X Premium's subscription tiers were extracted from its end-code

Emre Çitak
Oct 6, 2023

Leaked information from Twitter/X's back-end code suggests that Musk's team is about to introduce three X Premium subscription tiers.

Users can expect a Basic, Standard, and Plus package, each offering varying levels of ad exposure and features. This move marks a significant shift in X's revenue strategy and potentially affect other social media too if successful.

You may see Twitter/X user @aaronp613's xeet about the new X Premium subscription tiers below:

What are the new X Premium subscription tiers?

As seen in the above xeet, X is planning on implementing a tiered subscription model. They are as follows:

  • X Premium Basic: Entry-level tier that offers an attractive price point, but users can expect to see full ads in their feed
  • X Premium Standard: Mid-tier package that provides a moderate ad experience, with half as many ads compared to the Basic tier
  • X Premium Plus: Top-tier package that promises an entirely ad-free experience for users willing to invest in a higher price point

Why is X making this?

X's decision to overhaul its pricing structure is multifaceted. While aiming to generate increased interest in its subscription service, the company must also comply with European privacy regulations.

By offering an ad-free option, X may align with EU rules requiring social apps to provide users with the ability to opt out of data tracking for personalization purposes. Additionally, this paid ad-free option could offset potential losses resulting from stricter data collection policies.

The introduction of X Premium subscription tiers may potentially affect other social media platforms too

Potential challenges ahead

While the ad-free subscription model may pose challenges for X, there are several factors at play:

Revenue share implications: A significant migration of users to the ad-free package might impact the revenue shared with creators, as ad revenue will likely decrease. X must find a balance between sustaining creator earnings and maintaining platform profitability.

Pricing strategy: X faces the challenge of determining the optimal pricing strategy to counterbalance lost ad revenue while still enticing users to upgrade to premium tiers.

User adoption: X's CEO, Elon Musk, has emphasized the need for users to pay for access to combat bots and AI-generated spam. Success hinges on a substantial portion of users adopting paid subscriptions.

Read alsoAre Elon Musk charging for Twitter rumors true?

Privacy concerns: Although the ad-free option only applies to the "For You" feed, concerns about data collection and user privacy remain topical. X must navigate these concerns while demonstrating its commitment to protecting user data.

X's bold move towards tiered pricing and an ad-free subscription option marks a transformative shift in the platform's revenue model. As details continue to unfold, it will be intriguing to see how X navigates the complexities of pricing, revenue implications, and user adoption while upholding privacy regulations.

Now you: Do you consider paying for X Premium?


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  1. bruh said on October 9, 2023 at 10:51 am

    @Lunar Ronin I cannot tell if this is sarcasm or not, but just in case it is, consider this: Nobody is saying they can’t use social media, after all, that is where the people are – however to use it exclusively is almost not professional – there is absolutely no reason they can’t also do what I mentioned (aka, maintain some of their own infrastructure), plus, I don’t know, maybe use things like local radio.

    I am not an expert, but all one has to do is think “what did people used to do, before social media prevalence?” And you’ll realise that none of it should have involved creating anything brand new, just maintaining what used to be in place.

    Let’s remember also that these aren’t charity services, they’re government funded.

  2. Robert Duncan said on October 6, 2023 at 1:48 pm

    Emergency services accounts shold be accessible by the general public for no cost and no subscription. The area I live in the sheriffs office fire departments and other emergency services use X for rapid notifications to the public. But now the public is forced to have a subscription to get this information.

    1. Lunar Ronin said on October 6, 2023 at 6:03 pm

      Yep. That’s the fault of emergency services being stupid enough to rely on social media for getting information out, instead of using and maintaining their own infrastructure to get information out.

    2. bruh said on October 6, 2023 at 4:28 pm

      Emergency service announcements have no right being primarily social-media based, they should have mobile phone lists for their area that they can message, and have their own website to put updates onto, I don’t know what else but this is a clear case of “let’s move to this private platform we have no control over because it’s easier and more convenient”, and nothing else was ever considered.

  3. ECJ said on October 6, 2023 at 1:32 pm

    So people pay money for Basic and Standard and still see ads (and will likely still be tracked).

    Christ, what an asshole.

    1. bruh said on October 6, 2023 at 4:24 pm

      Loads of “services” are doing this kind of thing, for example, don’t Netflix have add-supported plans? He hasn’t invented this, just copying what others are doing, lol.

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