Evernote announced changes for paying and free members of the service in a blog post on the official website yesterday.
The price of Evernote Plus and Premium goes up by $1 and $2 per month respectively, while free users will be limited to syncing data between two devices.
The new pricing structure is already implemented on the site which means that new subscribers will have to pay more for the service.
Evernote Plus subscribers pay $3.99 instead of $2.99 per month now, an increase of about 25%. The plan limits new uploads to 1GB per month but does not limit the number of devices data can be synced between.
Evernote Premium subscribers pay $7.99 instead of $5.99 per month under the new pricing structure, which is also an increase of about 33%. Premium users are limited to 10GB of new uploads per month, and get exclusive features such as customer support via live chat or the scanning and digitizing of business cards on top of that.
New basic users are limited to syncing data across two devices, a sharp change from syncing across unlimited devices. Evernote is however accessible on the Web from all devices.
Basic users will be able to use Passcode lock on the mobile app which was a paid feature previously though.
On Basic, you can access notes on up to two devices, such as a computer and phone, two computers, or a phone and a tablet, as well as on the web, so you can continue to take your notes with you throughout your day. Passcode lock on the mobile app, formerly a paid feature, is now available on Basic as well.
Evernote notes that existing users won't see the price increase or feature limitation immediately. Subscribers should look for a message from the service in the coming days that provides details about the change.
What's clear is that existing subscribers will be impacted by the change as well in the near future. The FAQ hints that the changes will be rolled out gradually over the next several days.
The FAQ suggests that "not everyone will be affected by a price change". Subscribers affected by the change will be notified by email in the next few weeks according to Evernote.
Evernote Business pricing is not affected by the change.
Evernote states that the change in pricing is needed to stay competitive and improve company products, and that it is not backed by a multi-billion Dollar company that is making revenue elsewhere to support free or lower priced services.
We don’t take any change to our pricing model lightly, and we never take you for granted. Our goal is to continue improving Evernote for the long-term, investing in our core products to make them more powerful and intuitive while also delivering often-requested new features. But that requires a significant investment of energy, time, and money. We’re asking those people who get the most value from Evernote to help us make that investment and, in return, to reap the benefits that result.
While it is too early to tell how the announced changes will affect Evernote's customer base, it seems likely that at least part of it will move to comparable services such as OneNote.
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