Windows Store: Paid Apps start at $1.49

Melanie Gross
Jul 21, 2012
Windows, Windows 8
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With the Metro interface in Windows 8 comes Windows Store, a marketplace for free and commercial apps that users can download and install on their systems. The store is interesting for a number of reasons: it gives Windows users for the first time an option to download, install and update applications in a streamlined interface.  And for Microsoft, it is a new revenue opportunity as the company will earn money from the store as well.

A new blog post at the Windows Store for developers blog walks developers through the money making opportunities that Windows Store offers. It needs to be noted that developers can offer their apps for free as well. But if they want to make money from the apps, they have multiple monetization options at their disposal:

  • The straightforward option is to sell apps right away in the store. The price tiers range from $1.49 to $999.99. The lowest price feels a bit on the high side, but maybe that is just me. You can also expect one of those bogus luxury apps to hit the $999 mark soon after the store goes life.
  • Offer a trial version of the app first, and charge later once the user has tried and tested the app on the system. According to Microsoft, this increases the revenue by up to five times when compared to apps that need to be purchased right away before they can be used.
  • In app purchases to make money from users who are buying features, add-ons or items during use of the application.
  • With advertisement which is displayed to users who work with the app
  • Billing users using external billing mechanisms

windows store inapp purchases

As far as pricing goes, the selected price for an app will automatically be converted into other currencies using foreign exchange rates. Microsoft pays companies and developers once a month if they have at least accumulated $200 in earnings. Microsoft's cut is 30% until an app reaches $25,000, after which it drops to 20%.

Closing Words

It is too early to tell how successful the Windows Store will become in Windows 8. What is almost certain though is that Microsoft will integrate the store into every new version of the operating system that comes out. For them it is a new revenue opportunity and a way of controlling part of the operating system's software distribution model.

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Comments

  1. Dan Donx said on January 15, 2023 at 10:29 am
    Reply

    What mental age of reader are you targeting with the first sentence? 10?

    Why not write an article on how to *avoid* upgrading from W10 to W11. Analogous to those like me who avoided upgrading from 7 to 10 for as long as possible.

    If your paymaster Microsoft permits it, of course.

  2. Dexter said on January 15, 2023 at 11:14 am
    Reply

    5. Rufus
    6. Ventoy

    PS. I hate reading these “SEO optimized” articles.

    1. cdr said on January 15, 2023 at 3:32 pm
      Reply

      I used Rufus to create an installer for a 6th gen intel i5 that had MBR. It upgraded using Setup. No issues except for Win 11 always prompting me to replace my local account. Still using Win 10 Pro on all my other PCs to avoid the bullying.

  3. sv said on January 15, 2023 at 6:40 pm
    Reply

    bit pointless to upgrade for the sake of upgrading as you never know when you’ll get locked out because ms might suddenly not provide updates to unsupported systems.

    ps…. time travelling?
    written. Jan 15, 2023
    Updated • Jan 13, 2023

    1. Martin Brinkmann said on January 16, 2023 at 5:49 am
      Reply

      This happens when you schedule a post in WordPress and update it before setting the publication date.

  4. Anonymous said on January 16, 2023 at 8:24 am
    Reply

    Anyone willing to downgrade to this awful OS must like inflicting themselves with harm.

  5. basingstoke said on January 16, 2023 at 11:18 am
    Reply

    I have become convinced now that anybody who has no qualms with using Windows 11/10 must fit into one of the following brackets:

    1) Too young to remember a time before W10 and W11 (doesn’t know better)

    2) Wants to play the latest games on their PC above anything else (or deeply needs some software which already dropped W7 support)

    3) Doesn’t know too much about how computers work, worried that they’d be absolutely lost and in trouble without the “”latest security””

    4) Microsoft apologist that tries to justify that the latest “features” and “changes” are actually a good thing, that improve Windows

    5) Uses their computer to do a bare minimum of like 3 different things, browse web, check emails, etc, so really doesn’t fuss

    Obviously that doesn’t cover everyone, there’s also the category that:

    6) Actually liked W7 more than 10, and held out as long as possible before switching, begrudgingly uses 10 now

    Have I missed any group off this list?

    1. Heinz Strunk said on September 19, 2023 at 3:57 pm
      Reply

      You have missed in this group just about any professional user that uses business software like CAD programs or ERP Programs which are 99% of all professional users from this list.

      Linux doesn’t help anyone who is not a linux kid and apple is just a fancy facebook machine.

  6. ilev said on August 24, 2023 at 7:34 pm
    Reply

    Microsoft has removed KB5029351 update

    1. EP said on August 24, 2023 at 9:21 pm
      Reply

      only from windows update though
      KB5029351 is still available from the ms update catalog site

  7. Anonymous said on August 24, 2023 at 11:05 pm
    Reply

    1. This update is labaled as PREVIEW if it causes issues to unintelligent people, then they shouldn’t have allowed Preview updates ot install.

    2. I have installed it in a 11 years old computer, and no problems at all.

    3. Making a big drama over a bluescreen for an updated labeled as preview is ridiculous.

    This is probably another BS internet drama where people ran programs and scripts that modified the registry until they broke Windows, just for removing stuff that they weren’t even using just for the sake of it.
    Maybe people should stop playing geeks and actually either use Windows 10 or Windows 11, but don’t try to modify things just for the sake of it.

    Sometimes removing or stopping things (like defender is a perfect example) only need intelligence, not scripts or 3rd party programs that might mess with windows.

  8. john said on August 24, 2023 at 11:17 pm
    Reply

    Windows 11 was a pointless release, it was just created because some of the Windows team wanted to boost sales with some sort of new and improved Windows 10. Instead, Microsoft cannot support one version well let alone two.

    1. John G. said on August 25, 2023 at 12:08 pm
      Reply

      Windows 11 is the worst ugly shame by Microsoft ever. They should release with every new W11 version a complete free version of Starallback inside just to make this sh** OS functionally again.

  9. EP said on August 25, 2023 at 3:10 pm
    Reply

    motherboard maker MSI has recently released a statement regarding the “unsupported processor” blue screen error for their boards using Intel 600/700 series chipsets & to avoid the KB5029351 Win11 update:
    https://www.msi.com/news/detail/MSI-On–UNSUPPORTED-PROCESSOR–Error-Message-of-Windows-11-Update-KB5029351-Preview-142215

  10. EP said on August 29, 2023 at 7:32 pm
    Reply

    check out the following recent articles:

    Neowin – Microsoft puts little blame on its Windows update after UNSUPPORTED PROCESSOR BSOD bug:
    https://www.neowin.net/news/microsoft-puts-little-blame-on-its-windows-update-after-unsupported-processor-bsod-bug/

    BleepingComputer – Microsoft blames ‘unsupported processor’ blue screens on OEM vendors:
    https://www.bleepingcomputer.com/news/microsoft/microsoft-blames-unsupported-processor-blue-screens-on-oem-vendors/

  11. Leonard Britvolli said on August 30, 2023 at 10:33 pm
    Reply

    While there may be changes or updates to the Windows 10 Store for Business and Education in the future, it is premature to conclude that it will be discontinued based solely on rumors.

  12. sembrador said on September 5, 2023 at 9:32 pm
    Reply

    My advice, I left win 15 years ago. Now I’m a happy linux user (linuxmint) but there is Centos, Fedora, Ubuntu depending on your needs.

  13. EP said on September 6, 2023 at 11:55 am
    Reply

    motherboard maker MSI has recently released new BIOS/firmware updates for their Intel 600 & 700 series motherboards to fix the “UNSUPPORTED_PROCESSOR” problem (Sept. 6):

    https://www.msi.com/news/detail/Updated-BIOS-fixes-Error-Message–UNSUPPORTED-PROCESSOR–caused-BSOD-on-MSI-s-Intel-700-and-600-Series-Motherboards-142277

  14. Raphael Benzo said on September 24, 2023 at 9:52 pm
    Reply

    I try to disable the Diagnostics Tracking Service (Connected Devices Platform User Services) but it wont let me disable it, any help will be greatly appreciated.
    Tank you for your help

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