Notion AI: The Revolutionary Productivity Tool

Russell Kidson
Mar 22, 2023

Notion, the San Francisco-based productivity startup, has set a new objective to expand its user base by leveraging its latest cutting-edge AI technology. Unveiled on February 22, Notion AI is a powerful generative AI feature designed to help users in tasks such as summarizing notes, identifying action items from meetings, and creating and editing text. 

This advanced feature is an optional add-on to the existing pricing plans and costs an additional $10 per user per month. Ivan Zhao, the co-founder and CEO of Notion, has expressed his excitement for this addition, seeing it as "a new type of Lego brick we're introducing to our user tool set." With the new AI tool, Notion aims to further revolutionize the productivity landscape and provide its users with a more efficient and streamlined experience.

According to the latest reports from the company, a mere week after its release, Notion AI has already garnered an astounding 14 million interactions, a testament to the tool's immense potential and value. This cutting-edge AI technology is Notion's latest investment following a successful funding round that saw the company valued at $10 billion in 2021. Currently, Notion boasts more than 20 million users, although the company has not disclosed the exact number of paying customers. 

For Notion AI, Zhao has revealed that the company is collaborating with multiple model providers such as OpenAI and Anthropic, likening it to the way Notion uses Amazon Web Services as a cloud provider. As per Zhao, AI technology is primarily developing on the model-provider layer, as he explained in an interview.

Notion is making a noteworthy push into AI

Notion AI's inception was initiated during a company retreat in Cancun, where the team dedicated four days to building a prototype of the tool. After starting its testing phase in November, the product was met with such high demand that the waiting list quickly swelled to 2 million, according to Zhao. 

While he did not disclose the company's financial investment in the AI tool or the number of employees dedicated to it, Zhao did mention that he and co-founder Simon Last are both actively involved in its development. "Simon is my co-founder; he's programming this every day," Zhao stated. "He's personally coding on this." This hands-on approach from the company's leadership underlines the significance of the AI tool's development and the priority that Notion has given to its successful implementation.

To ensure the cost-effective and efficient development of Notion AI, Notion has opted to work with various model providers, as stated by Zhao. The company has selected different model providers based on the specific requirements of each aspect of Notion AI. "Some models are fast, some models are cheap, some models are good for writing, some models you can go deep. It's kind of like different ingredients for you to cook with," he explained. By carefully selecting and utilizing different models from multiple providers, Notion can ensure that each element of its AI tool is optimized for efficiency and effectiveness.

Notion AI: The Revolutionary Productivity Tool

AI continues to revolutionize the world as we know it

Notion AI is set to revolutionize the productivity landscape by providing users with a powerful and streamlined experience. With an impressive 14 million interactions in just one week, the AI tool has garnered massive attention and interest from users worldwide. Notion's leadership team's hands-on approach in its development, coupled with the company's collaboration with multiple model providers, underscores their commitment to making Notion AI a success. 

As Notion continues to push the boundaries of what is possible with productivity technology, it's clear that the company is determined to stay at the forefront of innovation and continue to offer its users the best possible experience.


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