With smartphone hardware coming closer together performance-wise, it is important for manufacturers to make available features that distinct a particular brand or phone from offerings of competing manufacturers. Nokia Lumia owners for instance get free access to Nokia Mix Radio - also know as Nokia Music - that is providing them with free access to Nokia's 15 million track catalog.
Instead of having to pay $10 or so for a streaming music service like T-Mobile's Spotify flatrate, Lumia owners get access to the music catalog for free and without the need to create an account first. Streaming costs may still apply depending on the subscription plan.
Nokia Music makes available carefully selected mixes on the apps start page which you can listen to right away. If you want, you can pin the playlists to the startpage of your phone for quick access and making the music available for offline hearing. Up to 14 hours of music can be made available offline this way automatically.
According to Nokia, you find more than one hundred different channels with 50 to 200 songs each on Nokia Music ranging from global charts to dance, rap or best of British. Instead of listening to mixes created by Nokia, you can alternatively create your own personal mixes by entering artist names in the app. Mix Radio will use the information to create a custom playlist based on the selections. This works similar to what Pandora Radio and related services are offering.
The personalization feature is another interesting feature of the Nokia Music app. It scans your personal music collection to create custom playlists based on the music that you already have on your home computer.
Add to that options to buy mp3 using the built-in store or discovering live music using the gig finder which not only highlights gigs but also displays directions and options to buy tickets using the app.
The Nokia Mix Radio app is one of those features that I have talked about earlier. It sets Nokia apart from other manufacturers who are not including features like this in their phones.
What's your take? Will Nokia get the curve with the upcoming Windows Phone 8 releases? (via Caschy)
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