Adblock Plus 3.5 promises 5x faster blocking - gHacks Tech News

Adblock Plus 3.5 promises 5x faster blocking

Eyeo GMBH, the company behind the popular content blocker Adblock Plus, has just released version 3.5 of the browser extension for all supported platforms (it shows up as 0.9.14 in Microsoft Edge).

Adblock Plus is one of the most popular adblocking extensions. It has the most users of all Firefox extensions and its Chrome extension is equally popular.

Adblock Plus 3.5 improvements

adblock plus improvements

The company promises that the new version of Adblock Plus is five times "faster at recognizing and blocking ads" than previous versions, and that the extension uses "up to 60 percent less CPU" compared to previous versions as well.

The company notes:

In addition to the already fast and battle-tested ad-blocking capabilities of our previous release, one of the most valuable improvements for users is that the new version uses up to 60 percent less CPU, or Central Processing Units.

Also, Adblock Plus is now 5x’s faster at recognizing and blocking ads.

The improvements look impressive on paper; it is unclear, however, if the improvements are noticeable by users of the extension. If the benefits are in the millisecond range, users might not see much of an improvement.

I ran a quick -- unscientific -- test using the latest version in Mozilla Firefox and Google Chrome and the results were promising. Page loads were quick and CPU usage was low during the entire operation.

It is necessary to run comparison tests to really find out how much of an improvement this is for users of the extension.

I contacted Eyeo GMBH to find out more about the improvements and will update the article when I receive a reply.

Eyeo GMBH launched Adblock Plus 3.4 in 2018 promising that the new version would reduce memory usage by 50%. It still used more memory than uBlock Origin, another content blocker that many see as the most resource friendly of them all.

The new version of Adblock Plus is already available on the company website and the Mozilla, Google, Microsoft and Opera extension stores.  Users who have the installed the extension already should receive an automatic update to the new version.

Anyone else may download and install the extension from the browser's extensions store.

Now You: Have you tried the new version? What is your take on it?

Summary
Adblock Plus 3.5 promises 5x faster blocking
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Adblock Plus 3.5 promises 5x faster blocking
Description
Eyeo GMBH, the maker of Adblock Plus, promises that version 3.5 of the extension improves performance and reduces CPU usage significantly.
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Ghacks Technology News
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Comments

  1. Kubrick said on March 15, 2019 at 2:11 pm
    Reply

    I personally see no reason to use this when i find ublock origin does the same and more.

    1. Agno said on March 15, 2019 at 8:44 pm
      Reply

      100% true. Adblock Plus became rotten the day the team accepted to get money from advertisers to not block their ads.
      Shame on this.

    2. AnorKnee Merce said on March 16, 2019 at 7:26 am
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      @ Kubrick

      You need to be a tech-geek to use and setup UBlock Origin or UMatrix to filter out ads whereas any average computer-user can use AdBlock Plus(= install and go = no need for any complex setting up of filters). That’s the big difference, similar to Windows vs Linux on the desktop.

      1. Tamris said on March 16, 2019 at 10:15 am
        Reply

        Don’t think choosing filter lists automatically makes you a tech geek.

      2. Malte said on March 16, 2019 at 11:06 am
        Reply

        @AnorKnee Merce

        Sorry but that’s bs. uBlock Origin is ready from the get go. You don’t need to mess with anything unless you want to activate specific filters with a simple mouse click, but it’s the same with ABP. As far as desktop OS goes… oh boy are you wrong… it takes a lot more of time to install and configure Windows (especially 10) compared to a Linux distro like Linux Mint.

      3. Peter said on March 16, 2019 at 12:36 pm
        Reply

        >You need to be a tech-geek to use and setup UBlock Origin
        you need be able install it with two clicks + some extra clicks if you want to add regional filters.

      4. Anonymous said on March 16, 2019 at 12:55 pm
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        You don’t need to be any kind of geek to set up uBO, it works better than ABP out of the box.

      5. Anonymous said on March 16, 2019 at 2:36 pm
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        Any average computer user can install uBlock Origin and all ads will be filtered out, contrary to ABP where you need to disable AA list. Even more – you will also be, by default, protected from tracking.

      6. William Hamburger said on March 16, 2019 at 5:34 pm
        Reply

        But thats not true! Unless you want to blocks scripts or whatever you can just go to the settings menu in Ublock Origin and update the filter list yourself. Yes it may look a little bit daunting at first to a new user, with all the bells and whistles inside and outside the interface. Nevertheless, once you get it going it goes.

      7. Greg said on March 16, 2019 at 11:47 pm
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        @ AnorKnee Merce
        why they still call it ” Adblock Plus ” is beyond me when it doesnt block all Ads. if you wanna protect your PC from intrusive crap then use Ublock Origin, if you dont care, dont use a Antivirus program.

      8. AnorKnee Merce said on March 17, 2019 at 4:46 am
        Reply

        @ Greg

        [[[ When you visit a site, AdBlock Plus blocks most ads. However, sometimes it will let ads be seen. If you’re wondering why, it’s because certain companies pay for the privilege of having their ads stay visible. These are known as acceptable ads and they must meet specific criteria. However, there is a way to block these acceptable ads and we will show you how in the next section. …

        If you access the settings menu on AdBlock Plus, you will find it pretty simple. You have a couple of privacy settings to consider. You can also turn acceptable ads on and off (this is very helpful). ]]]
        .
        Quoted from 3dinsiderdotcom.

    3. AnorKnee Merce said on March 16, 2019 at 7:39 pm
      Reply

      [[[ The uBlock Origin settings menu is a bit more complicated. …

      Some users may prefer the AdBlock Pus interface for its simplicity. Others may prefer the uBlock Origin interface because of its greater options. ]]]
      .
      Quoted from 3dinsiderdotcom.

    4. AnorKnee Merce said on March 16, 2019 at 7:40 pm
      Reply
  2. user17843 said on March 15, 2019 at 2:15 pm
    Reply

    I think it’s interesting to compare the business models of adguard vs adblock plus.

    While I can’t really vouch for AdGuard, as they have also included some form of “useful ads” in the form of allowing search ads, most of their business model seems to resolve around selling access to their apps while offering browser extensions as a way for users to get exposure to their paid apps.

    This way, AdGuard mostly sides with it’s users and is not dependent on a shady acceptable-ads business.

    On the other hand, ABP has a problem, as it is fully dependent on a complicated program of acceptable ads which invite all kind of unnecessary complexities and most importantly, the users start to be their asset while the ad-companies become their customers.

    AdGuard suffers from the same problem to a certain extent, but their robust business model allows them to see their users as their customers, and to whitelist only google, bing, amazon with their in-page ads, so their ad-blocking is a bit more consistent, and also way faster.

    In contrast to AdGuard, ABP has almost completely sold out to ad-companies completely, as shown by the fact that they allow tracking-ads by default, while AdGuard only allows non-tracking contextual ads.

  3. user17843 said on March 15, 2019 at 2:29 pm
    Reply

    When it comes to speed, the biggest issue for ABP is the injection of their acceptable ads program.

    Wonder if this is still true: https://twitter.com/gorhill/status/1057752334065983489

    1. Malte said on March 16, 2019 at 11:09 am
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      @user17843

      Just untick acceptable ads in the settings. Done. People make it a bigger deal than it is.

  4. user17843 said on March 15, 2019 at 2:31 pm
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    Also ABP is silently buying up ad-blockers like uBlock without aknowledging it openly: https://twitter.com/jason_kint/status/1061945116263362560

  5. VioletMoon said on March 15, 2019 at 4:07 pm
    Reply

    Not so good on this machine running Firefox: about:performance

    1. Task Manager – 1.9 MB
    2. Ghacks page – 7.0 MB
    3. AdBlock Plus 3.5 – 36.4 MB
    4. UBlock Origin – 10.8 MB
    5. MSN – 30.3 MB
    6. Nuveen CEF – 70.6

    Three times as much usage as UBlock Origin? Odd to think it’s 5X faster, etc.

    1. Nebulus said on March 15, 2019 at 6:35 pm
      Reply

      Memory usage doesn’t necessarily translate into less speed or performance. All we can infer from your statistics is that uBlock Origin uses three times less memory than ABP.

      1. VioletMoon said on March 15, 2019 at 10:59 pm
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        Good point, maybe: One can go to the same location, however, and see the Energy Impact for items. Since FF doesn’t provide a CPU live measurement display, one must infer that an add-on, recently installed, is causing the Task Manager measurement to skyrocket.

        So, without AdBlock Plus, this machine at this time of day, shows an average Energy Impact score of 1.89 with four tabs open. As soon as AdBlock Plus is added to the list of add-ons, the Task Manager Energy Impact measurement goes to 2.53.

        Uninstall AdBlock and the Energy Impact returns to an average of 1.81 to 1.89. How the statistically significant difference would equate with CPU cycles is difficult to determine.

        If one prefers AdBlock and senses better performance, then it would be an add-on to use–confirmation bias aside.

  6. TelV said on March 15, 2019 at 4:18 pm
    Reply

    I stopped updating ABP at v2.9.1 which was just prior to the utility switching its UI to the browser. I find 2.9.1 much easier to work with in that respect.

    I don’t know whether the older version affects memory use, but Waterfox is using 615MB of RAM at this particular moment in time which is just a fraction of the amount I have installed so no complaints here.

    1. Anonymous said on March 16, 2019 at 4:37 am
      Reply

      Same, it’s the last version which Element Hiding Helper worked. Too bad there’s no web extension replacement for it, uBlock’s element picker is a joke compared to it.

  7. Decent60 said on March 15, 2019 at 4:19 pm
    Reply

    Anyone still using Adblock Plus? It still allows “Unobtrusive” ads to show up, even if you “opt-out” of it.
    While it does a great job of blocking the annoying ones, still allows some ads to go through (and that’s how they intended it to be) is basically is false-advertisement, no pun intended. To make matters worse, it’s performance is sub-par compared to others in the same category.

  8. Dave said on March 15, 2019 at 4:49 pm
    Reply

    I looked, mines already updated to 3.5.

    Honestly, I’d prefer to be notified when my extensions get updated. It just happens silently in the background these days.

    1. TelV said on March 16, 2019 at 12:29 pm
      Reply

      One of the reasons I switched to Waterfox is because Firefox updates itself automatically now which presumably means add-ons do as well.

      Waterfox has an option to force add-ons to be set to update manually. Assuming you’re using FF click the gear icon on the add-ons manager and see if it has the same option. Here’s a pix: http://imgbox.com/dcJZm0GU

    2. 99 said on March 17, 2019 at 9:50 am
      Reply

      “It just happens silently in the background these days.”

      Nope:

      Press Ctrl + Alt + A

      Click the Extension panel

      Click the gear icon ⚙️ in the upper-right area of the Extensions panel

      Remove the checkmark from “Update Add-ons Automatically”

      Done

  9. Yuliya said on March 15, 2019 at 4:51 pm
    Reply

    I would rather rely on hosts only rather than using ABP.

  10. Anonymous said on March 15, 2019 at 5:08 pm
    Reply

    “I contacted Eyeo GMBH to find out more about the improvements”

    Please also ask them what is the temperature in hell these days?…

    …in contact with Eyeo, wtf.

    1. Wass said on March 16, 2019 at 12:15 pm
      Reply

      You don’t seem happy about him getting in contact with Eyeo.. Can I ask why ?

  11. Rupert Dopplegobbler said on March 15, 2019 at 6:03 pm
    Reply

    I dropped ADP for uBlock a few years ago and never looked back, but you know what… good for them, best of luck to them.

  12. Hamed said on March 15, 2019 at 6:21 pm
    Reply

    I’ll not use any ad blocking extension anymore, Brave ad-blocking feature is powerful & lightweight.

  13. Kubrick said on March 15, 2019 at 7:08 pm
    Reply

    Just out of interest i ran firefox without any adblocker at all and browsed fifty different websites and not an ad was to be seen.I will give credit to mozilla here,their built in adblocking and anti-tracking is very impressive.

    1. AnorKnee Merce said on March 16, 2019 at 7:18 am
      Reply

      @ Kubrick

      That’s hard to believe.

  14. Pete12 said on March 15, 2019 at 7:23 pm
    Reply

    Still on version 1.6 on IE11 !
    When search for updates ; ” latest version already installed “…………..

    1. Tamris said on March 16, 2019 at 1:46 pm
      Reply

      Why are you even using IE.

  15. virus said on March 15, 2019 at 7:29 pm
    Reply

    Who would like to drive a Fiat if he gets a Bugatti for the same price that uses only a fraction of the resources?

    UBlock + uMatrix – to hell with acceptable advertising .

  16. ilev said on March 15, 2019 at 8:52 pm
    Reply

    Adblock Plus is paid by ad companies to white list their ads. uBlock Origin has none.

  17. Tony said on March 15, 2019 at 9:00 pm
    Reply

    I would like to see an independent party compare current versions of ABP and uBlock Origin.

    I lost trust in the uBlock Origin developer, Raymond Hill (gorhill), after he published an obviously biased “apples to oranges” comparison of ABP to uBlock Origin to see which blocked more ads and trackers. He tested ABP with fewer filter lists enabled vs. uBlock Origin with more filter lists enabled. Obviously, uBlock Origin “won” this heavily biased test.

    On the other hand, I have respect for his model of not selling out to advertisers like Google.

    1. user17843 said on March 16, 2019 at 11:22 am
      Reply

      He tests default vs. default, and that’s how it should be done.

    2. Anonymous said on March 16, 2019 at 2:40 pm
      Reply

      >I would like to see an independent party compare current versions of ABP and uBlock Origin.

      I’m sure Gorhill will also want this. Maybe you will try to do this?

      >He tested ABP with fewer filter lists enabled vs. uBlock Origin with more filter lists enabled.

      Maybe because these are default settings? uBO can still filter lots of stuff without any filter list at all – thanks to dynamic filtering.

      1. Tony said on March 16, 2019 at 7:34 pm
        Reply

        @user17843 and @anonymous

        We all know that testing “defaults” is meaningless. As an analogy, my 4WD truck is shipped “by default” in 2WD mode. I press a button to put it into 4WD mode. If someone reviews my truck’s snow performance in 2WD mode, and compares it to a truck in 4WD mode, I know their intent is to be biased. Same with Gorhill’s biased methodology of his “tests”.

        If you want to know the truth, you have to compare apples to apples. Plain and simple.

      2. Anonymous said on March 17, 2019 at 2:14 pm
        Reply

        >As an analogy, my 4WD truck is shipped “by default” in 2WD mode. I press a button to put it into 4WD mode. If someone reviews my truck’s snow performance in 2WD mode, and compares it to a truck in 4WD mode, I know their intent is to be biased.

        If it’s first time I’m sitting in you car, I don’t know what 2 or 4WD is, and i’m afraid to touch any buttons. I just want to drive from A to B.

    3. gorhill said on March 16, 2019 at 8:16 pm
      Reply

      > after he published an obviously biased

      Just link to the post, so people can make their own mind. Here:

      https://www.wilderssecurity.com/threads/ublock-a-lean-and-fast-blocker.365273/page-3#post-2385960

      I actually went out of my way to make a meaningful benchmark. EasyPrivacy was NOT a built-in option in ABP back then and I had to go out of my way to find it and add it to ABP (nowadays it is a built-in option though still not enabled by default).

      > heavily biased test

      Preposterous statement. As said above, the only meaningful difference was Peter Lowe’s list back then. ABP’s people are free to select it by default, but they never did it and even discourage its use in their forums, and one would have to go even more out of their way to add it to ABP.

      I think it’s clear who is “heavily biased” given how I went out of my way to make a fair benchmark; given ABP’s non-pro-user defaults; and given that most benchmarks out there do test ABP with default settings, *including* with “Acceptable ads” enabled.

      I have always detailed my benchmarks so that other are free to reproduce. In the latest announcement, ABP only offers a vague “5x” with no clue as to what that means concretely and as a consequence no way to prove or disprove: it’s just for press release purpose really.

      1. james c said on March 26, 2019 at 9:26 pm
        Reply

        Gorhill, you sound more like a salesman or politician than a software developer.

        Your tests are very biased since they use different blocking lists for different products.

        And then you claim other people are biased.

        That’s hypocrisy.

        For unbiased tests, configure the products the same, and then provide test methodology details so anyone can reproduce the results to verify them. Then you’ll be in good shape.

  18. Anonymous said on March 16, 2019 at 1:49 am
    Reply

    Does it stop Twitch video ads? Other embedded HTML5 video ads? Those are a good test of how effective an adblocker really is.

  19. Uncle John said on March 16, 2019 at 5:38 am
    Reply

    Unrelated. In Brave browser, I can never enable “Include in auto-contribute” for ghacks. Whenever I reload, brave automatically disables it again and again.

  20. Weilan said on March 16, 2019 at 10:06 am
    Reply

    As everyone else said it already – uBlock Origin is the real deal, the rest can claim all they want, but they can never accomplish as much as uBlock Origin.

    1. Anonymous said on March 17, 2019 at 4:35 pm
      Reply

      That’s some serious confirmation bias you have there.

  21. User123 said on March 16, 2019 at 12:14 pm
    Reply

    uBlock Origin all the way!

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