Microsoft's Bing Chatbot Gains Traction as Search Engine Usage Surpasses 100 Million Daily Active Users

Russell Kidson
Mar 9, 2023
Updated • Mar 9, 2023

Microsoft's Bing search engine has recently surpassed a significant milestone of 100 million daily active users, thanks in part to the successful launch of its AI-powered Bing Chat feature. While Bing has been experiencing steady growth in recent years, the addition of Bing Chat has attracted a new segment of users who have never used the search engine before.

Microsoft's Bing Chatbot Gains Traction as Search Engine Usage Surpasses 100 Million Daily Active Users

It's worth noting that Google currently boasts over 1 billion daily active users, putting Microsoft's achievement of 100 million users into perspective. Nevertheless, this milestone represents a significant step for Microsoft as it continues to compete with Google and strives to increase its market share.

In a recent blog post, Microsoft’s head of consumer marketing Yusuf Mehdi, announced that ‘We are pleased to share that after a number of years of steady progress, and with a little bit of a boost from the million plus new Bing preview users, we have crossed 100 million daily active users of Bing.’

Although Microsoft had not previously disclosed Bing's daily active user counts, the recent introduction of Bing Chat has put the search engine in the spotlight. Approximately one-third of Bing Chat testers are new to Bing, according to Microsoft, demonstrating that the AI-powered feature has attracted a new audience to the platform. In fact, since the Bing Chat preview began, Microsoft has recorded over 45 million total chats, with users averaging about three chats per session.

While Bing Chat is certainly a contributing factor to increased usage of Microsoft's search engine, it is not the only one. Microsoft Edge, for instance, has also played a role in driving Bing usage as the company promotes its search engine by default through Edge updates, Windows updates, and even prompts to prevent people from downloading Google Chrome. Microsoft expects that new capabilities, such as Bing search and create features in the Edge sidebar, will further fuel growth in Bing's user base.

It has been a month since the launch of the Bing chatbot, and Microsoft has been making several updates to enhance the user experience. In response to concerns regarding the chatbot's occasionally erratic behavior, Microsoft added a toggle for different personality tones to counter any unpredictable outbursts. The company also implemented certain restrictions following instances of inappropriate responses, and has since been gradually lifting those limitations over the past week. These measures demonstrate Microsoft's commitment to providing a high-quality and safe chatbot experience for all users.

Microsoft has recently released new statistics regarding the usage of Bing Chat, coinciding with the company's plans to increase its revenue in the digital ad market, which is worth approximately $500 billion. On a call with analysts last month, Microsoft's CVP of finance, Philippe Ockenden, highlighted that gaining just 1 point of share in the search advertising market could lead to a $2 billion revenue opportunity for the company's advertising business.

Thanks in part to Bing, Microsoft has managed to increase its advertising revenue to $18 billion in the past 12 months, up from $10 billion in the previous fiscal year. However, Microsoft still has a long way to go to catch up to Google, which generated over $200 billion in advertising revenue in 2022. Nonetheless, Microsoft's efforts to expand Bing's user base and develop new advertising opportunities demonstrate the company's commitment to innovation and growth in the digital ad market.

For Microsoft, expanding usage and increasing its market share in the digital ad market represents a significant opportunity to compete with industry leader Google. While Microsoft remains a small player in this space, with only a low, single-digit share, the company is making strides to close the gap. As Mehdi notes, 'It feels good to be at the dance!' This dance refers to the intense competition between Microsoft and Google, as noted by Microsoft CEO Satya Nadella in a recent interview. Nadella stated that he wants people to know that Microsoft has the ability to make Google 'dance,' even as Google remains the dominant player in the search industry.

Microsoft's Bing Chatbot and Edge Updates Drive Search Engine Growth


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  1. Some Dude said on March 19, 2023 at 11:42 am

    Are these articles AI generated?

    Now the duplicates are more obvious.

    1. boris said on March 19, 2023 at 11:48 pm

      This is below AI generated crap. It is copy of Microsoft Help website article without any relevant supporting text. Anyway you can find this information on many pages.

  2. Paul(us) said on March 20, 2023 at 1:32 am

    Yes, but why post the exact same article under a different title twice on the same day (19 march 2023), by two different writers?
    1.) Excel Keyboard Shortcuts by Trevor Monteiro.
    2.) 70+ Excel Keyboard Shortcuts for Windows by Priyanka Monteiro

    Why oh why?

    1. Clairvaux said on September 6, 2023 at 11:30 am

      Yeah. Tell me more about “Priyanka Monteiro”. I’m dying to know. Indian-Portuguese bot ?

  3. John G. said on August 18, 2023 at 4:36 pm

    Probably they will announce that the taskbar will be placed at top, right or left, at your will.

    Special event by they is a special crap for us.

  4. yanta said on August 18, 2023 at 11:59 pm

    If it’s Microsoft, don’t buy it.
    Better brands at better prices elsewhere.

  5. John G. said on August 20, 2023 at 4:22 am

    All new articles have zero count comments. :S

  6. Anonymous said on September 5, 2023 at 7:48 am

    WTF? So, If I add one photo to 5 albums, will it count 5x on my storage?
    It does not make any sense… on google photos, we can add photo to multiple albums, and it does not generate any additional space usage

    I have O365 until end of this year, mostly for onedrive and probably will jump into google one

  7. St Albans Digital Printing Inc said on September 5, 2023 at 11:53 am

    Photo storage must be kept free because customers chose gadgets just for photos and photos only.

  8. Anonymous said on September 5, 2023 at 12:47 pm

    What a nonsense. Does it mean that albums are de facto folders with copies of our pictures?

    1. GG said on September 6, 2023 at 8:24 am

      Sounds exactly like the poor coding Microsoft is known for in non-critical areas i.e. non Windows Core/Office Core.

      I imagine a manager gave an employee the task to create the album feature with hardly any time so they just copied the folder feature with some cosmetic changes.

      And now that they discovered what poor management results in do they go back and do the album feature properly?

      Nope, just charge the customer twice.

      Sounds like a go-getter that needs to be promoted for increasing sales and managing underlings “efficiently”, said the next layer of middle management.

  9. d3x said on September 5, 2023 at 7:33 pm

    When will those comments get fixed? Was every editor here replaced by AI and no one even works on this site?

  10. Scroogled said on September 5, 2023 at 10:47 pm

    Instead of a software company, Microsoft is now a fraud company.

  11. ard said on September 7, 2023 at 4:59 pm

    For me this is proof that Microsoft has a back-door option into all accounts in their cloud.
    quote “…… as the MSA key allowed the hacker group access to virtually any cloud account at Microsoft…..”

    so this MSA key which is available to MS officers can give access to all accounts in MS cloud.This is the backdoor that MS has into the cloud accounts. Lucky I never got any relevant files of mine in their (MS) cloud.

  12. Andy Prough said on September 7, 2023 at 6:52 pm

    >”Now You: what is your theory?”

    That someone handed an employee a briefcase full of cash and the employee allowed them access to all their accounts and systems.

    Anything that requires 5-10 different coincidences to happen is highly unlikely. Occam’s razor.

  13. TelV said on September 8, 2023 at 12:04 pm

    Good reason to never login to your precious machine with a Microsoft a/c a.k.a. as the cloud.

  14. Anonymous said on September 18, 2023 at 1:23 pm

    The GAFAM are always very careless about our software automatically sending to them telemetry and crash dumps in our backs. It’s a reminder not to send them anything when it’s possible to opt out, and not to opt in, considering what they may contain. And there is irony in this carelessness biting them back, even if in that case they show that they are much more cautious when it’s their own data that is at stake.

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