Indicators of a new note taking service by Google came to light after Carlos Jeurissen did some heavy code snooping on various Google properties. From the looks of it, Google Keep will be a note taking add-on integrated into Google Drive. It has not been officially announced yet, but first screenshots appeared on Android Police that show how this service may look like.
When I'm thinking about Google and notes, I instantly think of Google Notebook, a service that Google retired in July 2012 in favor of Google Docs. All data back then was exported to Google Docs, and the reasoning for the move was to "focus [..] efforts on products and technologies that will yield the most benefit to users in the long run".
Less than a year later, Google is about to introduce Keep which appears to be a note taking application integrated into Google Drive.
A reasonable approach to this would have been to keep Notebook alive until Keep is introduced, and then offer users ways to migrate their notes and data to Keep.
I'm probably not the only Internet users on this earth who lost a lot of trust in Google in recent time, as it is killing off services left and right. With Google retiring that many services, trust in the companies "for the user" and " do not evil" policies vanished and were replaced with a down to earth view of the company. It is there to make money and to dominate the markets it is in. There is nothing wrong with that approach and Google is certainly not the only company that does so, but the perception of Google has always been different from say Microsoft or Apple in this regard.
Google is losing trust, not necessarily when it comes to the bulk of Internet users who are probably mostly unaware of what is happening in the background. I'm talking about the trust of Internet savvy users, those who create, spread and recommend more than anyone else. Retiring Google Reader was probably one of the dumbest moves ever, as it infuriated exactly that user base. I would not be surprised if Google one year from now announces the integration of a Google Reader like service into Google Plus, the company's social networking service.
The main question that Internet users need to ask is this: should you use new services created by a company that is know to drop services left and right if they do not fit into the company's overall plan anymore? My answer is no, at least not when it comes to services with viable long-standing alternatives. In the case of Google Keep, try Evernote for example.Advertisement
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