Google Chrome a potential target for Google's post-cookies plan
The most common way of tracking users on the Internet is through the use of cookies. These little data snippets are saved to user systems as soon as a website is visited. What makes cookies special is that third party scripts that run on websites can set cookies and read cookies they have set previously. This is a tracker's dream come true, especially if your script is used on a lot of websites on the Internet.
These third party cookies are easily blocked and removed. Up until now, most browsers allowed them to pass through without objection, and it was up to the user to block them in the browser.
Mozilla plans to block third party cookies by default, and once that ball starts rolling, it is likely that others may follow suit. That does not change where ads are displayed on the Internet, but it may affect which ads get displayed as companies may not use cookies anymore to profile users.
This in turn may reduce the ad unit price as less is known about the user visiting a particular website.
Cookies are not the only option companies have on the other hand, from using other resident storage on the computer to fingerprinting, there are options left that companies will use to track users for advertising purposes.
Google, the world's largest advertising company, seems to have ideas of its own how to cope with that decision. One of the scenarios as reported by the New York Times is to tie an anonymous identifier to the company's web browser Chrome.
Google would make the identifier available to companies and advertisers, but would remain in control over the system. So, instead of using a small text file that is easily deleted or even blocked, users would be tracked by their own web browser instead.
This moves user tracking to a whole new level, as the profile that is created out of this is as detailed as it gets. Where cookies relied on third party scripts, the browser itself does not have this limitation.
The big question is this: if you are using Google Chrome and Google comes along with such a system, would you continue to use Google Chrome as a web browser?
It is not clear if and how this will be implemented. Users may get control in the browser to turn off the ID, or at least recreate another random number.
According to USA Today, ideas to reset the ID every year and provide users with options to create a secondary ID are discussed at this point in time.
Closing Words
If this new form of user tracking is implemented in Chrome, would you continue to use the browser? Depending on how the change is communicated, users may not even notice the change at all.
I think that it could seriously backfire on Google if it is implemented, as it will generate negative reviews and press on the Internet.
What's your take?
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“Do you use Google Photos?”
I do; I find it impossible not to use Google Photos on the Android phone; nevertheless, the “memory” feature is sort of neat. I’ve seen photos from a couple of years ago that that offer glimpses into the long-ago, forgotten past. It’s a lot like reviewing journal writing. “What was I doing and such and such a date?”
And, I think, when the “memories” are sorted and positioned, one can create a mini-collage with up to eight photos.
It’s so much easier to share photos with people rather than journal entries.
Nifty!
I delete the photos after 1 month of being taken. All of them are erased to return to the black and silent nothingness. Only the best ones are printed and placed in a very nice site at home. :]
I should buy a Chromebook.
None of the big tech companies are good but at least Google are the least dishonest and morally bankrupt of them. They’re always trying to do the right thing if the money allow it.
In reply to “https://www.ghacks.net/2023/08/19/google-keep-is-getting-a-version-history-but-only-on-the-web/” since the website has gone insane and no one can know where thier comment ends up.
This app should be called “Google Keeps it”. Because, they do.
I use Color Notes. No syncing, no internet, just local.
The article said: “[…] positive outcomes of genocide…”. Perhaps the AI was actually discussing the benefits of reading a “Scroll of genocide” … “You feel dead inside.”.
Martin, this post reply is supposed to belong: [https://www.ghacks.net/2023/08/22/googles-ai-search-generates-horribly-misleading-answers/] (given the the database is faulty it could appear anywhere or nowhere).
I have yet to be impressed with AI of any kind. I think it’s overhyped and not ready to live up to it.
How to use AI: Avoid the artificial stupidity at all times.
“When searched “Why guns are good,” it also prompted questionable responses, including potentially questionable statistics and reasoning. ”
Based on whose reasoning? These sorts of assertions are generally bullcrap intended to advance an agenda. If you don’t like guns, say so. Meanwhile, there are 400 million firearms in the US owned by close to a third of the population and around 20 million carry concealed.
So your opinion is not shared by a LOT of people who either enjoy firearm spots or are concerned about self-defense or both.
Wow. Ghacks still hasn’t fixed the broken comments system where old comments from a different article appear. Sad to see you slowly turn to dust since the buyout.
@Seeprime,
For over two weeks now,
I’ve been seeing “Comments” posted by subscribers appearing in different, unrelated articles.
https://www.ghacks.net/windows-11-update-stuck-fixed-for-good/#comment-4572991
https://www.ghacks.net/windows-11-update-stuck-fixed-for-good/#comment-4572951
For the time being,
it would be better to specify the “article name and URL” at the beginning of the post.
This guns comment came up in the Pixel watch repair post and I was bewildered as to what was the connection between the two.
goog = skynet
“human beings” = \slaves\
This info is so NOT correct.
I so do not want google in my life that I have NEVER downloaded chrome and I do NOT have ANY google accounts.
My browser is set to clear all cookies, cache and history every time I close it, which is every day, and I still get these world takeover login prompts on every site I go to.
So I CANT go to google accounts and turn it off.
If this info were truly accurate I wouldnt be getting these pop ups AT ALL.
Thanks @Ashwin for the article! :]
Anyone who continues to use these big tech scum’s cloud services deserves what they get.
Given Ghacks’ comments’ database problems I precise :
I’m commenting the article “Google is in trouble with YouTube Shorts – gHacks Tech News” by Emre Çitak
at [https://www.ghacks.net/2023/09/04/googles-youtube-shorts-problem/]
—
About the article’s question, “What do you think about YouTube Shorts?” (BTW first time I read here any other writer other than Martin Brinkmann directly asks the audience it’s opinion, and that’s just fine) :
YouTube Shorts may suit smartphones (which I don’t use) but on a PC they are not my cup of tea, to put it mildly.
From what I read a bit everywhere, opinions are shared : love or hate. For those who dislike many scripts and dedicated browser extensions have been developed to handle them (removal or redirect to standard video display).
I don’ view YouTube videos on YouTube but via a Piped or a Piped-Material YouTube front-end instance and these offer on search results and on channels the option to view Videos-Shorts-Livestreams-Playlists-Channels ; well, I practically never open the ‘Shorts’ display. I don’t like shorts (except in summer, hmm), I dislike the concept, fast-videos after fast-food, fast, faster … to bring what? Emptiness, IMO
Does that answer your question, @Emre Çitak :)
I despise YouTube Shorts. So much in fact, I use custom adblock rules in Brave Shields to remove that crap.
youtube.com##ytd-grid-video-renderer:has([href*=”shorts”])
youtube.com###dismissible:has([href*=”shorts”])
There’s an extension for Firefox and Chrome browsers called “Youtube-shorts block”, re-opens the video in a normal window. :)
https://addons.mozilla.org/en-US/firefox/addon/youtube-shorts-block/
https://chrome.google.com/webstore/detail/youtube-shorts-block/jiaopdjbehhjgokpphdfgmapkobbnmjp
ps. say NO to Shorts, it only encourage shooting vertical-videos which doesn’t go well with many desktop displays… except when shooting vertical objects, such as ahem… pretty ladies. :)
Page source shows that ghacks is still using WordPress as the platform. Knowing, more or less, how it works at the DB level I am not sure how one could mess up comments this badly. It is actually very difficult.
Google is the big leader of everything. Indeed it can actually buy Amazon, Disney, Netflix, X and whatever other company. I wonder what could happen if Google starts to build airspace ships in order to conquer the Moon. I bet that Google would be the first to offer free WiFi at the Moon. Please fix the comments.
This comment is inside the article:
[https://www.ghacks.net/2023/09/04/what-is-google-synthid-and-how-does-it-work/]
This “analysis” is disappointingly shallow and trivial. Why not include other factors like job level, responsibilities, full-time/part-time, qualifications, etc.? Because the conclusions probably wouldn’t fit the current leftist/feminist narrative. You don’t find what you don’t look for.
Misleading statistics.
Wage should be based on the amount of time, works, thinking (brain > muscle), responsibilities etc
Not skin pigmentation or your genitalia. There could be correlations, but not causations.
“Google maintains that it provides a superior product”
That is also Mozilla’s official position in defense of Google against the people, on that question of search engine abuse of dominant position by Google.
The funniest part is that not only it’s false regarding actual competitors, but even among not-actual-competitors there are meta-search engines that use exactly the same engine, just minus the tracking, so Google is clearly the inferior one compared to those already. But maybe what Google is saying is that it is the surveillance and bubbling that would make their engine superior. False again even without considering the damage those do.
“Google increases Chromebook support to 10 years”
I mean that’s great and all, but imagine using a browser-based, highly internet-dependent OS such as chrome. I’ve never used chromeOS but have seen it in person and read about it, just seems like ultra-limited user experience which relies on the concept that “most things can be done in a browser”.
What is there to support? It just a glorified web browser.
“Google launched Chromebooks in 2012 as low-cost devices and the company has had great success in the education world, especially in the United States.”
Happy tracking for all those unsuspecting children. And help normalize surveillance for those young brains. Well done Google.
No, AltaVista’s Search engine wasn’t difficult to use in the mid-nineties, and Yahoo didn’t own AltaVista either during the 1990s. Yahoo!, was a Web Directory. I was alive then and have actually used those engines, during that era, I should know if they were easy to use. So tell the angels what you’ve seen, scarecrow shadow on the Nazarene.