter. Worthless article ! waste of time

  9. plusminus_ said on August 21, 2023 at 7:54 pm

    I already do this by attaching them via the ‘Document’ option.

  10. John G. said on August 21, 2023 at 11:43 pm

    I don’t know what’s going on here at Ghacks but it’s obvious that something is broken, comments are being mixed whatever the article, I am unable to find some of my later posts neither. :S

  11. Tom Hawack said on August 23, 2023 at 2:28 pm

    Quoting the article,
    “As users gain popularity, the value of their tokens may increase, allowing investors to reap rewards.”

    Besides, beyond the thrill and privacy risks or not, the point is to know how you gain popularity, be it on social sites as everywhere in life. Is it by being authentic, by remaining faithful to ourselves or is it to have this particular skill which is to understand what a majority likes, just like politicians, those who’d deny to the maximum extent compatible with their ideological partnership, in order to grab as many of the voters they can?

    I see the very concept of this as unhealthy, propagating what is already an increasing flaw : the quest for fame. I won’t be the only one to count himself out, definitely.

    1. Tom Hawack said on August 23, 2023 at 2:34 pm

      @John G. is right : my comment was posted on [] and it appears there but as well here at []

      This has been lasting for several days. Fix it or at least provide some explanations if you don’t mind.

  12. Tom said on August 24, 2023 at 11:53 am

    > Google Chrome is following in Safari’s footsteps by introducing a new feature that allows users to move the Chrome address bar to the bottom of the screen, enhancing user accessibility and interaction.

    Firefox did this long before Safari.

  13. Mavoy said on September 16, 2023 at 2:17 pm

    Basically they’ll do anything except fair royalties.

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