Apple now lets users buy an iPhone via video call

Mar 15, 2023

Interested in buying an iPhone, but unsure which one is right for you? Apple has announced a shop with a specialist option to guide you with your purchase via a video call.

Apple introduces Shop with a Specialist over Video

Shopping for a new phone isn't easy, you may have lots of questions about the design, the size, the camera quality, battery life, the price, etc. This is why a lot of people resort to comparison shopping, often walking into stores to check out demo units in hand, before settling for a new phone.

Apple wants to give users a more convenient way to do this, right from the comfort of your home, through a video call. All you need to do is log on to your Apple ID at, and select the Ask a Specialist option. The website will start a session with an Apple employee who will be on camera. It's a one-way video call, so you won't be visible to them, to protect your privacy.

The Apple specialist will share their screen with you, in order to assist you, by explaining the various features of the different iPhone models, compare the sizes, colors, etc. They are also trained to help customers who want to switch to iOS (from Android), get the best deals via your mobile carrier, Apple Trade In program, and financing options. Per the announcement, the new Shop with a Specialist experience is available for users in the U.S. from 7 a.m. to 7 p.m. PT every day.

Apple Shop with a Specialist over video

While this video call shopping experience might have been more useful during the pandemic, I think this is actually a good idea by Apple. The Shop with a Specialist option might be particularly useful for people who don't have an Apple Store nearby, or are living far away from retail stores. This could help them check all the iPhone models, and drive to pick up the product, or order it online and get it delivered to their doorstep. Hopefully, Apple will expand the experience to other Countries.

Apple should offer a video, or a 360° view of its models to help users decide which device they want to get, just to make things a little easier. When I wanted to buy a MacBook last year, one thing that I was quite confused about was the different colorways it was available in. I wanted to see how the Silver model looked like in real life, but retail stores near me didn't have all the colors on display. Fortunately, I found a pretty good YouTube video that compared the color options in different lighting conditions. That helped me make my choice, and I went with the Space Grey model.

Apple is promoting its new Yellow colored iPhone 14 and iPhone 14 Pro Max with a video ad on YouTube, that has been captioned Hello Yellow. It features a song from 1979, called Le Banana Split, by Belgian pop singer Lio. That's rather funny considering how everyone has been calling it the Banana iPhone.

In case you missed it, Apple is now selling refurbished iPhone 13 models in the U.S.

Apple now lets users buy an iPhone via video call
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Apple now lets users buy an iPhone via video call
Apple's new Shop with a Specialist option allows customers in the U.S. to buy an iPhone over a video call.
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  1. Someone said on March 15, 2023 at 11:22 am

    ..and that’s how, in near future, “cyber” multinationals companies fascists, gonna they will force us to endlessly consume their products, just to make more and more money..
    bye bye apple, was an really nice and seriousness company..

    1. basingstoke said on March 15, 2023 at 12:30 pm

      What?? How on earth do the contents of this article relate to what you’ve said?

      By the way, as someone who exclusively uses tech that’s 10+ years old, nobody is “forcing” anyone to endlessly consume products, or if they are, it’s easy enough to resist, because I can do it, that means so can you :)

      1. Someone said on March 15, 2023 at 2:19 pm

        Sorry If I gonne out-of the limits of the basic article. I meant that, we dont need someone, <> to promote that smartphones on video-call. I can go on that store, where ever I live, and buy one, or talk about with the employees about tech and on. I dont like the way that video calling and remote meetings is the “Only” way, that people comunicates today, as basic solution. And of course, in no means I still use very old tech. Also I’m from that people loves new-tech era and applauds it, when is good to do that ;) (in no mean I believe on Conspiracy-theories)

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