YouTube TV more than doubles in price

Onur Demirkol
Mar 17, 2023

YouTube TV announced that its monthly price has increased to $72.99/mo from $64.99/mo. On the other hand, the 4K Plus add-on now costs $9.99/mo, 50% less than the previous $19.99/mo price tag.

The company recently tweeted the price change, and many users expressed their discomfort about the situation in the mentions. YouTube says that the price increase is due to increasing content costs and investments in quality of service. The discount on the 4K Plus add-on looks like compensation for the regular plan's increase.

With quick math, if you already have YouTube Tv and the 4K Plus add-on, you will come out $2 ahead. YouTube TV's price went up $8, and the 4K add-on is now $10 cheaper. Unfortunately, a very limited amount of channels support 4K, including Discovery, ESPN, FOX Sports, NAT Geo, and FX. Some users have suggested that YouTube should make the 4K Plus add-on free because they think it wasn't worth $19.99 in the past and isn't worth $9.99 now.

If you want to sign up today, you will be charged $72.99 a month, while current users will see the price change beginning April 18.

Since its launch, YouTube TV has had major price increases over the years, and with the latest one, it doubled its initial price.

"We are committed to offering a premium way for you to stream TV, but understand this new price may not work for you. We do hope YouTube TV continues to be your service of choice, but we want to give you the flexibility to cancel at any time," the company said in one of the following tweets.

YouTube TV first launched with a price tag of $35 a month back in 2017. After a mid-increase, it went up from $50 to $64.99 in 2020. Now, the service has more than doubled in price compared to its initial plan. It looks like the price will continue to go higher in the future as it has gradually increased over time.

The "NFL Sunday Ticket" feature differentiates YouTube TV from others. It allows fans to watch out-of-market games. Some users say the price increase is due to that.


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  1. Art said on May 23, 2023 at 2:05 am

    Its true it has more than doubled. I got it when it was 35 dollars and was so happy now it’s pretty much same as cable and they force you to watch adds even in some recorded programs . It sucks , looking around for another service and will consider cable again since i had upgraded my internet to support all the streaming. I can go back to basic internet and premium cable and probably save $ now. I hate the boxes and cords now thou.

  2. aaa said on March 18, 2023 at 7:16 am

    Would it be the fall of Youtube?

  3. Nero said on March 17, 2023 at 10:08 pm

    TV streaming Not worth it anymore…every year it goes up. At this point you might as well stay with your Cable TV if you love to watch ads every 3 minutes per 30 minutes TV Show. lol Learn how to cut the cord and stay with Streaming services instead.

  4. Anonymous said on March 17, 2023 at 6:39 pm

    There are suckers who actually bought into this?

  5. John said on March 17, 2023 at 5:43 pm

    Clickbait headline

  6. Anonymous said on March 17, 2023 at 5:39 pm

    That is a horrible clickbait headline. The genesis is true, over time it has doubled, but presented as if if doubled over night. Again, sloppy clickbait and I fell for it.

  7. Jason said on March 17, 2023 at 5:06 pm

    TLDR version:

    Prices were raised, people complained.

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