Mac sales down 22%, PC brands are even worse

Onur Demirkol
Apr 4, 2023
Apple, Companies

Recent reports show that Mac sales are down 22%, and PC brands are at a worse place with 38% in the Western European market.

According to Canalys' data, the computer industry has taken a big hit in 2023, maybe bigger than most expected. The report includes data on desktop PCs, notebooks, and workstations. The report shows that PC shipments fell by 38% in the final quarter of 2022. Notebooks especially had the worst numbers, with 8.6 million units shipped, 40% less than the previous year. Desktop shipments have the second-worst performance, down 29% to 2.1 million units.

The computer industry's current state is not bright. Due to global economic difficulties, the shipment numbers have decreased significantly.

The computer market is clearly not in its best shape

It is not a mystery that the computer industry has had tough times for a while, mainly due to global economic difficulties. "Despite heavy discounting, consumer PC shipments to the region fell 27% between Q3 and Q4 last year," said Canalys Research Analyst Kieren Jessop.

"While economic concerns remain in the short-term, measures of consumer and business sentiment are improving from lows in 2022. European-based channel partners are reporting reductions in their inventory levels, paving the way for new sell-in shipments as demand recovers later in the year. And despite the cloud of economic uncertainty, employment rates in Western Europe have remained resilient. Looking further ahead, 2024 will bring an acceleration in growth as delayed consumer purchases re-emerge and businesses begin a more widespread transition towards Windows 11," said Jessop. Canalys expects another 7% drop in 2023, but the climb will start in 2024 at 12%.

The computer industry's current state is not bright. Due to global economic difficulties, the shipment numbers have decreased significantly.

Despite the 22.8% fall compared to last year, Apple is still the best-performing brand in the region, followed by Asus with a 24.9% fall. HP and Dell are among the two most affected companies, down 42.8% and 42.4%, respectively.

A rumor about Apple's halt on M2 chips came to light yesterday. Due to descending demand for Mac computers, Apple halted M2 chip production for two months in January and February. In March, the company continued its manufacture but at half capacity compared to the same time last year. Since yesterday, no one has made an official announcement regarding the matter, but Mac sales being down 22.8% might be considered solid proof.


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  1. The Dark Lady said on July 9, 2023 at 11:19 am

    Martin, I would appreciate that you do not censor this post, as it’s informative writing.

    Onur, there is a misleading statement “[…] GIFs are animated images …”. No, obviously you don’t seem to have take much notice of what you were told back in March regarding; Graphics Interchange Format (GIF).

    For example, (if you had read my replies within that thread, you might have learnt something useful). I even mentioned, “GIF intrinsically supports animated images (GIF89a)”.

    You linked to said article, [Related: …] within this article, but have somehow failed to take onboard what support you were given by several more knowledgeable people.

    If you used AI to help write this article, it has failed miserably.

  2. KeZa said on August 17, 2023 at 5:58 pm

    AI is stupid, and it will not get any better if we really know how this all works. Prove me wrong..

  3. Database failure said on August 18, 2023 at 5:21 pm

    Martin, [#comment-4569908] is only meant to be in: []. Whereas it appears duplicated in several recent random low-quality non relevant articles.

    Obviously it [#comment-4569908] was posted: 9 July 2023. Long before this thread even existed… your database is falling over. Those comments are supposed to have unique ID values. It shouldn’t be possible to duplicate the post ID, if the database had referential integrity.

  4. Howard Pearce said on August 25, 2023 at 12:24 pm

    Don’t tell me!

    Ghacks wants the state to step in for STATE-MANDATED associations to save jobs!!!

    Bring in the dictatorship!!!

    And screw Rreedom of Association – too radical for Ghacks maybe

  5. Howard Allan Pearce said on September 7, 2023 at 9:13 am

    GateKeeper ?

    That’s called “appointing” businesses to do the state’s dirty work!!!!!

    But the article says itself that those appointed were not happy – implying they had not choice!!!!!!

  6. owl said on September 7, 2023 at 9:50 am

    @The Dark Lady,
    @Database failure,
    @Howard Pearce,
    @Howard Allan Pearce,

    Note: I replaced the quoted URI scheme: https:// with “>>” and posted.

    The current is owned by “Softonic International S.A.” (sold by Martin in October 2019), and due to the fate of M&A, has changed in quality.
    Many Authors of bloggers and advertisers certified by Softonic have joined the site, and the site is full of articles aimed at advertising and clickbait.
    As it stands, except for articles by Martin Brinkmann, Mike Turcotte, and Ashwin, they are low quality, unhelpful, and even vicious. It is better not to read those articles.
    How to display only articles by a specific author:
    Added line to My filters in uBlock Origin:,.home-posts,.home-category-post:not(:has-text(/Martin Brinkmann|Mike Turcotte|Ashwin/))

    By the way, if you use an RSS reader, you can track exactly where your comments are (I’m an iPad user, so I use “Feedly Classic”, but for Windows I prefer the desktop app “RSS Guard”).
    RSS Guard: Feed reader which supports RSS/ATOM/JSON and many web-based feed services.

  7. Anonymous said on September 14, 2023 at 6:41 pm

    We all live in digital surveillance glass houses under scrutiny of evil people because of people like Musk. It’s only fair that he takes his turn.

  8. Anonymous said on September 18, 2023 at 1:31 pm

    “Operating systems will be required to let the user choose the browser, virtual assistant and search engine of their choice. Microsoft cannot force users to use Bing or Edge. Apple will have to open up its iOS operating system to allow third-party app stores, aka allow sideloading of apps. Google, on the other hand, will need to provide users with the ability to uninstall preloaded apps (bloatware) from Android devices. Online services will need to allow users to unsubscribe from their platform easily. Gatekeepers need to provide interoperability with third-parties that offer similar services.”

    Wonderful ! Let’s hope they’ll comply with that law more than they are doing with the GDPR.

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