What is Lemon8: How to use it and who owns it?

Onur Demirkol
Mar 30, 2023

TikTok's owner ByteDance is pushing another app named "Lemon8." Considering the ongoing tension between TikTok and western countries, some say that ByteDance might be pushing Lemon8 to compete with Instagram, especially in the United States. If you have recently seen it and asked yourself, "what is Lemon8?" we are here to answer all the questions you might have in your mind.

Security and privacy concerns about TikTok have recently pushed ByteDance to look for other options to compete with the highest-performing social media platforms in western countries. TikTok is accused of giving user data to the Chinese government. Some countries, including the United States, the United Kingdom, Canada, New Zealand, and others, have decided to ban the application from government issues devices.


What is Lemon8: Explanation

So, what is Lemon8? Lemon8 is a social media app that lets users share videos and photos. It was published by TikTok's owner, Chinese tech giant ByteDance and it received serious attention from U.S. users in one month, reaching the number one spot for lifestyle apps. It is published to compete with Instagram but also carries the characteristics of Pinterest, with over 4 million monthly active users.

Like Instagram, it mainly attracts users interested in fashion, food, wellness, travel, and beauty. However, its Pinterest-looking design differs from Meta's social media giant. You can find suggestions and recommendations under each trending category. On the other hand, fashion bloggers can "tag" the stores where they purchased their clothes and the prices they paid.

Before making it to the top 10 for all apps on App Store, it was never even among the top 200 apps in the country and jumped to the big league in a very short amount of time. It was first globally launched in March 2020, but it might have been a quiet release to test the app with fewer users before making it available for mass usage. It looks like Lemon8 has reached its goals, gradually moving to the top spot.

ByteDance started working on its marketing on TikTok, with users who have hundreds of thousands of followers publishing videos of how it works and answering the "what is Lemon8" question. One creator named Gabrielle Victor, with over 430k followers, described the app as "Aesthetically pleasing. It's like Pinterest and Instagram came together and had a baby."


Who owns Lemon8?

As mentioned above, Lemon8 is owned by the tech giant ByteDance. The Chinese company owns several important firms like TikTok, Moonton Games, and Nuverse.

If you want to know how to use the app, follow the steps. If you are already registered to social media platforms like Instagram, you will find it very easy to use. Simply download it from App Store, register an account, and log in using your credentials. You will be welcomed with others' posts, and if you wish, you can also create your own post, just like in most other social media apps.

ByteDance was founded in 2012 by Zhang Yiming, a Chinese entrepreneur. The company's headquarters is in Beijing, China, and the tech giant is home to thousands of employees. The company rose to the top in a couple of years and was later criticized for the possibility of sharing western TikTok users' data with the Chinese government. The United States is preparing for a TikTok ban as they recently empowered the Biden administration to act.

On top of the countries mentioned above that banned TikTok from government-issued devices, some media publications like BBC and Denmark's public service broadcaster also took similar actions, banning the app from corporate devices.


Tutorials & Tips

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  1. bruh said on August 18, 2023 at 1:25 pm

    Uhh, this has already been possible – I am not sure how but remember my brother telling me about it. I’m not a whatsapp user so not sure of the specifics, but something about sending the image as a file and somehow bypassing the default compression settings that are applied to inbound photos.

    He has also used this to share movies to whatsapp groups, and files 1Gb+.

    Like I said, I never used whatsapp, but I know 100% this isn’t a “brand new feature”, my brother literally showed me him doing it, like… 5 months ago?

  2. 💥 said on August 18, 2023 at 3:55 pm

    Martin, what happened to those: 12 Comments (https://www.ghacks.net/chatgpt-gets-schooled-by-princeton-university/#comments). Is there a specific justifiable reason why they were deleted?

    Hmm, it looks like the gHacks website database is faulty, and not populating threads with their relevant cosponsoring posts.

  3. 45 RPM said on August 19, 2023 at 6:29 pm

    The page on ghacks this is on represents the best of why it has become so worthless, fill of click-bait junk that it’s about to be deleted from my ‘daily reads’.

    It’s really like “Press Release as re-written by some d*ck for clicks…poorly.” And the subjects are laughable. Can’t wait for “How to search for files on Windows”.

    1. owl said on August 20, 2023 at 12:51 am

      > The page on ghacks this is on represents the best of why it has become so worthless, fill of click-bait junk…

      Sadly, I have to agree.

      Only Martin and Ashwin are worth subscribing to.
      Especially Emre Çitak and Shaun are the worst ones.

      If ghacks.net intended “Clickbait”, it would mark the end of Ghacks Technology News.
      Ghacks doesn’t need crappy clickbaits. Clearly separate articles from newer authors (perhaps AIs and external sales person or external advertising man) as just “Advertisements”!

      We, the subscribers of Ghacks, urge Martin to make a decision.

  4. chessandonions said on August 20, 2023 at 12:40 am

    because nevermore wants to “monetize” on every aspect of human life…

  5. Frank Rizzo said on August 20, 2023 at 11:52 pm

    “Threads” is like the Walmart of Social Media.

  6. Ashray said on August 21, 2023 at 4:06 pm

    How hard can it be to clone a twitter version of that as well? They’re slow.

  7. Paul(us) said on August 21, 2023 at 5:16 pm

    Yes, why not mention how large the HD files can be?
    Why, not mention what version of WhatsApp is needed?
    These omissions make the article feel so bare. If not complete.

    1. Paul(us) said on August 21, 2023 at 5:18 pm

      Sorry posted on the wrong page.

  8. Marc said on August 21, 2023 at 6:00 pm

    such a long article for such a simple matter. Worthless article ! waste of time

  9. plusminus_ said on August 21, 2023 at 7:54 pm

    I already do this by attaching them via the ‘Document’ option.

  10. John G. said on August 21, 2023 at 11:43 pm

    I don’t know what’s going on here at Ghacks but it’s obvious that something is broken, comments are being mixed whatever the article, I am unable to find some of my later posts neither. :S

  11. Tom Hawack said on August 23, 2023 at 2:28 pm

    Quoting the article,
    “As users gain popularity, the value of their tokens may increase, allowing investors to reap rewards.”

    Besides, beyond the thrill and privacy risks or not, the point is to know how you gain popularity, be it on social sites as everywhere in life. Is it by being authentic, by remaining faithful to ourselves or is it to have this particular skill which is to understand what a majority likes, just like politicians, those who’d deny to the maximum extent compatible with their ideological partnership, in order to grab as many of the voters they can?

    I see the very concept of this Friend.tech as unhealthy, propagating what is already an increasing flaw : the quest for fame. I won’t be the only one to count himself out, definitely.

    1. Tom Hawack said on August 23, 2023 at 2:34 pm

      @John G. is right : my comment was posted on [https://www.ghacks.net/2023/08/23/what-is-friend-tech/] and it appears there but as well here at [https://www.ghacks.net/2023/07/08/how-to-follow-everyone-on-threads/]

      This has been lasting for several days. Fix it or at least provide some explanations if you don’t mind.

  12. Tom said on August 24, 2023 at 11:53 am

    > Google Chrome is following in Safari’s footsteps by introducing a new feature that allows users to move the Chrome address bar to the bottom of the screen, enhancing user accessibility and interaction.

    Firefox did this long before Safari.

  13. Mavoy said on September 16, 2023 at 2:17 pm

    Basically they’ll do anything except fair royalties.

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