Adblock Plus 3.5 promises 5x faster blocking

Martin Brinkmann
Mar 15, 2019

Eyeo GMBH, the company behind the popular content blocker Adblock Plus, has just released version 3.5 of the browser extension for all supported platforms (it shows up as 0.9.14 in Microsoft Edge).

Adblock Plus is one of the most popular adblocking extensions. It has the most users of all Firefox extensions and its Chrome extension is equally popular.

Adblock Plus 3.5 improvements

adblock plus improvements

The company promises that the new version of Adblock Plus is five times "faster at recognizing and blocking ads" than previous versions, and that the extension uses "up to 60 percent less CPU" compared to previous versions as well.

The company notes:

In addition to the already fast and battle-tested ad-blocking capabilities of our previous release, one of the most valuable improvements for users is that the new version uses up to 60 percent less CPU, or Central Processing Units.

Also, Adblock Plus is now 5x’s faster at recognizing and blocking ads.

The improvements look impressive on paper; it is unclear, however, if the improvements are noticeable by users of the extension. If the benefits are in the millisecond range, users might not see much of an improvement.

I ran a quick -- unscientific -- test using the latest version in Mozilla Firefox and Google Chrome and the results were promising. Page loads were quick and CPU usage was low during the entire operation.

It is necessary to run comparison tests to really find out how much of an improvement this is for users of the extension.

I contacted Eyeo GMBH to find out more about the improvements and will update the article when I receive a reply.

Eyeo GMBH launched Adblock Plus 3.4 in 2018 promising that the new version would reduce memory usage by 50%. It still used more memory than uBlock Origin, another content blocker that many see as the most resource friendly of them all.

The new version of Adblock Plus is already available on the company website and the Mozilla, Google, Microsoft and Opera extension stores.  Users who have the installed the extension already should receive an automatic update to the new version.

Anyone else may download and install the extension from the browser's extensions store.

Now You: Have you tried the new version? What is your take on it?

Adblock Plus 3.5 promises 5x faster blocking
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Adblock Plus 3.5 promises 5x faster blocking
Eyeo GMBH, the maker of Adblock Plus, promises that version 3.5 of the extension improves performance and reduces CPU usage significantly.
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  1. ilev said on August 4, 2012 at 7:53 pm

    Doesn’t Windows 8 know that www. or http:// are passe ?

    1. Martin Brinkmann said on August 4, 2012 at 7:57 pm

      Well it is a bit difficulty to distinguish between domains and files for instance.

    2. Leonidas Burton said on September 4, 2023 at 4:51 am

      I know a service made by google that is similar to Google bookmarks.

  2. VioletMoon said on August 16, 2023 at 5:26 pm

    @Ashwin–Thankful you delighted my comment; who knows how many “gamers” would have disagreed!

  3. Karl said on August 17, 2023 at 10:36 pm


    The comments section under this very article (3 comments) is identical to the comments section found under the following article:

    Not sure what the issue is, but have seen this issue under some other articles recently but did not report it back then.

  4. Anonymous said on August 25, 2023 at 11:44 am

    Omg a badge!!!
    Some tangible reward lmao.

    It sucks that redditors are going to love the fuck out of it too.

  5. Scroogled said on August 25, 2023 at 10:57 pm

    With the cloud, there is no such thing as unlimited storage or privacy. Stop relying on these tech scums. Purchase your own hardware and develop your own solutions.

    1. lollmaoeven said on August 27, 2023 at 6:24 am

      This is a certified reddit cringe moment. Hilarious how the article’s author tries to dress it up like it’s anything more than a png for doing the reddit corporation’s moderation work for free (or for bribes from companies and political groups)

  6. El Duderino said on August 25, 2023 at 11:14 pm

    Almost al unlmited services have a real limit.

    And this comment is written on the dropbox article from August 25, 2023.

  7. John G. said on August 26, 2023 at 1:29 am

    First comment > @ilev said on August 4, 2012 at 7:53 pm

    For the God’s sake, fix the comments soon please! :[

  8. Kalmly said on August 26, 2023 at 4:42 pm

    Yes. Please. Fix the comments.

  9. Kim Schmidt said on September 3, 2023 at 3:42 pm

    With Google Chrome, it’s only been 1,500 for some time now.

    Anyone who wants to force me in such a way into buying something that I can get elsewhere for free will certainly never see a single dime from my side. I don’t even know how stupid their marketing department is to impose these limits on users instead of offering a valuable product to the paying faction. But they don’t. Even if you pay, you get something that is also available for free elsewhere.

    The algorithm has also become less and less savvy in terms of e.g. English/German translations. It used to be that the bot could sort of sense what you were trying to say and put it into different colloquialisms, which was even fun because it was like, “I know what you’re trying to say here, how about…” Now it’s in parts too stupid to translate the simplest sentences correctly, and the suggestions it makes are at times as moronic as those made by Google Translations.

    If this is a deep-learning AI that learns from users’ translations and the phrases they choose most often – which, by the way, is a valuable, moneys worthwhile contribution of every free user to this project: They invest their time and texts, thereby providing the necessary data for the AI to do the thing as nicely as they brag about it in the first place – alas, the more unprofessional users discovered the translator, the worse the language of this deep-learning bot has become, the greater the aggregate of linguistically illiterate users has become, and the worse the language of this deep-learning bot has become, as it now learns the drivel of every Tom, Dick and Harry out there, which is why I now get their Mickey Mouse language as suggestions: the inane language of people who can barely spell the alphabet, it seems.

    And as a thank you for our time and effort in helping them and their AI learn, they’ve lowered the limit from what was once 5,000 to now 1,500…? A big “fuck off” from here for that! Not a brass farthing from me for this attitude and behaviour, not in a hundred years.

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