Netflix prices are increasing again

Agencies Ghacks
Jan 22, 2025
Updated • Jan 22, 2025
Internet
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Netflix is once again increasing the monthly prices of its subscription plans across multiple countries, including the US, Canada, Argentina, and Portugal. The price adjustments are already in effect for new subscribers, and will apply during the next billing cycle for existing customers.

The streaming giant announced the change during its fourth-quarter earnings call in a letter to its shareholders, informing them that the price hike is due to its ever-expanding catalog. This is how the official statement reads, "As we continue to invest in programming and deliver more value for our members, we will occasionally ask our members to pay a little more so that we can re-invest to further improve Netflix."

Netflix subscription prices increased

Netflix's last price hike occurred in October 2023. The ad-supported plan now costs $8 per month, up by $1. This happens to be the first price increase since its launch in 2022. Netflix's ad-supported plan attracted 55% of sign-ups in Q4, 2024, helping the service cross a milestone of over 300 Million subscribers.

The Standard plan's price has been increased to $18 (up by $2.50), and the Premium tier has been upped by $2 bringing its monthly cost to $25. Notably, the extra member fee increased as well to $9 per month. Bundled offerings are available for customers seeking to save money, such as Comcast’s StreamSaver, which provides access to Netflix alongside other services for just $15 a month for Xfinity subscribers.

Netflix has diversified its content by introducing live programming, including a deal to broadcast WWE matches in 2025. However, the ad-supported tier does not give viewers access to the service's library in entirety. Some on-demand content may not be accessible without upgrading to higher-tier plans, reinforcing the trend of streaming services continuing to evolve their pricing and offerings in an intensely competitive market.

The price hike makes Netflix the first mainstream streaming platform to increase its plan prices in 2025. Several streaming services did so last year which includes the likes of Discovery Plus, Peacock, ESPN Plus, Disney Plus, and Hulu.

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Netflix prices are increasing again
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Netflix prices have been increased in North America, Argentina and Portugal.
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Ghacks Technology News
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Comments

  1. Arlan said on January 23, 2025 at 2:40 pm
    Reply

    First blocking sharing accounts. That done, increase the price to, here in Netherland, a ridiculous € 18,99 per month. Pushing movies I’ve allready seen on the homepage. You can choose whether you like the film is bad, good or fantastic…..where is the “ok” choice. A lot of live shit I’m not interested in. Let me put it this way. Netflix has become a megalomaniac money-grabbing company with no interest in their customers. The only thing they’re interested in is to empty your wallet. One more f*****g € and I’m gone forever.

  2. ineedtodie said on January 23, 2025 at 4:49 am
    Reply

    I’m tired of netflix. Their exclusive content and library of content is subpar for the asking price. I’m sending them a message with my wallet. CANCEL these companies, show them how you feel about their price hikes and pushing ads on paid content.

  3. Blackbeard said on January 23, 2025 at 12:46 am
    Reply

    A fool and his money are soon parted. Keep subscribing folks, it will only get worse if you allow these companies to bamboozle you.

  4. efromme said on January 22, 2025 at 4:43 pm
    Reply

    I question the sanity of people who pay 10’s to 100’s of dollars a month for films.
    Books are more entertaining.
    And of course, Martin’s blog.

    1. Gibbs said on January 24, 2025 at 4:54 am
      Reply

      EXCELLENT, EXCELLENT, EXCELLENT WORDS AND OPINION, INDEED

  5. Anonymous said on January 22, 2025 at 11:16 am
    Reply

    They’re reinventing cable tv for the new generation; these prices would’ve been acceptable if they had a big library like before, I get scaling along with inflation but it’s not that. Realistically speaking you need to be subscribed to multiple services to follow all the shows and movies that are worthwhile (and popular), especially in eastern Europe $80 for Netflix, Amazon Prime, Disney Plus and and Spotify Premium is a hard sell when the average person makes 500 EUR a month.
    The only thing I’m paying for is Spotify because what’s on there stays there and they are sensible enough to adjust their pricing to something more acceptable locally. American companies don’t really care or adjust to the same degree.

    1. Martin Brinkmann said on January 22, 2025 at 11:38 am
      Reply

      Bundles are already the norm and they will probably gain in popularity, as you pay less for several services. Still, you bind yourself to these for a year or even longer when you subscribe.

      I prefer subscription skipping, sign-up once per year for a month, watch the shows or movies that are worthwhile, before moving on.

      1. boris said on January 22, 2025 at 9:02 pm
        Reply

        Problem with Netflix, is that most of their new shows, either crap or degraded comparing to previous seasons. The only good original show on Netflix in the last few months was “Nobody wants this”. If you make a good bundle for my generation, it is Peacock (Office, Scrubs, ER, Signfield), Hulu (all the stuff from FX old and new and Simpsons), Max (mostly HBO shows and few current ones). Old good stuff from Paramount/CBS is available on Pluto. And rumors are that Disney is going to have either a separate ad supported channel with content from old good Disney Channel stuff or roll it into Hulu. There is a trickle of good shows on Apple/Amazon/Netflix/Paramount, but it is not worth adding to the bundle. Just as you said, do subscription skipping for these 4 services. I am not interested in Sports, so I do not care which ones are going to carry NFL and NBA.

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