Comments are, at least in some ways, the life blood of web sites. After all, without readers and their input then we would not be here at all. There are a number of ways to bring in those comments to a site -- the built-in WordPress feature or a third-party service like Disqus. Now, Google is jumping into that game, as it seems to do with every other game these days.
Given that the search giant already controls blogging platform Blogger and social network Google Plus, it seems a natural for the two platforms to meet somewhere in the middle, and that meeting has now occurred.
Yonatan Zunger, a Principal Engineer at Google, announced that "starting today, you can bring Google+ Comments to your Blogger blog. Once you've enabled the feature through your Blogger Dashboard, you'll enjoy a number of important benefits".
With this update, you will be able to browse your blog's comment threads and see activity from direct visitors, and from people talking about your content on Google Plus. Google promises that "if there's a public Google+ discussion about one of your blog entries, those comments and replies will also appear on your Blogger blog".
This new update also allows readers to have the option to comment publicly or privately to their circles on Google Plus. And, when they are browsing blog comments, they have the choice to view all of them, just the top ones, or only those from the people in their circles.
If you are a Blogger user then you can get started with Google Plus Comments by visiting the Google Plus tab of your Blogger Dashboard and checking "Use Google+ Comments".
Blogger may not be a professional platform for running a web site, but it is one of the most widely used platforms for people who just want to set up a personal blog, and is even used for a handful of major sites, including Google's own blogs. Bringing together the comments on Blogger and Google Plus is a win for both customers and Google.