Intel is dropping Pentium and Celeron brandings

Martin Brinkmann
Oct 10, 2022
Hardware
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9

Intel announced plans to change the names of some of its processor families from 2023 onward. The company will drop the Intel Pentium and Intel Celeron brandings of entry level processors to name them Intel Processor from 2023 on.

intel inside
source: Intel

Josh Newman, Intel vice president and interim general manager of Mobile Client Platforms, states that the change will simplify Intel's offerings and make it easier for users to select the right processor from the company.

Intel launched Pentium and Celeron processors in more than 30 years ago. The first Pentium processors were released in 1993, Celeron processors followed five years later in 1998.

Pentium processors of today have little in common with the early Pentium chips. Back then, Pentium processors were flagship products.

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The introduction of Intel Core in 2006 brought an end to that.  Intel split Pentium into the two line-ups Pentium Silver and Pentium Gold. Pentium Silver aimed at the low-power devices market, while Pentium Gold for the entry-level desktop market.

Today, Pentium processors sit between the lower-end Atom and Celeron processor series, and the higher end Core and Xeon workstation/server processors.

Other Intel processor families retain their names. Intel mentions the Intel Core processor family specifically, which continues to be divided into Intel Core i3, i5, i7 and i9 models.

Intel is targeting the notebook product stack initially with the change. From 2023 onward, notebooks will use the Intel Processor branding and no longer the Pentium or Celeron brandings. The company plans to make the same branding changes for desktop environments as well, but has yet to announce a timeline for that.

It will take a while before all stock Intel Celeron and Intel Pentium processors are truly removed from the shelfs. Intel will use the new branding for processors from 2023 on and first devices using them should also be expected in the year.

Now You: do you have devices with Intel Pentium or Intel Celeron processors?

Summary
Intel is dropping Pentium and Celeron brandings
Article Name
Intel is dropping Pentium and Celeron brandings
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Intel announced plans to drop the Intel Celeron and Intel Premium brandings from 2023 onward.
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Ghacks Technology News
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Comments

  1. boudeman said on October 10, 2022 at 9:48 am
    Reply

    yes. Pentium SIlver J5005 as part of Intel NUC and using W10. I use the NUC as all round mediaplayer, directly connected to my TV set. I am very satisfied with it. Playing 4k videos does not give any problem.

  2. Frankel said on October 10, 2022 at 10:43 am
    Reply

    Intel Celeron J4025 with AES-NI for a NAS. It’s very fast and satisfying. Pentium and Celeron only get a bad rep from normies stuck in the past, unaware they are continuously refreshed. I do not like the rebranding.

  3. DaveyK said on October 10, 2022 at 5:04 pm
    Reply

    So instead of an Intel Pentium processor or an Intel Celeron processor, we’ll now have an Intel Processor processor.

    Yep, that won’t cause any confusion

  4. Evil said on October 10, 2022 at 5:08 pm
    Reply

    Yes, let’s not give the customers any easy clues on what computers to stay away from.

  5. Webfork said on October 10, 2022 at 5:32 pm
    Reply

    Over the years two things have been mostly consistent from the various specs about intel processors: you almost never need the very high end (right now the late gen i7 and the i9) and you pay a high premium for them.

    Meanwhile, the price-to-performance of the celeron vs the i3 and i5 series never seemed worth it. Early celeron always seemed inadequate when a new windows version came out.

    Basically it means a lot of extra research to find that quality in the middle every time I pick up a new machine. It’s fine for me but confusing for most. Seems like a bad move.

  6. John G. said on October 10, 2022 at 6:44 pm
    Reply

    Both CPU are nearly useless today.

  7. Samothe said on October 11, 2022 at 1:31 pm
    Reply

    Latest Intel HD graphics drivers for celeron baytrail support was in 2020. News unecesary

  8. Tim Bonham said on October 11, 2022 at 11:44 pm
    Reply

    Martin, you fail to mention the reason that Intel created the ‘Pentium’ name in the first place.

    The new series would have been the 586 chip family, but they had found that they could not copyright/trademark “586”. Thus competing chip manufacturers could also call their chips 586’s, 586+, etc. (This had already been happening with 486’s.) So as an anti-consumer move, Intel made up the word Pentium, which they could control.

    We should remember when things are done for evil motives.

    1. Sammy said on October 15, 2022 at 5:49 am
      Reply

      Haha Tim wanting to Copyright a name for a technology you invented is sooooo evil and controlling, did they make you buy them??? haha

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