Chrome's Get To Chrome Faster Campaign on Windows 10

Martin Brinkmann
Sep 28, 2017
Google Chrome

Google runs a campaign currently for its web browser Google Chrome on Windows 10 that informs users on how to make Chrome the default browser on the system.

It is unclear how large the campaign is, but it seems to target Chrome installations on Windows 10 if the web browser is not set as the default system browser.

Windows 10 devices ship with Microsoft Edge as the default web browser, and it is not as easy to change the default browser anymore.

Most applications ask users to visit the Settings application to switch the default browser there.

Get To Chrome Faster

get to chrome faster

Get to Chrome faster launches in a new tab in the web browser on start; it is made the active tab regardless of which tab was active the last time Chrome was closed.

The promotional tab offers two suggestions to "get to Chrome faster". First, by making the web browser the default system browser on the Windows 10 machine, and second, to pin the browser to the Windows taskbar for faster access.

It is interesting to note that Google's instructions on changing the default web browser display Microsoft Edge as the default browser. This does not necessarily have to be the case; if the default browser was changed previously, say to Firefox or Opera, then that browser is the default and not Microsoft Edge.

It might cause some confusion, as Google's instructions ask users explicitly to "click Microsoft Edge under Web Browser". If Microsoft's browser is not the default, it cannot be clicked as it is not listed there.

The promotional page links to the Windows Settings making the operation as easy as possible.

The instructions to pin Chrome to the Windows taskbar are easier to follow. Google asks users to right-click on the Chrome icon and select the "pin to taskbar" option from the context menu.

This is suggested, even if Chrome is already pinned to the Windows taskbar. When users right-click a pinned Chrome icon, they only get options to unpin it. Again, not the best set of instructions.

To be fair, most users should not have any problems performing these operations regardless of which browser is set as the system default, and most should know whether Chrome is pinned to the taskbar or not.

A click on continue exits the "get to Chrome faster" page and loads a new tab page instead. The promo page should not be spawned again when you hit continue.

Now You: Which browser is your default?

Chrome's Get To Chrome Faster Campaign on Windows 10
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Chrome's Get To Chrome Faster Campaign on Windows 10
Google runs a campaign currently for its web browser Google Chrome on Windows 10 that informs users on how to make Chrome the default browser on the system.
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  1. Bryan said on May 9, 2018 at 7:13 pm

    I’ve seen this for the 2nd to the last time.. Next time will be the last time as I’ll promptly remove Chrome.

  2. paulus said on September 28, 2017 at 10:28 pm

    Firefox 56 ( Still a 32-bit version). I now that I should change to a 64 bit but I am keeping puspoing it

    1. Weilan said on September 29, 2017 at 3:07 pm

      You needn’t puspoe any longer.

  3. Anonymous said on September 28, 2017 at 10:19 pm

    This seems pretty unnecessary since Microsoft Edge’s marketshare is in the single digits (due to the browser only aiming and appealing towards Microsoft fanatics)

    But then again, as you said, Microsoft has been making it harder to change the default browser, among various other settings in Windows 10.

  4. P2d said on September 28, 2017 at 4:55 pm

    Get To Chrome Faster aka “The Data-mine Pipeline”….& with Fox doing the Chromeover with v57; were really out of good browsers now !!

    1. dirty canine said on October 1, 2017 at 1:43 am
      Reply ;)

  5. Mav said on September 28, 2017 at 1:56 pm

    I use Blisk as default

  6. said on September 28, 2017 at 12:23 pm

    If you really want NO privacy on the web, then be sure to use Chrome on Windoze 10. Both Google and Micro$oft will thank you for your open pipelines to their data collection efforts.

  7. Madbilby said on September 28, 2017 at 10:24 am

    I use Vivaldi ….and so it begins….

    1. Anonymous said on September 28, 2017 at 7:33 pm

      Using Vivaldi is still empowering Google though, that part has begun some time ago already

  8. Rick A. said on September 28, 2017 at 10:20 am

    Fuck Google.

    Fuck Google Chrome.

    “Now You: Which browser is your default?” – Firefox.

    1. Anonymous said on September 28, 2017 at 7:30 pm

      This time though, the bad guy is mainly Microsoft. They are the one making it more difficult to change default browser. The user shouldn’t have anything to do beyond accepting a request.

      1. Anonymous said on September 29, 2017 at 1:20 pm

        So Microsoft is not the culprit because some other asshole is doing the same thing on their own asshole OS ?

        There’s a lame word for it, it’s whataboutism

      2. Vishal said on September 29, 2017 at 9:31 am

        Microsoft is not the culprit here. Google does the same on Chrome OS and has far more worse ethics than Microsoft but nobody complaints against Google because “Hey no problem! I love chrome too.” But now Microsoft Edge is improving a lot. It is not the best but few years later it surely has the potential to become the best browser on Windows 10.

    2. Elias Fotinis said on September 28, 2017 at 4:08 pm

      Every single Google product I use tries to push Chrome to me. I always click No, which is supposed to suppress future prompts, but it never sticks for more than a couple days. Let’s see if they make the same “mistake” with this campaign.

      This behavior has essentially forced me to switch from Google Search to DuckDuckGo, from Gmail’s web app to IMAP access via Thunderbird, and from using Youtube to leeching with youtube-dl. I would say they’ve lost a customer, but then again I never was a customer anyway…

      I use Firefox on my main system and on my phone, Vivaldi on an old laptop, Edge on a newer ultrabook and the stock Android browser on my 4.2.2 tablet. I’ve somehow managed to stay Chrome-free. Remember kids: just say No to Chrome!

      1. Tim said on September 28, 2017 at 7:00 pm

        Google are becoming like the Ask toolbar and I’m pretty much done with them too.

        I also keep blocking their constant Chrome prompts, but they keep changing the letters so that they reappear (I.E. change ‘gb_Lc.gb_kd’ to ‘gb_Lc.gb_ld’). Then it’s bad enough that they’re tracking everyone across the entire web via google-analytics, but their latest annoyance is them keep pestering to use my location every time I search too.

        In the past when I’ve tried to completely move away from Google, I have always ended up back using Google search, however Bing and Yandex have become a lot better than they were so hopefully they keep on going. Today though in my latest quest to find a Google search replacement I come across a nice search engine that I’ve never heard of before ( who are based in Germany, so I’m going to try them out for a while because on first impressions they look pretty good.

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