Opera integrates its own streaming service Loomi into its browser

Martin Brinkmann
Dec 16, 2021

Opera Software released a new stable version of its web browser Opera, version 82.0.4227.33 to the stable channel, and with it comes the integration of Loomi, an online streaming service by Opera. Loomi is in beta currently and only available in Poland. Opera Software plans to launch Loomi in additional European regions in the "near future".

opera loomi

Opera Loomi

Loomi is available as a standalone web streaming service and it is also integrated into the Opera web browser. The service is designed to make the viewing experience more engaging and interactive. The website is available in English and Polish.

Loomi is not a subscription-based service, which sets it apart for the majority of streaming services available on today's Internet. Users get a selection of free movies on the platform, which they may watch right away.  At least the free selection of movies is powered by advertisement. Users need to sign-up for an account to watch these, or sign-in with an Opera account, if they have one already.

Note: Loomi may block VPN users from watching content. NordVPN servers were blocked from watching, others may be blocked as well.

Loomi supports "tailored filtering" according to Opera Software, which supports new options of finding content. Users of the platform may use the regular search, or the filtering options to find content by mood, interest, characters, cast, story and other parameters; this was the feature that beta testers of the service appreciated the most according to Opera.

loomi content filters

Viewers may share reactions while watching the movie, and it is possible to display those reactions while watching the movie on the platform.

Loomi's selection of content is limited at this point in time, but that is to be expected since it is still in beta. When you use the advanced search option for movies, you find 944 listed. The selection includes popular movies of 2021 but also older movies.

The latest version of Opera includes the new L-icon in the sidebar in Poland. Users may click on the icon to display Loomi in the sidebar in the browser, similarly to how messengers open there as well.

Closing Words

The integration of Loomi in Opera may give the service a bit of a boost as users may notice it there and check it out. For Opera Software, it is another income stream that may help diversify revenue further.

Now You: what is your take on Loomi?

Opera integrates its own streaming service Loomi into its browser
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Opera integrates its own streaming service Loomi into its browser
Opera Software released a new stable version of its web browser Opera, version 82.0.4227.33 to the stable channel, and with it comes the integration of Loomi, an online streaming service by Opera.
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  1. David said on December 16, 2021 at 8:34 pm

    It used to be a good, alternative browser with its own rendering engine. Once it changed to Chromium base and was sold to a Chinese company it has gone way downhill. Avoid, avoid, avoid.

    1. Leggo said on December 17, 2021 at 5:39 pm

      i use Opera browser, and yes recent changes and updates are a bit baffling, but why do you say avoid, avoid, avoid? I am by no means a power user, but I still prefer the Opera browser over the other dreck out there. Mind you I haven’t tried many of the other non-major player browsers, so I really am asking, whats wrong with Oprea and whats better?

  2. ULBoom said on December 16, 2021 at 8:12 pm

    Think I’ll start my own streaming service, advertise it to death in Djibouti, then never launch it. Format it similar to Searx with lots of switches that break it. I’ll call it Loony.

    Phone stores are totally saturated with crap like this, pure clickbait ad servers. So is YouTube, streamers within streamers in a streaming service. Who’s at the top of these pyramids? (Google)

    What does Opera, one of those browsers to avoid, have against Poland?

  3. ShintoPlasm said on December 16, 2021 at 11:59 am

    Bit odd but I guess it’s a legitimate way to earn some extra cash…? If only they could streamline their browser offering instead of spreading themselves so thin: four different browsers on Android, two desktop browsers, and a weird selection of news/football apps as well. No idea why they’re doing this.

  4. anona said on December 16, 2021 at 11:11 am

    I was going to complain about the bloat, but it seems it’s just opening the website in a side panel, so basically it’s just like a bookmark.

  5. Anonymous said on December 16, 2021 at 8:20 am

    * [Editor: removed] browser makes weird moves… like I don’t know what they are even thinking most of the time.
    I use it sometimes since from all browser companies, it is the second less annoying after Brave when it comes to Big Tech agenda and silicon valley mindset, but it sucks how it doesn’t support profiles, not like hard to load different “profile directories” with cmd but too much work, so many features it offers and no profiles manager… weird.
    Hope they implement some nice features soon, they are always asking ni the reddit “what do you want to see added in blabla” but it is like you don’t see many features added lately, but I also guess GX took some of the work as well.

    1. Anonymous said on December 20, 2021 at 3:22 am

      Brave is a bloated mess of contradictions, avoid it at all costs

  6. Anonymous said on December 16, 2021 at 7:54 am

    That may be interesting IF it becomes available and IF it is not we don’t need to sit through mindless advertising to get through a program. Meanwhile it sits in the category ‘speculation’.

    1. Dumbledalf said on December 17, 2021 at 11:57 am

      There are websites that stream movies and TV series for free, you don’t have to sit through anything. Ty primewire.li for example.

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