Linda Yaccarino shares the first tweets of brilliance as Twitter's new CEO

Emre Çitak
May 15, 2023

In a bold move that sent shockwaves through the tech industry, Linda Yaccarino has assumed the role of Twitter's new CEO, succeeding the charismatic Elon Musk. With her Twitter debut, Yaccarino conveyed her appreciation to Musk for entrusting her with this pivotal leadership position.

The transition follows her departure from NBCUniversal after an impressive 12-year tenure as ad sales chief. As the new face of Twitter, Yaccarino is set to bring her expertise and transformative vision to shape the platform's future.

New leadership, new vision

Linda Yaccarino's Twitter journey began with a heartfelt tweet on Saturday, where she expressed gratitude to Musk and underscored her admiration for his visionary endeavors. Recognizing his commitment to creating a brighter future, Yaccarino voiced her excitement to contribute to Twitter's growth and transformation, emphasizing the need for collective efforts to achieve these goals. Her tweets resonated with over 380,000 eager followers, eager to witness her impact on the social media giant.

Her first tweet as the upcoming new Twitter CEO is as follows:

Navigating roles and responsibilities

Elon Musk, who acquired Twitter for a staggering $44 billion last year, has defined Linda Yaccarino's primary focus as overseeing business operations while he concentrates on product design and new technologies.

This distribution of responsibilities sets the stage for Yaccarino to leverage her extensive experience in advertising and media, steering Twitter towards innovative strategies and sustainable growth.

Engaging the Twitter community

Amidst the surge in her follower count, Yaccarino embraced the increased attention and acknowledged her relative newcomer status compared to the prolific Musk.

She expressed her unwavering commitment to Twitter's future and the pivotal role that user feedback plays in shaping the platform. Encouraging ongoing conversations and collective efforts, Linda Yaccarino invited Twitter users to join her in building "Twitter 2.0".

With Musk's track record of active involvement in his projects, there has been speculation regarding his influence on Yaccarino's decisions as the new Twitter CEO. A tweet directed at Musk raised concerns about Yaccarino's previous statements hinting at potential speech restrictions to appease advertisers.

Musk promptly responded, assuring that he remains steadfast in defending free speech, even if it means incurring financial consequences. This exchange reinforces Twitter's commitment to maintaining an open platform where diverse voices can thrive.

new Twitter CEO Linda Yaccarino has shared her ambition to build Twitter 2.0

Who is Linda Yaccarino?

Linda Yaccarino is an accomplished executive in the media and advertising industry. She gained prominence during her 12-year tenure as the ad sales chief at NBCUniversal, where she led a remarkable transformation within the company. Yaccarino played a pivotal role in driving advertising revenue and forging strategic partnerships, making NBCUniversal a dominant force in the media landscape.

Known for her business acumen and leadership skills, Yaccarino has garnered recognition for her contributions to the industry. Her expertise lies in navigating the evolving media landscape, capitalizing on emerging trends, and fostering innovation. Yaccarino's track record of success and her ability to drive transformative change has earned her a reputation as a visionary leader.

With her recent appointment as the new CEO of Twitter, Yaccarino now steps into the spotlight as she takes on the challenge of leading one of the world's most influential social media platforms. As she assumes this prominent position, many are curious to see how her extensive experience in advertising and media will shape Twitter's future direction.


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  1. Anonymous said on May 17, 2023 at 7:05 am

    It’s clear that Musk hates conservatives. Yes he gives lip service to them every once in a while, but his actions say otherwise. First he cancels Kanye, then he hires a far left CEO, now he wants to cancel AM radio, which is home to a lot of conservative talk radio.

  2. Anonymous said on May 16, 2023 at 4:07 am

    Twitter Disables Autocomplete After It Recommends Animal Torture and Mass Shooting Videos

    Jack Dorsey-backed Bluesky gains steam against Elon Musk’s Twitter
    Its preface (citation):
    Elon Musk’s Twitter is facing new competition from a rival called Bluesky, a so-called decentralized communications app that is backed by Twitter co-founder and twice-former CEO, Jack Dorsey.

    1. Anonymous said on May 16, 2023 at 8:43 pm

      This whole decentralized social media bs has all turned out to be garbage just as mastodon, you can’t even delete anything there it will always stored indefinitely bc decentralized :)

      1. basingstoke said on May 17, 2023 at 10:22 am

        email, p2p, chatrooms and personal websites – all you need :)

  3. owl said on May 16, 2023 at 3:29 am

    Is this article really Ghacks!
    I could not believe my eyes.
    The article by the author, Emre Çitak, is the worst of the worst.

    It is just a “worship” propaganda!
    It is like Goebbels in Nazi Germany.
    If it is always going to be these “adoration” articles and “commercial” blogs, Ghacks will be doomed to the same fate as the “Weimar Constitution”.

  4. Anonymous said on May 15, 2023 at 10:03 pm

    Let’s just leave out the most important point…… She’s a World Economic Forum member — Big negative!! Big Disappointment!

  5. Heiri.B said on May 15, 2023 at 8:54 pm

    The WEF favors censoring the internet. This is were Linda comes from as well… it is a very top down approach for all of us here while it should be the other way round.

    1. Anonymous said on May 15, 2023 at 11:28 pm

      This is why you can’t trust people who claim to be free speech absolutists. They really mean free speech for them only and everybody else can shut up.

  6. Anonymous said on May 15, 2023 at 4:12 pm

    She also wants advertisers to have censorship and ranking of content. Doubleplus ungood.

  7. Anonymous said on May 15, 2023 at 12:35 pm

    Say it out loud in the article. Affiliated with the WEF. This information is vital to understanding the concern here.

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