Microsoft rebrands most of "Office" to Microsoft 365
When you think about Microsoft products, it is probably Windows, Office and Xbox that come to your mind first. While the company has plenty of other products, most are minor when compared to the three heavyweights.
Microsoft announced changes to the company's Office brand this week. According to Microsoft, most of Office is going to become Microsoft 365. The announcement leaves several questions unanswered, in typical Microsoft fashion. Despite the FAQ that Microsoft published on the Office.com website.
Here is what we know: The Office.com website, Office mobile app and the Office app for Windows will become the Microsoft 365 app. All will get a new icon, a new look, and "even more features" according to Microsoft. The changes will roll out on Office.com next month, and in January 2023 for the Office app on Windows and the Office mobile app. There won't be any changes to Office 365 subscription plans, according to Microsoft.
There will be a core Microsoft 365 application for mobile and desktop that acts as a hub for all things "Office" and Microsoft 365. It will show files, documents, meetings and other information when run.
The individual Office products, Word, Excel or PowerPoint, won't be rebranded, and Microsoft will refer to them as such going forward. Standalone versions of Office, such as Office 2021 or Office 2021 LTSC, won't have their names changed. They remain branded as Office and nothing is going to change in this regard.
Microsoft started the process towards unifying its products under Microsoft 365 two years ago, when it rebranded Office 365 subscriptions to Microsoft 365. While Office is not going away entirely, it is a bet on Microsoft 365. It is almost certain that some Office users will be confused by the name change in the beginning. It may not make much of a difference when it comes to the individual Office applications like Word or Excel, but time will show how this will work out in the end.
Now You: what is your take on the decision to change most of the Office branding?
When you almost own the whole marketplace, you can change name of your product to “piece of garbage” and nothing would happen. Look what happened to Facebook when they changed it to Meta.
Marketing is psychology. So what did they think? Perhaps to bring the stand alone office applications into the background and further promote products/services with a steady stream of income/subscriptions and absolutly no ownership what so ever for clients.
I just hope they’ll keep releasing the standalone offline Office (like Office 2021). Not interested in having a subscription myself (though I get that it is attractive for most businesses).
Microsoft’s marketing department are completely useless and should be thrown in the bin.
I use old versions of Word and Excel (2010 on one computer and 2016 on another one), and actually prefer the 2010 version as Microsoft keeps cluttering up and complicating their office suite with new functions that very few people need or use. I don’t at all care about the name of the product, but if Microsoft ever attempts to force me to buy a subscription, I’ll simply switch to LibreOffice. It is quite adequate for my purposes; in fact, I already use Libre’s Impress Presentation as a substitute for Powerpoint (my Powerpoint versions often have problems reading documents prepared on newer versions, and I see no reason to pay Microsoft for updates given that I am no longer designing presentations, just reviewing the work of others).
Have to agree. I bought Office 2011 for a contract I was working on that had to be done with some of Word’s commenting features. Other than that I use LibreOffice for everything. My only fear is that LibreOffice may also be headed for some mutant online version as well. I do use the MS Outlook client and like it. But for the most part, I am annoyed every time MS moves all the controls around. And it has become bloated.
Come, subscribe to our non-descriptive morass. One low low monthly fee.
Microsoft rebranded W10 to W11, and they cut some functionality and productivity with no problem. We are living in the time of rebranding: upgrading means “just shut up and do obey us”. Thanks for the article. :]
What transpires when you have a marketing team that is incompetent and has nothing to do. This is going to be such a confused mess. Microsoft development tools are indicated by purple and blue, not Office.