How to reset your advertising ID on Android

The advertising ID is a unique anonymous identifier on Android devices that is being used for advertising purposes.

App developers can use the advertising ID API to access the ID on user devices, for instance to identify users and devices for targeted advertising.

It is only used by applications offered on Google Play and the only allowed persistent identifier for all advertising purposes.

It needs to be noted that older Android versions may not support the advertising ID and that app developers may fall back to using other methods such as using the Android ID to track users anonymously on Android.

It allows developers (and Google) to create anonymous user profiles based on the ID to deliver targeted advertising to Android users.

While there is no option to turn the ID off Android, options to reset are provided.

Reset your Android advertising ID

Step 1: Open Google Settings on your Android device by tapping on menu and then on Google Settings once all apps are displayed on the screen.



google settings

Step 2: Locate and tap on the Ads menu under Services.

ads

Step 3: Tap on "reset advertising ID" on the new page. The page lists the current advertising ID on the same page.

ads settings

Step 4: Confirm the reset when the confirmation prompt is displayed. Once you reset the advertising ID, a new ID is displayed immediately on the same page. Since a new ID is assigned now, advertisers cannot link past actions anymore to the device if only the advertising ID was used for that.

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reset advertising id

Step 5 Bonus: Opt-out of interest-based ads as well on the same page. This tells apps not to use the advertising ID for tracking purposes and to only show regular advertisement but not interest-based ads on the device.

opt out interest based ads

According to Google, apps must check the settings of the Android device and respect them. If interest-based ads are disabled on the device, apps must honor that. Failure to do so is a policy violation.

The content policy page offers additional information on how the advertising ID may be used by companies or developers.

It states that companies may not link the advertising identifier to personal identifiable information or persistent device identifiers such as the IMEI or Mac address of the device without explicit consent.

Companies who use the advertising identifier need to disclose this in public privacy notifications.

Summary
Article Name
How to reset your advertising ID on Android
Description
Find out how to reset the advertising ID, a unique anonymous identifier, on Android devices.
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Responses to How to reset your advertising ID on Android

  1. H674 April 21, 2015 at 1:20 pm #

    That Advertising ID thing is only for KitKat and above.

    • Martin Brinkmann April 21, 2015 at 2:29 pm #

      I though this is linked to Google Play and not a specific version of Android. Can you provide me with a link where this is made clearer?

  2. Maelish April 21, 2015 at 3:04 pm #

    How could I tell if an app is failing to follow the policy? It would be useful to report them for policy violation.

  3. OBrienPC April 22, 2015 at 2:58 pm #

    Your article lacks a key element by not explaining why someone would want to reset their advertising ID

    • Martin Brinkmann April 22, 2015 at 3:06 pm #

      I thought this explains it: It allows developers (and Google) to create anonymous user profiles based on the ID to deliver targeted advertising to Android users.

  4. Declan April 24, 2015 at 9:57 pm #

    Are your screen captures unique to Germany (or Europe)?
    I have a Galaxy s5 that is up to date and my Settings button looks nothing like yours. In fact, I don't even see an Ads menu anyplace. My Google Settings has only the following menu items:

    Accounts & Privacy
    Search Language
    Voice
    Phone Search
    Now Cards
    About.

    I live in Texas so I would guess that North American versions would be the same as mine. Are yours different? I don't even see how this can be done though the Google home page on a regular computer.

    • Martin Brinkmann April 25, 2015 at 5:28 am #

      I run a Motorola device and cannot verify this on Samsung devices. Maybe Samsung modified this part of the system and has removed it?

      • Declan April 25, 2015 at 5:56 am #

        Ahh. That is quite possible. Different manufacturers modify for their own purposes.
        Still ... it would be nice to be able to have that ability on Samsung models.
        Thanks.

  5. Mari July 28, 2015 at 5:40 am #

    Hi

    When im playing an online server based game thru the games app and for reasonr im yet to confirm I am banned..I can on my apple device reset the ID then reinstall the app and bam im a new user.. with my galaxy s2 after resetting id I reinstall the app but I am getting the old ban accnt still come up..

    So is it coz Im using old device or
    Is it coz its not designed for tge same purpose as apple users can use it for ?

  6. Joel April 20, 2016 at 3:58 pm #

    I have a Samsung Galaxy Tab 5. The "Google Settings" application button disappeared with a recent software upgrade to Android 6.0 (Marshmallow), it took me a long time to find where the "reset advertising ID" option went so I thought I would share.
    1) go to the settings
    2) in "phone settings" go to "applications"
    3) I had to scroll all the way to the bottom of my applications to find "Google Settings"
    4) look for "Ads" under the "Services" section
    5) Reset advertising ID

  7. Kirk August 9, 2016 at 1:55 pm #

    I have no "google settings" android 5.1

  8. Rob August 30, 2016 at 3:53 pm #

    On ATT galaxy s5 with marshmallow I found the reset ad id option under phone settings -> user and back up -> Google. All of the options that used to be under the Google Settings button are there too.

  9. Javiera November 17, 2016 at 1:57 pm #

    Hi, you know how I can get it with the version 6.0.1 ??
    Thanks!!!!!

  10. dako February 3, 2017 at 7:44 pm #

    I need to restart it from time to time as it can be automated or there is already an application that does?

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