YouTube TV more than doubles in price

Onur Demirkol
Mar 17, 2023

YouTube TV announced that its monthly price has increased to $72.99/mo from $64.99/mo. On the other hand, the 4K Plus add-on now costs $9.99/mo, 50% less than the previous $19.99/mo price tag.

The company recently tweeted the price change, and many users expressed their discomfort about the situation in the mentions. YouTube says that the price increase is due to increasing content costs and investments in quality of service. The discount on the 4K Plus add-on looks like compensation for the regular plan's increase.

With quick math, if you already have YouTube Tv and the 4K Plus add-on, you will come out $2 ahead. YouTube TV's price went up $8, and the 4K add-on is now $10 cheaper. Unfortunately, a very limited amount of channels support 4K, including Discovery, ESPN, FOX Sports, NAT Geo, and FX. Some users have suggested that YouTube should make the 4K Plus add-on free because they think it wasn't worth $19.99 in the past and isn't worth $9.99 now.

If you want to sign up today, you will be charged $72.99 a month, while current users will see the price change beginning April 18.

Since its launch, YouTube TV has had major price increases over the years, and with the latest one, it doubled its initial price.

"We are committed to offering a premium way for you to stream TV, but understand this new price may not work for you. We do hope YouTube TV continues to be your service of choice, but we want to give you the flexibility to cancel at any time," the company said in one of the following tweets.

YouTube TV first launched with a price tag of $35 a month back in 2017. After a mid-increase, it went up from $50 to $64.99 in 2020. Now, the service has more than doubled in price compared to its initial plan. It looks like the price will continue to go higher in the future as it has gradually increased over time.

The "NFL Sunday Ticket" feature differentiates YouTube TV from others. It allows fans to watch out-of-market games. Some users say the price increase is due to that.


Previous Post: «
Next Post: «


  1. Jason said on March 17, 2023 at 5:06 pm

    TLDR version:

    Prices were raised, people complained.

  2. Anonymous said on March 17, 2023 at 5:39 pm

    That is a horrible clickbait headline. The genesis is true, over time it has doubled, but presented as if if doubled over night. Again, sloppy clickbait and I fell for it.

  3. John said on March 17, 2023 at 5:43 pm

    Clickbait headline

  4. Anonymous said on March 17, 2023 at 6:39 pm

    There are suckers who actually bought into this?

  5. Nero said on March 17, 2023 at 10:08 pm

    TV streaming Not worth it anymore…every year it goes up. At this point you might as well stay with your Cable TV if you love to watch ads every 3 minutes per 30 minutes TV Show. lol Learn how to cut the cord and stay with Streaming services instead.

  6. aaa said on March 18, 2023 at 7:16 am

    Would it be the fall of Youtube?

Leave a Reply

Check the box to consent to your data being stored in line with the guidelines set out in our privacy policy

We love comments and welcome thoughtful and civilized discussion. Rudeness and personal attacks will not be tolerated. Please stay on-topic.
Please note that your comment may not appear immediately after you post it.